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Hi, I’m Andre Choi, a Digital Growth & Performance Marketing professional with 8 years of experience, specializing in data-driven growth strategies, multi-channel paid campaigns, CRO, and automating marketing operations. I’m comfortable collaborating with product, CRM, and sales teams to scale revenue across global markets, and I’ve led full-funnel growth initiatives from digital acquisition to conversion in Brazil, UAE, and Spain.…Hi, I’m Andre Choi, a Digital Growth & Performance Marketing professional with 8 years of experience, specializing in data-driven growth strategies, multi-channel paid campaigns, CRO, and automating marketing operations. I’m comfortable collaborating with product, CRM, and sales teams to scale revenue across global markets, and I’ve led full-funnel growth initiatives from digital acquisition to conversion in Brazil, UAE, and Spain.

Andre Choi

Growth Marketer, Marketing Strategist, Brand Strategist, +3

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Hi, I’m Andre Choi, a Digital Growth & Performance Marketing professional with 8 years of experience, specializing in data-driven growth strategies, multi-channel paid campaigns, CRO, and automating marketing operations. I’m comfortable collaborating with product, CRM, and sales teams to scale revenue across global markets, and I’ve led full-funnel growth initiatives from digital acquisition to conversion in Brazil, UAE, and Spain.…Hi, I’m Andre Choi, a Digital Growth & Performance Marketing professional with 8 years of experience, specializing in data-driven growth strategies, multi-channel paid campaigns, CRO, and automating marketing operations. I’m comfortable collaborating with product, CRM, and sales teams to scale revenue across global markets, and I’ve led full-funnel growth initiatives from digital acquisition to conversion in Brazil, UAE, and Spain.

Available to hire

Hi, I’m Andre Choi, a Digital Growth & Performance Marketing professional with 8 years of experience, specializing in data-driven growth strategies, multi-channel paid campaigns, CRO, and automating marketing operations.

I’m comfortable collaborating with product, CRM, and sales teams to scale revenue across global markets, and I’ve led full-funnel growth initiatives from digital acquisition to conversion in Brazil, UAE, and Spain.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Digital Growth Lead at Huspy

June 1, 2022 - Present

Led end-to-end growth initiatives for a real estate proptech company operating in the UAE and Spain, developing and executing full-funnel growth strategies from digital acquisition to conversion and aligning growth with business goals.

Digital Growth Specialist at SB F Group

January 1, 2022 - September 10, 2025

Managed growth for Nike Brazil and Centauro, executing data-driven campaigns and optimizing the sales funnel to improve qualification and conversion.

Digital Growth Analyst at OLX Group

March 1, 2021 - September 10, 2025

Led the growth function on the demand side, managing all traffic and lead generation for the real estate portal across the website and app (5M+ visits per month).

Digital Growth Analyst at elo7

June 1, 2019 - September 10, 2025

Led growth initiatives, delivering results for 50+ clients and driving the largest channel to 60%+ of results through Google campaigns.

Digital Growth Lead at Huspy

June 1, 2022 - Present

Led the development and execution of full-funnel growth strategies for a UAE and Spain-based real estate proptech company, managing the entire journey from digital acquisition to conversion. Oversaw a monthly media spend of $100K+ across Google, Meta (Facebook/Instagram) and additional performance channels. Reduced CPA by 50% through channel mix optimization and funnel refinement. Improved lead management by implementing automated workflows (WhatsApp bots, recycling flows), and building lead scoring, notifications, and reporting dashboards to support Sales efficiency. Collaborated cross-functionally with Product, CRM, and Sales to deploy CRO initiatives and lifecycle marketing strategies, improving qualification and conversion rates across the funnel.

Digital Growth Specialist at Quinto Andar

June 30, 2022 - September 10, 2025

One of Brazil's unicorn proptech companies, disrupting the real estate market and expanding to Mexico. Managed full-funnel display campaigns (Meta & Google Ads), driving 1,000+ qualified leads per month with +30% YoY growth. Partnered with Product & Ops to analyze and optimize the sales funnel, improving conversion rates through CRO strategies. Led creative testing and ad iteration workflows in collaboration with Design, improving ad performance and CTR. Increased efficiency via geo-level budget allocation and performance segmentation across paid channels. Supported quarterly P&L forecasting with growth target projections and campaign performance insights.

Digital Growth Specialist at SBF Group (Nike Brazil & Centauro)

January 31, 2022 - September 10, 2025

Managed full-funnel display campaigns (Meta & Google Ads), delivering 1,000+ qualified leads per month with +30% YoY growth. Led end-to-end funnel optimization by collaborating with Product, Ops, and Sales to drive conversion improvements. Created and tested ad creative with Design to boost CTR. Optimized geo-level budget allocation and segmentation across paid channels. Supported quarterly P&L forecasting with growth projections and campaign performance insights.

Digital Growth Analyst at OLX Group (OLX Brazil)

March 31, 2021 - September 10, 2025

Led growth initiatives on the demand side, managing all traffic and lead generation for the website/app environment (5M+ visits per month). Managed approximately USD 70k/month across all paid media channels, optimizing, testing, and developing strategies. Collaborated with Product to provide CRO insights to optimize the site and app.

Digital Growth Analyst at Elo7

June 30, 2019 - September 10, 2025

Led campaigns aiming to improve client results, responsible for over 50 clients. Managed the largest channel, generating over 60% of results through Google campaigns.

Digital Growth Lead at Real estate proptech company (UAE & Spain)

June 1, 2022 - Present

Lead full-funnel growth initiatives for a proptech real estate platform, managing multi-channel paid campaigns, optimizing conversion rates, and automating marketing operations to scale revenue across UAE and Spain.

Digital Growth Sr. Specialist at Quinto Andar

June 1, 2022 - September 17, 2025

Developed and executed growth strategies for Brazil, overseeing paid media, CRO initiatives, and lifecycle marketing to improve funnel performance and qualified lead flow.

Digital Growth Specialist at SBF Group (Nike Brazil & Centauro)

January 1, 2022 - September 17, 2025

Managed full-funnel growth and paid media across channels, driving efficiency and growth in Brazil; partnered with Product & Ops to optimize the sales funnel and lifecycle marketing.

Digital Growth Analyst at OLX Group (OLX Brazil)

March 1, 2021 - September 17, 2025

Led data-driven optimization of growth campaigns, focusing on cross-referencing revenue, product margins, and digital marketing spend to enhance funnel performance.

Digital Growth Analyst at Elo7

June 1, 2019 - September 17, 2025

Drove performance marketing for a leading handmade product marketplace in Brazil, managing the largest channel mix and providing insights to optimize the website/app and CRO.