Andrea Pallacci

Available to hire

Graphic & Web Designer and Art Director with 15+ years of experience, based in Bologna, Italy.

About

Graphic & Web Designer and Art Director with 15+ years of experience, based in Bologna, Italy. I help brands become recognisable: visual identities, logos, websites, e-commerce, UX/UI and social content, with AI built into the creative workflow.

I have worked on projects for Ferrero, Philip Morris International, Menarini, Galletti, Falper, Silca, Bosa, Italgas, Revlon, UBI Banca, Banco BPM, Credem, Mokador and many more. Selected work: a UI for Ferrero Energy’s energy-management dashboard, web design and e-commerce for Falper and Oblique, websites for Silca, Bosa and MUV, and brand identities for Olio, Hykee, Operazione Fitness, Nayara, Polaris Partner, Mind Marqs and Svolta.

What I can do for you:

  • Brand identity & logo design: logos, visual systems, print materials, presentation design
  • Websites: landing pages, multi-page WordPress sites and e-commerce, fast and mobile-first
  • UX/UI: digital interfaces and dashboards designed in Figma
  • Social & video: coordinated post series, short vertical videos, 3D aerial videos
  • AI: conversational bots for WhatsApp and websites, AI-assisted content and workflows (Claude Code, Codex, Higgsfield)

How I work: a clear proposal with defined costs and scope, an online preview before anything goes live, revisions together, and one direct contact after launch.

Tools: Illustrator, Photoshop, InDesign, Figma, WordPress, Canva, AI tools. Degree in Communication Sciences (University of Bologna). Languages: Italian (native), English and Spanish (fluent).

Portfolio: pallacci.it | Studio: duepuntip.it

  • Joined October 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Projects · 16

A selection of websites designed for companies in very different sectors: TGD - "Unlocking the secret of Life" Accademia der Cacio e Pepe - restaurant Precision mechanics - industrial company XR innovation - human-centric XR for Industry 5.0 Gioielli Stefani - jewellery store Amici del Fitness - gym Bugirelli - "60 years of punctuality" Chlorophyll - cloud digital signature Materials and surfaces Every site starts from the same principles: a clear message above the fold, strong imagery and simple navigation on any device. More projects on pallacci.it

  • Art Director
  • Graphic Designer
  • Web Designer

More logos and visual identities from my archive, for very different kinds of clients: Towanda Elevate Studio Saraceno - restaurant and pizzeria Space Teen - "Augment your work balance" EXCY ERDigit - Emilia-Romagna digital innovation ecosystem Subclub - diving instructor (PADI) svolta Full archive on pallacci.it

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

"Materia, luce, spazio" (Material, light, space) is a coordinated social media series for a bathroom design showroom, inviting followers to discover the products in store. What I did Editorial art direction with an elegant serif typography and a warm, neutral palette A recognisable grid of formats: product close-ups, moodboards, collages and lifestyle scenes Organic shapes, line drawings and paper textures to keep the feed fresh but consistent Every post points back to the showroom A feed that looks like an interiors magazine.

  • Art Director
  • Graphic Designer

Two e-commerce projects with very different products and the same goal: making it easy to find, configure and order. IPC (Tennant Company) - online catalogue and ordering for professional cleaning machines Product pages with configurable options (brush head, power supply, cleaning width) Accessories and consumables linked to each machine, technical sheet downloads and order list Pomili - online shop for car spare parts Product pages with OEM code, vehicle compatibility, category and condition Photo gallery, variant selection and clear add-to-cart with payment methods in view

  • Art Director
  • Graphic Designer
  • Web Designer

Visual identity and website for svolta, a German-speaking organisation that helps people and organisations shape turning points ("svolta" means "turning point" in Italian) through innovative solutions. What I did Logo design: a clean lowercase wordmark with a turning detail in the final "a" Brand colours and typography Website design with immersive full-screen imagery and a calm, confident tone Website in German

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +2

Web design for MUV Franchising, which applies the franchising model to the sharing mobility business. What I did Web design with a bold, dark visual style and vibrant purple gradients Dedicated paths for three audiences: companies, hotels and municipalities App presentation with a phone mockup in the hero section Clear calls to action, including a revenue calculator

  • Art Director
  • Graphic Designer
  • Web Designer

Web design for Bosa, an Italian brand of design ceramics that works with international designers. What I did Web design with large, full-screen product imagery to let the objects speak Navigation for collections, company, news, collaborations, press and designers Minimal, gallery-like layout and typography in line with the brand Link to the online shop and multilingual structure

  • Art Director
  • Graphic Designer
  • Web Designer

Website, e-commerce and social media design for Oblique Creations, an Italian fashion brand, plus campaign graphics for a fashion outlet in San Lazzaro di Savena. What I did Web design of the brand site with editorial, image-led layouts for the collections E-commerce design: category pages, filters and product cards Social campaigns for new collections, promo codes and seasonal sales Bold typographic posts for in-store promotions One visual language across site, shop and social.

  • Art Director
  • Graphic Designer
  • Web Designer

UI design for Ferrero Meter, a management platform to monitor and manage energy across the Ferrero supply chain. What I did Interface design for the main dashboard: total electric and thermal energy, solar and turbine production, daily consumption trends Interactive site map with a heatmap of consumption by area Meter registry, measurement monitoring, access management and settings sections A clean, readable visual system that turns complex data into clear information

  • Art Director
  • Graphic Designer
  • UI Designer

Website for Vie d'Acqua Apartments, a collection of apartments for short stays in the historic centre of Bologna (Aposa, Il Mulino, Piccola Venezia, Al Morelo), inspired by the city's hidden canals. What I did Concept and art direction: warm, painterly visuals that evoke Bologna's canals and porticoes WordPress design and build, delivered and published for the client A dedicated page for each apartment Mobile-first layout Live site: viedacquaapartments.com

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

Corporate website for S.I.L.C.A. Srl, a Bologna company with 50+ years of experience in innovative and reliable solutions for metering and billing of water and heating consumption. What I did Web design and visual direction of the new site A fresh, friendly look built around water and heat icons, soft gradients and clear typography Clear presentation of services and easy contact Fully responsive layout Live site: silcabologna.com

  • Art Director
  • Graphic Designer
  • Web Designer

Self-initiated website concepts (not commissioned) showing what a modern site can look like for small businesses around Bologna: a beauty salon and a restaurant in San Lazzaro di Savena. The approach Fast, clear pages designed first for people searching from their phone Content built starting from the business's Google profile: opening hours, services, photos and directions Online preview shared with the owner before any decision Proposal with defined costs, contract, publishing, hosting and ongoing maintenance with a monthly fee Packages start from a one-page site and scale up to multi-page sites with logo, social graphics and news section.

  • Art Director
  • Graphic Designer
  • Web Designer

Work experience· 6 roles

Founder · Graphic & Web Designer (Freelance) · duepuntipJan 2025 – Present · 1 yr 11 mos

My own design studio in San Lazzaro di Savena (Bologna), working with shops, studios and small businesses. - Showcase websites: fast, mobile-first pages, with content built from the Google Business Profile - Logos and visual identities, print materials - Social media graphics, short videos and 3D aerial fly-around videos - Conversational bots for WhatsApp and websites, AI consulting and integrations - End-to-end client management: online preview before the decision, contract, publishing, hosting and maintenance with a monthly fee

Freelance Designer · Philip Morris InternationalJan 2023 – Dec 2023 · 1 yr

Freelance collaboration with Philip Morris International.

Art Director · UX/UI · Graphic Designer · Luna PartnerJan 2016 – Present · 10 yrs 11 mos

- Graphic design, layout and branding - UX/UI design for digital products and interfaces - Prompt engineering: integrating AI into the creative workflow

Webmaster · CiniusJan 2014 – Dec 2014 · 1 yr
Web Designer · HTML & CSS Development · Consorzio FIAJan 2012 – Dec 2013 · 2 yrs
Graphic Designer · Shake BolognaJan 2009 – Dec 2013 · 5 yrs

Education

Bachelor's Degree in Communication Sciences · University of Bologna2007 – 2010
Corporate Training (internal course) · ESIS2013 – 2014

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