Graphic designer with 20 years of experience focused on logo and visual identity design for memorable brands. I use a strategic approach to give your brand a strong logo & visual identity that aligns with your brand's essence and shows the true value of your product or service. You'll get: 💥 A strong logo that looks great on everything it touches 💥 Graphic tools that give you control over your brand's narrative 💥 Thoughtful color palettes & font pairings that enhance your branding 💥 Brand guidelines that make it easy to stay consistent across all channels 💥 Print & digital assets to launch your new brand Successfully helped over a hundred small businesses, startups, personal brands, and a few global companies, grow their brands and stand out from their competition. --- Work experience: Brand Identity Designer | Ampersand Design April 2021 - Present Ampersand Design is a NYC based independent studio working on strategic brand identity design and visual communication projects for local and international clients. Regional Creative Director | GRS April 2014 - May 2019 Creative director managing a team of three designers and a social media manager. • Developed a consistent brand identity, aligned with the company's values and vision. • Conceptualized and supervised advertising campaigns. • Worked closely with marketing leaders, advertising agencies, and media companies. • Created graphic, conceptual, and written content for internal and external communication projects. • Art-directed video productions and photo shoots. Graphic Designer | Spanish Cultural Center May 2012 - June 2018 Designer & Art director • Designed a new identity system to commemorate the inauguration of the Center's new location in the city's historic center. • Developed a comprehensive visual language for the arts & culture programs, print and digital materials, exhibition signage, and way-finding system. • Updated the design system every year to keep the brand's identity fresh while staying recognizable. • Created original illustrations and graphic art. Art Director | TBWA November 2010 - February 2012 • Designed and directed work for local and international clients, such as Western Union, Dunkin’ Donuts, Henkel, and EEGSA (the national energy provider). • Developed creative concepts for print and digital ad campaigns.

Graphic designer with 20 years of experience focused on logo and visual identity design for memorable brands. I use a strategic approach to give your brand a strong logo & visual identity that aligns with your brand's essence and shows the true value of your product or service. You'll get: 💥 A strong logo that looks great on everything it touches 💥 Graphic tools that give you control over your brand's narrative 💥 Thoughtful color palettes & font pairings that enhance your branding 💥 Brand guidelines that make it easy to stay consistent across all channels 💥 Print & digital assets to launch your new brand Successfully helped over a hundred small businesses, startups, personal brands, and a few global companies, grow their brands and stand out from their competition. --- Work experience: Brand Identity Designer | Ampersand Design April 2021 - Present Ampersand Design is a NYC based independent studio working on strategic brand identity design and visual communication projects for local and international clients. Regional Creative Director | GRS April 2014 - May 2019 Creative director managing a team of three designers and a social media manager. • Developed a consistent brand identity, aligned with the company's values and vision. • Conceptualized and supervised advertising campaigns. • Worked closely with marketing leaders, advertising agencies, and media companies. • Created graphic, conceptual, and written content for internal and external communication projects. • Art-directed video productions and photo shoots. Graphic Designer | Spanish Cultural Center May 2012 - June 2018 Designer & Art director • Designed a new identity system to commemorate the inauguration of the Center's new location in the city's historic center. • Developed a comprehensive visual language for the arts & culture programs, print and digital materials, exhibition signage, and way-finding system. • Updated the design system every year to keep the brand's identity fresh while staying recognizable. • Created original illustrations and graphic art. Art Director | TBWA November 2010 - February 2012 • Designed and directed work for local and international clients, such as Western Union, Dunkin’ Donuts, Henkel, and EEGSA (the national energy provider). • Developed creative concepts for print and digital ad campaigns.

Available to hire

Graphic designer with 20 years of experience focused on logo and visual identity design for memorable brands.

I use a strategic approach to give your brand a strong logo & visual identity that aligns with your brand’s essence and shows the true value of your product or service. You’ll get:

💥 A strong logo that looks great on everything it touches
💥 Graphic tools that give you control over your brand’s narrative
💥 Thoughtful color palettes & font pairings that enhance your branding
💥 Brand guidelines that make it easy to stay consistent across all channels
💥 Print & digital assets to launch your new brand

Successfully helped over a hundred small businesses, startups, personal brands, and a few global companies, grow their brands and stand out from their competition.


Work experience:

Brand Identity Designer | Ampersand Design
April 2021 - Present
Ampersand Design is a NYC based independent studio working on strategic brand identity design and visual communication projects for local and international clients.

Regional Creative Director | GRS
April 2014 - May 2019
Creative director managing a team of three designers and a social media manager.
• Developed a consistent brand identity, aligned with the company’s values and vision.
• Conceptualized and supervised advertising campaigns.
• Worked closely with marketing leaders, advertising agencies, and media companies.
• Created graphic, conceptual, and written content for internal and external communication projects.
• Art-directed video productions and photo shoots.

Graphic Designer | Spanish Cultural Center
May 2012 - June 2018
Designer & Art director
• Designed a new identity system to commemorate the inauguration of the Center’s new location in the city’s historic center.
• Developed a comprehensive visual language for the arts & culture programs, print and digital materials, exhibition signage, and way-finding system.
• Updated the design system every year to keep the brand’s identity fresh while staying recognizable.
• Created original illustrations and graphic art.

Art Director | TBWA
November 2010 - February 2012
• Designed and directed work for local and international clients, such as Western Union, Dunkin’ Donuts, Henkel, and EEGSA (the national energy provider).
• Developed creative concepts for print and digital ad campaigns.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Add your work experience history here.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Healthcare, Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Non-Profit Organization
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