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B2B senior designer and creative ops professional translating go-to-market strategy into high-performing brand experiences across digital, social, events, ABM, and paid media. I act as the bridge between business objectives and customer-facing creative—building visual narratives, integrated campaigns, and channel-specific design for B2B audiences, while also creating the operational systems that let teams deliver consistently at scale.…B2B senior designer and creative ops professional translating go-to-market strategy into high-performing brand experiences across digital, social, events, ABM, and paid media. I act as the bridge between business objectives and customer-facing creative—building visual narratives, integrated campaigns, and channel-specific design for B2B audiences, while also creating the operational systems that let teams deliver consistently at scale.

Andrea Paz y Miño

Designer, Brand Designer, Graphic Designer, +2

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B2B senior designer and creative ops professional translating go-to-market strategy into high-performing brand experiences across digital, social, events, ABM, and paid media. I act as the bridge between business objectives and customer-facing creative—building visual narratives, integrated campaigns, and channel-specific design for B2B audiences, while also creating the operational systems that let teams deliver consistently at scale.…B2B senior designer and creative ops professional translating go-to-market strategy into high-performing brand experiences across digital, social, events, ABM, and paid media. I act as the bridge between business objectives and customer-facing creative—building visual narratives, integrated campaigns, and channel-specific design for B2B audiences, while also creating the operational systems that let teams deliver consistently at scale.

Available to hire

B2B senior designer and creative ops professional translating go-to-market strategy into high-performing brand experiences across digital, social, events, ABM, and paid media. I act as the bridge between business objectives and customer-facing creative—building visual narratives, integrated campaigns, and channel-specific design for B2B audiences, while also creating the operational systems that let teams deliver consistently at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Catalan; Valencian

Intermediate

Work Experience

Senior Marketing Designer at Superside

September 1, 2025 - Present

Translate go-to-market strategy into customer-facing visual assets across digital advertising, email, social, events, ABM, and long-form content. Own end-to-end visual identity and full asset rollouts for the SHIFT virtual summit series across 3 editions, from creative brief through final delivery across all channels. Drive performance for virtual and paid campaigns, including creative-led improvements in registrations, attendance, and cost/efficiency per registration; tailor creative to platform behavior (gated content, long-form reports, LinkedIn campaigns, organic social, and A/B testing for paid ads). Provide creative direction and feedback to junior designers to maintain visual identity consistency across campaigns and channels. Contribute to shortlisted projects for awards (Clio Awards, The Drum Awards) and integrate generative AI tools (e.g., Krea, Midjourney, Flora) into production workflows to accelerate content development.

DesignOps, Craft and Productivity at Superside

June 1, 2024 - September 1, 2025

Developed Figma brand toolkits and digital templates to accelerate rollout workflows (up to 40%) and reduce large-set turnaround time (up to 70%) through automation. Built and maintained Figma design systems and component libraries enabling consistent, scalable production across the creative team. Led customer and internal training sessions (10 sessions), reducing collaboration friction and improving adherence to client-produced asset standards.

Creative Graphic Designer at Superside

April 1, 2022 - June 1, 2024

Contributed to Superside’s in-house rebrand (covered by Brand New / UnderConsideration), positioning the company as an AI-first creative enterprise partner serving global brands. Developed brand identities, logos, and guidelines for clients across sectors such as tech, retail, finance, and SaaS—leading projects from brand strategy and discovery through final asset handoff. Delivered high-performing B2B digital assets including landing pages, email, static and animated ads, and thought leadership reports.

Graphic Designer at Pino Design Practice

April 1, 2021 - January 1, 2022

Produced social media content, editorial layouts, and print collateral for established brands across static, animated, and video formats. Managed photography and multi-format campaign design from brief through post-production in a studio of 5. Developed internal communication materials and contest design assets, gaining early exposure to campaign thinking across channels.

Freelance Graphic Designer

June 1, 2018 - April 1, 2022

Built brand identities from the ground up: discovery, naming, logo design, brand guidelines, and final asset handoff. Created visual language and documentation systems giving clients a coherent, extensible foundation to build independently. Delivered photography and illustration for brand and editorial use, developing an image-direction sensibility that informs the approach to campaign creativity today.