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Hi, I’m Andreea Stancu, a Marketing and Brand Strategy Manager with 10+ years of experience leading integrated campaigns in retail and premium consumer environments. I translate business objectives into structured, multi-channel marketing strategies and lead cross-functional teams to execute them across digital, offline, and experiential touchpoints. I blend data-driven insights with creative storytelling, leveraging analytics, internal and external partnerships, and AI-enabled workflows to improve efficiency and customer engagement. I’m passionate about modern marketing, digital transformation, and building brands that resonate with customers and tenants alike.…Hi, I’m Andreea Stancu, a Marketing and Brand Strategy Manager with 10+ years of experience leading integrated campaigns in retail and premium consumer environments. I translate business objectives into structured, multi-channel marketing strategies and lead cross-functional teams to execute them across digital, offline, and experiential touchpoints. I blend data-driven insights with creative storytelling, leveraging analytics, internal and external partnerships, and AI-enabled workflows to improve efficiency and customer engagement. I’m passionate about modern marketing, digital transformation, and building brands that resonate with customers and tenants alike.

Andreea Stancu

Brand Strategist, Marketing Strategist, Product Marketer, +2

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Hi, I’m Andreea Stancu, a Marketing and Brand Strategy Manager with 10+ years of experience leading integrated campaigns in retail and premium consumer environments. I translate business objectives into structured, multi-channel marketing strategies and lead cross-functional teams to execute them across digital, offline, and experiential touchpoints. I blend data-driven insights with creative storytelling, leveraging analytics, internal and external partnerships, and AI-enabled workflows to improve efficiency and customer engagement. I’m passionate about modern marketing, digital transformation, and building brands that resonate with customers and tenants alike.…Hi, I’m Andreea Stancu, a Marketing and Brand Strategy Manager with 10+ years of experience leading integrated campaigns in retail and premium consumer environments. I translate business objectives into structured, multi-channel marketing strategies and lead cross-functional teams to execute them across digital, offline, and experiential touchpoints. I blend data-driven insights with creative storytelling, leveraging analytics, internal and external partnerships, and AI-enabled workflows to improve efficiency and customer engagement. I’m passionate about modern marketing, digital transformation, and building brands that resonate with customers and tenants alike.

Available to hire

Hi, I’m Andreea Stancu, a Marketing and Brand Strategy Manager with 10+ years of experience leading integrated campaigns in retail and premium consumer environments. I translate business objectives into structured, multi-channel marketing strategies and lead cross-functional teams to execute them across digital, offline, and experiential touchpoints.

I blend data-driven insights with creative storytelling, leveraging analytics, internal and external partnerships, and AI-enabled workflows to improve efficiency and customer engagement. I’m passionate about modern marketing, digital transformation, and building brands that resonate with customers and tenants alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Italian

Beginner

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Marketing Manager at Colosseum Mall

April 1, 2024 - December 31, 2025

Led integrated marketing strategy and execution for one of Bucharest’s major retail destinations, driving footfall growth, brand visibility, and commercial performance. Owned end-to-end ATL, BTL, and digital campaigns across multiple channels, including seasonal campaigns, retail partnerships, and experiential activations. Managed the digital ecosystem (website + social media), ensuring consistent brand presence and engagement across Facebook, Instagram, and TikTok. Used GA4 and performance analytics to monitor customer behavior, campaign performance, and optimize marketing effectiveness. Coordinated cross-functional stakeholders (leasing, operations, commercial teams) and external agencies to align marketing initiatives with business objectives. Shaped a data-driven marketing approach focused on customer engagement, tenant performance, and brand positioning.

Brand Communications Manager at Multimedia Est / V:PM Atelier

September 1, 2021 - March 31, 2022

Developed and implemented customer-focused communication strategies aligned with brand and campaign objectives. Coordinated internal teams and external stakeholders to ensure consistent messaging across digital and offline channels. Supported execution of integrated campaigns and product launches, contributing to content development and communication assets. Planned and delivered events and brand activations to increase visibility and audience engagement. Managed media relations and collaborated with partners to strengthen brand presence and communication impact.

Brand Manager at Rhea Costa

January 1, 2016 - August 31, 2021

Contributed to the development and positioning of a premium fashion brand across digital and offline customer touchpoints. Supported end-to-end execution of integrated brand campaigns across digital, social media, and offline channels. Analyzed customer behavior, feedback, and market insights to refine communication strategies and enhance customer engagement. Collaborated cross-functionally with creative, production, commercial, and external partners to ensure alignment between brand vision and execution. Supported customer experience initiatives and tailored client interactions designed to strengthen brand loyalty and long-term engagement. Contributed to product launch coordination and brand storytelling initiatives aligned with market positioning objectives.

Product Marketing Manager at Rhea Costa

July 1, 2014 - December 31, 2015

Identified new business opportunities and supported brand growth initiatives. Analyzed market trends and customer needs to inform product strategy. Participated in international events and trade shows. Developed marketing materials and communication assets. Monitored campaign effectiveness and proposed improvements.

Product Designer at Rhea Costa

January 1, 2013 - June 30, 2014

Contributed to product development and design processes. Collaborated with cross-functional teams to deliver product solutions. Engaged directly with clients to understand needs and improve offerings.