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I'm a resilient search lead with 8+ years of experience across SEO, paid search, e-commerce, SaaS, FMCG, beauty & cosmetics, sports nutrition and retail. I turn limited resources into scalable execution through pragmatic problem solving, lean workflows and strong stakeholder alignment. Currently I lead search for Nutrition Z-Europe at Nestlé, owning multi-market alignment, team delivery, agency coordination, governance and AI-powered search adoption. I thrive in cross-functional collaboration, mentoring teams and driving measurable business outcomes.…I'm a resilient search lead with 8+ years of experience across SEO, paid search, e-commerce, SaaS, FMCG, beauty & cosmetics, sports nutrition and retail. I turn limited resources into scalable execution through pragmatic problem solving, lean workflows and strong stakeholder alignment. Currently I lead search for Nutrition Z-Europe at Nestlé, owning multi-market alignment, team delivery, agency coordination, governance and AI-powered search adoption. I thrive in cross-functional collaboration, mentoring teams and driving measurable business outcomes.

André Freitas

Growth Marketer, Marketing Strategist, Content Producer, +4

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I'm a resilient search lead with 8+ years of experience across SEO, paid search, e-commerce, SaaS, FMCG, beauty & cosmetics, sports nutrition and retail. I turn limited resources into scalable execution through pragmatic problem solving, lean workflows and strong stakeholder alignment. Currently I lead search for Nutrition Z-Europe at Nestlé, owning multi-market alignment, team delivery, agency coordination, governance and AI-powered search adoption. I thrive in cross-functional collaboration, mentoring teams and driving measurable business outcomes.…I'm a resilient search lead with 8+ years of experience across SEO, paid search, e-commerce, SaaS, FMCG, beauty & cosmetics, sports nutrition and retail. I turn limited resources into scalable execution through pragmatic problem solving, lean workflows and strong stakeholder alignment. Currently I lead search for Nutrition Z-Europe at Nestlé, owning multi-market alignment, team delivery, agency coordination, governance and AI-powered search adoption. I thrive in cross-functional collaboration, mentoring teams and driving measurable business outcomes.

Available to hire

I’m a resilient search lead with 8+ years of experience across SEO, paid search, e-commerce, SaaS, FMCG, beauty & cosmetics, sports nutrition and retail. I turn limited resources into scalable execution through pragmatic problem solving, lean workflows and strong stakeholder alignment.

Currently I lead search for Nutrition Z-Europe at Nestlé, owning multi-market alignment, team delivery, agency coordination, governance and AI-powered search adoption. I thrive in cross-functional collaboration, mentoring teams and driving measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Search Lead for Nutrition Z-Europe at Nestlé

June 1, 2024 - Present

Lead delivery of SEO and paid search initiatives across Nestlé Nutrition Z-Europe; align SEO, paid search, agency partners, and digital stakeholders; scale actionable solutions and governance; ownership of multi-market alignment, team delivery, agency coordination, governance and AI-powered search adoption; created controls and best practices to reduce risk while accelerating adoption; developed global keyword strategy and localization playbooks.

SEO Lead at 7Skin

November 1, 2022 - June 1, 2024

Built holistic SEO strategies for 3+ websites, including content, on-page, technical SEO and UX improvements; led international SEO initiatives across multiple markets; created localization playbooks and global keyword alignment; mentored new team members and promoted SEO knowledge across departments.

SEO Consultant (8h p/week) at Timeular

May 1, 2022 - March 1, 2024

Top-3 keywords grew from 24 to 500+; managed a remote team of 5 copywriters; planned and executed SEO strategy across keyword research, content, on-page optimization, internal linking and UX improvements; improved publishing workflows and collaboration between content, SEO and growth teams.

SEO Manager at Stannah Group

March 1, 2021 - October 1, 2022

Led international SEO strategy across 10+ markets for mobility products; delivered multilingual, non-brand demand-driven SEO; created localization playbooks and global keyword frameworks; mentored new team members; improved CTR and organic leads; fostered cross-team alignment across web, content and technical groups.

SEO Lead at BW Group

March 1, 2020 - February 1, 2021

Led SEO initiatives for fashion and retail e-commerce sites; focused on non-brand traffic, site speed and engagement; improved page speed, site structure and technical SEO; delivered monthly reporting with actionable recommendations for stakeholders.

SEO Manager at Prozis

June 1, 2017 - February 1, 2020

SEO Manager for major sports nutrition e-commerce brands; owned content strategy, keyword research, blog planning, technical SEO and international SEO improvements; mentored new team members and promoted SEO knowledge across departments.

Marketer at Dezvezesdez

August 1, 2016 - May 1, 2017

Braga-based marketing role covering SEO, client strategy, retention and social media planning; executed technical SEO, on-page improvements and e-commerce structure optimizations; supported broader marketing strategies and retention initiatives.

SEO Tutor / Consultant / Content Strategist / Copywriter at Freelance & Various Projects

January 1, 2016 - Present

Trainer of the SEO module of Digital Marketing; produced SEO-driven content across technology, sports, finance, home, appliances, wellness and lifestyle topics; created content briefs, blog articles, landing pages, editorial calendars and content plans; supported rankings for competitive commercial and informational keywords; demonstrated versatility across copywriting, blog strategy, SEO content operations, freelance coordination and publishing workflows.