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I’m Andreia Pais da Cunha, a Product Designer with 10 years of experience turning research and design strategy into measurable business outcomes. I work with B2B and B2C products, collaborating closely with stakeholders to align user needs with clear roadmaps. My approach is guided by collaboration, ownership, passion, and courage—values I bring to every usability cycle and design decision. Across my career, I’ve improved feature adoption, increased conversions, and accelerated user acquisition by applying iterative UX research, AI-enabled workflows, and KPI-driven thinking. I’m especially focused on reducing friction in onboarding, shortening research-to-insights timelines, and crafting user-centered experiences that help teams move faster and make better choices.…I’m Andreia Pais da Cunha, a Product Designer with 10 years of experience turning research and design strategy into measurable business outcomes. I work with B2B and B2C products, collaborating closely with stakeholders to align user needs with clear roadmaps. My approach is guided by collaboration, ownership, passion, and courage—values I bring to every usability cycle and design decision. Across my career, I’ve improved feature adoption, increased conversions, and accelerated user acquisition by applying iterative UX research, AI-enabled workflows, and KPI-driven thinking. I’m especially focused on reducing friction in onboarding, shortening research-to-insights timelines, and crafting user-centered experiences that help teams move faster and make better choices.

Andreia Pais da Cunha

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I’m Andreia Pais da Cunha, a Product Designer with 10 years of experience turning research and design strategy into measurable business outcomes. I work with B2B and B2C products, collaborating closely with stakeholders to align user needs with clear roadmaps. My approach is guided by collaboration, ownership, passion, and courage—values I bring to every usability cycle and design decision. Across my career, I’ve improved feature adoption, increased conversions, and accelerated user acquisition by applying iterative UX research, AI-enabled workflows, and KPI-driven thinking. I’m especially focused on reducing friction in onboarding, shortening research-to-insights timelines, and crafting user-centered experiences that help teams move faster and make better choices.…I’m Andreia Pais da Cunha, a Product Designer with 10 years of experience turning research and design strategy into measurable business outcomes. I work with B2B and B2C products, collaborating closely with stakeholders to align user needs with clear roadmaps. My approach is guided by collaboration, ownership, passion, and courage—values I bring to every usability cycle and design decision. Across my career, I’ve improved feature adoption, increased conversions, and accelerated user acquisition by applying iterative UX research, AI-enabled workflows, and KPI-driven thinking. I’m especially focused on reducing friction in onboarding, shortening research-to-insights timelines, and crafting user-centered experiences that help teams move faster and make better choices.

Available to hire

I’m Andreia Pais da Cunha, a Product Designer with 10 years of experience turning research and design strategy into measurable business outcomes. I work with B2B and B2C products, collaborating closely with stakeholders to align user needs with clear roadmaps. My approach is guided by collaboration, ownership, passion, and courage—values I bring to every usability cycle and design decision.

Across my career, I’ve improved feature adoption, increased conversions, and accelerated user acquisition by applying iterative UX research, AI-enabled workflows, and KPI-driven thinking. I’m especially focused on reducing friction in onboarding, shortening research-to-insights timelines, and crafting user-centered experiences that help teams move faster and make better choices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Product Designer at Critical Techworks

January 1, 2026 - Present

Led design & research across 3 products, improving feature adoption by 18% and reducing onboarding friction by 22% through iterative usability cycles. Cut workshop time by 30% using AI-enabled planning, and strengthened alignment between end-users and business stakeholders by integrating user insights into clearer roadmaps.

Product Designer at Until Product development agency.

January 1, 2026 - Present

Ran usability testing for an automotive brand (10 tests) leading to a new webpage with +12% conversion. Developed KPIs and a referral program with a prop tech startup, reaching +700 active new users in 2 months. Conducted concept testing for a crypto web app to uncover major drop-outs during trade, resulting in design improvements that helped achieve 50% conversion for users. Co-developed the business research plan and helped secure the first 4 UX research projects in 3 months. Used AI to plan and synthesize interviews/usability tests, create personas, and produce decks and strategic plans spanning the customer journey.

Digital Product Designer at Untile Product development agency.

December 1, 2023 - December 1, 2025

Ran 10 usability tests for an automotive brand, redesigning a webpage that achieved +12% conversion. Developed KPIs and a referral program for a prop-tech startup, generating +700 active new users in 2 months. Identified crypto trade drop-outs and drove design improvements reaching 50% user conversion. Secured 4 UX research projects in 3 months by co-developing a business plan to expand the agency’s offering. Reduced research cycle time by 35% by using AI to plan interviews, synthesize insights, create personas, and produce strategy decks.

UX Researcher & Designer at Wonder Wardrobe Sustainable styling services.

February 1, 2022 - December 1, 2023

Conducted 15 customer interviews and identified 4 user segments that shaped a gamified app with 200+ early users. Redesigned service pages and landing pages, resulting in +13% conversion.

Brand Manager at HR startup.

February 1, 2022 - December 31, 2023

Developed brand and visual universe, creating 70 exclusive illustrations and producing UI design and brand assets for website and app.

Freelance Graphic Designer / Brand & Illustration work at Arboreall

September 1, 2021 - October 1, 2023

Built the complete brand universe, creating 70+ original icons and illustrations within about one month time.

Graphic Designer & Project Manager at Watch MeVillae Studio / Design Studio

December 1, 2017 - February 1, 2022

Managed and structured a team of 5 designers (in-house + freelancers) to improve delivery speed by 20%. Designed 50+ brands, packaging, and labels across B2C sectors, contributing to client sales growth of 15–30%. Produced promotional design for 30+ events and led product photoshoots end-to-end; also conducted field research and worked daily with clients to shape direction and storytelling.

Design Studio Manager (Graphic Designer & Project Manager) at Watch MeVillae Studio / Design Studio

December 1, 2017 - February 1, 2022

Managed 5 in-house and freelance designers over 2 years, delegating tasks daily. Created +50 brands for different sectors mainly for B2C. Produced promotional design for 30+ events, receiving the title of recurrent year celebrations. Designed packaging and label work for fashion, food and beverage artisanal brands, increasing sales and production.