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Hi, I'm Andrea Peña, a Creative Director and Brand Strategist with 13+ years of experience leading growth for fashion, hospitality, and lifestyle brands. I specialize in developing high-impact campaigns, strategic brand positioning, and end-to-end content production across photography, video, and social media. I excel at building and guiding creative teams, partnering with influencers to expand reach, and driving consistent audience growth. Based in the U.S., I'm open to remote, hybrid, or on-site roles (U.S. and international).…Hi, I'm Andrea Peña, a Creative Director and Brand Strategist with 13+ years of experience leading growth for fashion, hospitality, and lifestyle brands. I specialize in developing high-impact campaigns, strategic brand positioning, and end-to-end content production across photography, video, and social media. I excel at building and guiding creative teams, partnering with influencers to expand reach, and driving consistent audience growth. Based in the U.S., I'm open to remote, hybrid, or on-site roles (U.S. and international).

Andrea Peña

Creative Director, Brand Strategist, Marketing Strategist, +2

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Hi, I'm Andrea Peña, a Creative Director and Brand Strategist with 13+ years of experience leading growth for fashion, hospitality, and lifestyle brands. I specialize in developing high-impact campaigns, strategic brand positioning, and end-to-end content production across photography, video, and social media. I excel at building and guiding creative teams, partnering with influencers to expand reach, and driving consistent audience growth. Based in the U.S., I'm open to remote, hybrid, or on-site roles (U.S. and international).…Hi, I'm Andrea Peña, a Creative Director and Brand Strategist with 13+ years of experience leading growth for fashion, hospitality, and lifestyle brands. I specialize in developing high-impact campaigns, strategic brand positioning, and end-to-end content production across photography, video, and social media. I excel at building and guiding creative teams, partnering with influencers to expand reach, and driving consistent audience growth. Based in the U.S., I'm open to remote, hybrid, or on-site roles (U.S. and international).

Available to hire

Hi, I’m Andrea Peña, a Creative Director and Brand Strategist with 13+ years of experience leading growth for fashion, hospitality, and lifestyle brands. I specialize in developing high-impact campaigns, strategic brand positioning, and end-to-end content production across photography, video, and social media.
I excel at building and guiding creative teams, partnering with influencers to expand reach, and driving consistent audience growth. Based in the U.S., I’m open to remote, hybrid, or on-site roles (U.S. and international).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Creative Director & Marketing Lead at PROPELA

January 1, 2020 - Present

Led creative direction and marketing strategy for multiple brands across lifestyle and hospitality industries; developed and executed integrated campaigns that increased engagement and strengthened brand positioning; directed content production (photography, video, and social media) aligned with premium brand standards; managed influencer collaborations to expand audience reach and improve brand visibility; mentored creative teams and oversaw social media strategies to drive consistent audience growth.

Digital Designer at BOOMERANG

January 1, 2019 - January 1, 2020

Designed digital content for multi-brand social media campaigns and marketing initiatives; supported campaign development and creative strategy execution; contributed to multimedia production including photography, video, and content creation.

Digital Designer at APEX BBDO

January 1, 2013 - January 1, 2019

Developed digital assets for advertising campaigns across multiple clients and industries; participated in campaign ideation and creative concept development; supported creative proposals and visual identity execution for brand campaigns.