I am Andrea Velázquez, a dedicated professional with extensive experience in brand direction, fashion business management, and retail merchandising. Passionate about creating memorable brand experiences, I have led a baby clothing brand and executed diverse events and workshops at Tecnológico de Monterrey. My hybrid Master’s degree in Fashion Business Management hones my skills to create successful commercial strategies in fashion and retail sectors. Over the years, I've developed my expertise in managing store operations, overseeing stock levels, and trend scouting while nurturing my leadership and teamwork skills. I enjoy working under pressure, organizing projects, and using my creativity and public relations proficiency to grow brands. My background in Industrial Design enhances my ability to approach product development and brand design with a multidisciplinary outlook.

Maria Andrea Velázquez

I am Andrea Velázquez, a dedicated professional with extensive experience in brand direction, fashion business management, and retail merchandising. Passionate about creating memorable brand experiences, I have led a baby clothing brand and executed diverse events and workshops at Tecnológico de Monterrey. My hybrid Master’s degree in Fashion Business Management hones my skills to create successful commercial strategies in fashion and retail sectors. Over the years, I've developed my expertise in managing store operations, overseeing stock levels, and trend scouting while nurturing my leadership and teamwork skills. I enjoy working under pressure, organizing projects, and using my creativity and public relations proficiency to grow brands. My background in Industrial Design enhances my ability to approach product development and brand design with a multidisciplinary outlook.

Available to hire

I am Andrea Velázquez, a dedicated professional with extensive experience in brand direction, fashion business management, and retail merchandising. Passionate about creating memorable brand experiences, I have led a baby clothing brand and executed diverse events and workshops at Tecnológico de Monterrey. My hybrid Master’s degree in Fashion Business Management hones my skills to create successful commercial strategies in fashion and retail sectors.

Over the years, I’ve developed my expertise in managing store operations, overseeing stock levels, and trend scouting while nurturing my leadership and teamwork skills. I enjoy working under pressure, organizing projects, and using my creativity and public relations proficiency to grow brands. My background in Industrial Design enhances my ability to approach product development and brand design with a multidisciplinary outlook.

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Language

Spanish; Castilian
Fluent
French
Intermediate

Work Experience

Brand Director at De Ana, Baby Clothing Brand
June 1, 2020 - Present
Leading brand direction and strategy for De Ana, a baby clothing brand based in Querétaro, Mexico. Responsible for brand development, marketing plans, and overseeing product lines to ensure alignment with market trends and customer preferences.
Brand Director at De Ana, Baby Clothing Brand
June 1, 2020 - Present
Leading the brand direction and business operations for a baby clothing company based in Querétaro, Mexico. Responsible for strategic planning, brand development, and market positioning since June 2020.
Event Coordinator at Tecnológico de Monterrey, Guadalajara
September 1, 2019 - August 7, 2025
Planned and executed events, workshops, sponsored activities, and national and international trips. Managed logistics and coordination to ensure successful outcomes that support educational and institutional goals.
Event Coordinator at Tecnológico de Monterrey, Guadalajara
September 1, 2019 - August 7, 2025
Planned and executed events, workshops, sponsored activities, and organized national and international trips. Managed coordination efforts and logistics to ensure successful event delivery from November 2016 to September 2019.
Retail Manager at Brila, Truly Trendy Online
May 1, 2016 - August 7, 2025
Managed store operations at the showroom, monitored stock levels and purchases, and conducted trend scouting to optimize sales and maintain current market competitiveness.
Retail Manager at Brila, Truly Trendy Online
May 1, 2016 - August 7, 2025
Organized store operations at the showroom including stock level monitoring, purchasing, and trend scouting during a short tenure from February 2016 to May 2016.
Teaching Assistant at Florida State University, College of Human Sciences
May 1, 2015 - August 7, 2025
Served as teaching assistant for the Quality Assurance in Textiles laboratory, supporting lab management and student learning activities.
Teaching Assistant at Florida State University, College of Human Sciences
May 1, 2015 - August 7, 2025
Supported the Quality Assurance in Textiles lab by assisting with teaching-related duties between January 2014 and May 2015.
Visual Merchandiser at Clóe, Shoes and Accessories
August 1, 2014 - August 7, 2025
Developed visual merchandising displays to enhance product presentation and customer engagement in the retail environment.
Visual Merchandiser at Clóe, Shoes and Accessories
August 1, 2014 - August 7, 2025
Responsible for visual merchandising at Clóe in Guadalajara, Mexico from June 2014 to August 2014.
Retail Assistant at Ferriano, Women’s Fashion Wear
July 1, 2012 - August 7, 2025
Assisted in-store retail operations including customer service and sales support.
Retail Assistant at Ferriano, Women’s Fashion Wear
July 1, 2012 - August 7, 2025
Provided retail assistance and customer service in May to July 2012.
Sales Floor Associate at Abercrombie & Fitch Store
December 31, 2007 - August 7, 2025
Worked as a sales floor associate in Arizona, USA during 2007.
Sales Floor Associate at Abercrombie & Fitch Store, Arizona
January 1, 2007 - Present
Performed sales floor activities including customer service and merchandising.

Education

Master's degree in Fashion Business Management at ESDEN Business School
November 1, 2024 - November 1, 2024
Master's degree in Retail Merchandising and Product Development at Florida State University
May 1, 2015 - May 1, 2015
Bachelor's degree in Industrial Design at Tecnológico de Monterrey
May 1, 2013 - May 1, 2013
Master's degree at ESDEN Business School
November 1, 2024 - August 7, 2025
Master's degree at Florida State University
August 1, 2013 - May 1, 2015
Bachelor's degree at Tecnológico de Monterrey
August 1, 2009 - May 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Retail