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I’m Andrea Romero, a marketing and social media professional from Paraguay with 4+ years of experience creating content, managing campaigns, and helping brands grow through consistent strategy and performance-driven execution. I specialize in content planning, video scripting, and graphic design using tools like CapCut and Canva, while optimizing reach and engagement across Instagram, TikTok, and Facebook. In my recent work, I’ve grown an Instagram community by 1,756 net new followers in three months and delivered strong monthly results (646K views and 28.9K interactions) through targeted campaigns and improved content performance using AI-assisted processes. I also enjoy translating creative ideas into clear brand voice and audience-focused copy, coordinating collaborations with creators and partners, and tracking results to continuously refine messaging and formats.…I’m Andrea Romero, a marketing and social media professional from Paraguay with 4+ years of experience creating content, managing campaigns, and helping brands grow through consistent strategy and performance-driven execution. I specialize in content planning, video scripting, and graphic design using tools like CapCut and Canva, while optimizing reach and engagement across Instagram, TikTok, and Facebook. In my recent work, I’ve grown an Instagram community by 1,756 net new followers in three months and delivered strong monthly results (646K views and 28.9K interactions) through targeted campaigns and improved content performance using AI-assisted processes. I also enjoy translating creative ideas into clear brand voice and audience-focused copy, coordinating collaborations with creators and partners, and tracking results to continuously refine messaging and formats.

Andrea Romero

Social Media Manager, Content Producer, Graphic Designer, +2

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I’m Andrea Romero, a marketing and social media professional from Paraguay with 4+ years of experience creating content, managing campaigns, and helping brands grow through consistent strategy and performance-driven execution. I specialize in content planning, video scripting, and graphic design using tools like CapCut and Canva, while optimizing reach and engagement across Instagram, TikTok, and Facebook. In my recent work, I’ve grown an Instagram community by 1,756 net new followers in three months and delivered strong monthly results (646K views and 28.9K interactions) through targeted campaigns and improved content performance using AI-assisted processes. I also enjoy translating creative ideas into clear brand voice and audience-focused copy, coordinating collaborations with creators and partners, and tracking results to continuously refine messaging and formats.…I’m Andrea Romero, a marketing and social media professional from Paraguay with 4+ years of experience creating content, managing campaigns, and helping brands grow through consistent strategy and performance-driven execution. I specialize in content planning, video scripting, and graphic design using tools like CapCut and Canva, while optimizing reach and engagement across Instagram, TikTok, and Facebook. In my recent work, I’ve grown an Instagram community by 1,756 net new followers in three months and delivered strong monthly results (646K views and 28.9K interactions) through targeted campaigns and improved content performance using AI-assisted processes. I also enjoy translating creative ideas into clear brand voice and audience-focused copy, coordinating collaborations with creators and partners, and tracking results to continuously refine messaging and formats.

Available to hire

I’m Andrea Romero, a marketing and social media professional from Paraguay with 4+ years of experience creating content, managing campaigns, and helping brands grow through consistent strategy and performance-driven execution. I specialize in content planning, video scripting, and graphic design using tools like CapCut and Canva, while optimizing reach and engagement across Instagram, TikTok, and Facebook.

In my recent work, I’ve grown an Instagram community by 1,756 net new followers in three months and delivered strong monthly results (646K views and 28.9K interactions) through targeted campaigns and improved content performance using AI-assisted processes. I also enjoy translating creative ideas into clear brand voice and audience-focused copy, coordinating collaborations with creators and partners, and tracking results to continuously refine messaging and formats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Marketing Coordinator at Industriа Studenko SAE

January 1, 2026 - Present

Led organic social media strategy and content planning across Instagram, TikTok, and Facebook, managing content calendars, brand voice, creative briefs, approvals, and campaign delivery with internal and external partners. Drove Instagram growth by 1,756 net new followers in three months, reaching monthly peaks of 646K views and 28.9K content interactions. Coordinated influencer and media collaborations, including creator content that generated 332K views and expanded reach beyond the existing follower base. Developed campaign concepts and creative briefs for product launches, seasonal moments, and commercial initiatives, translating business goals into clear content and asset requirements. Researched content trends and audience behavior to support planning and campaign development, and tracked performance using platform insights, audience response, and consumer feedback to identify growth opportunities. Coordinated retail activations, product tastings, and trade marketing initiatives

Director, Campo Ganadero at Artemac Campo Holding Paraguay

January 1, 2023 - December 31, 2025

Directed social media management, content planning, and commercial partnerships for agricultural media brands across television and digital channels, managing production calendars and deadlines while driving audience growth through social media strategies. Produced and hosted television segments, interviews, and branded content with executives, entrepreneurs, and industry leaders. Developed and coordinated content creation and social media marketing content, digital campaigns, and brand activations across agricultural and industrial sectors. Authored and coordinated commercial proposals and event coverage with sponsors, associations, production teams, and external stakeholders. Created and edited digital and audiovisual content using Canva, CapCut, and AI-assisted tools, adapting formats for social and broadcast channels with video editing techniques. Translated complex technical topics into clear, audience-focused copywriting for both specialist and general audiences.

Community Manager and Account Executive at PEP U A Agencia Publicitaria

January 1, 2022 - December 31, 2023

Managed social media strategy, content coordination, and client communications across a multi-brand portfolio, including interior design and architecture-focused accounts as well as consumer goods, retail, food, dairy, and agri-business brands. Created and scheduled social content and copy, adapting formats and messaging to each client, audience, and platform. Maintained monthly content calendars and distinct brand voices while managing multiple accounts simultaneously and shaping content strategy. Monitored social metrics and community sentiment to inform content decisions, reporting, and campaign adjustments based on performance analysis. Coordinated briefs, approvals, deadlines, and deliverables between clients and creative teams as the primary day-to-day point of contact, and supported both paid and organic digital campaigns, promotions, and brand activations from planning through reporting.

Teacher, Early Childhood and Elementary Education at SEK International School Paraguay

January 1, 2016 - December 31, 2021

Taught English and other subjects across early childhood and elementary levels in an international bilingual school, adapting lesson plans for diverse learners and leveraging bilingual fluency to support instruction in both languages. Authored educational content and adapted copywriting to match communication style, tone, and complexity for different audiences and learning needs. Delivered planned daily presentations, strengthening public speaking, audience engagement, and structured communication skills. Coordinated with faculty, families, and international staff, developing cross-cultural communication and stakeholder management skills.