Andre Choi

One of Brazil's unicorn proptech companies, disrupting the real estate market and expanding to Mexico. Managed full-funnel display campaigns (Meta & Google Ads), driving 1,000+ qualified leads per month with +30% YoY growth. Partnered with Product & Ops to analyze and optimize the sales funnel, improving conversion rates through CRO strategies. Led creative testing and ad iteration workflows in collaboration with Design, improving ad performance and CTR. Increased efficiency via geo-level budget allocation and performance segmentation across paid channels. Supported quarterly P&L forecasting with growth target projections and campaign performance insights.

Developed and executed growth strategies for Brazil, overseeing paid media, CRO initiatives, and lifecycle marketing to improve funnel performance and qualified lead flow.

Lead full-funnel growth initiatives for a proptech real estate platform, managing multi-channel paid campaigns, optimizing conversion rates, and automating marketing operations to scale revenue across UAE and Spain.