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As a strategic marketing and digital transformation leader, I combine corporate expertise with hands-on entrepreneurial experience as a consumer goods start-up founder. I enjoy turning complex challenges into practical, scalable solutions that drive growth across global markets. I collaborate across product, design, IT, legal and compliance to deliver impactful digital journeys and results with a hands-on, user-focused approach.…As a strategic marketing and digital transformation leader, I combine corporate expertise with hands-on entrepreneurial experience as a consumer goods start-up founder. I enjoy turning complex challenges into practical, scalable solutions that drive growth across global markets. I collaborate across product, design, IT, legal and compliance to deliver impactful digital journeys and results with a hands-on, user-focused approach.

Andreia Silva Joaquim

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As a strategic marketing and digital transformation leader, I combine corporate expertise with hands-on entrepreneurial experience as a consumer goods start-up founder. I enjoy turning complex challenges into practical, scalable solutions that drive growth across global markets. I collaborate across product, design, IT, legal and compliance to deliver impactful digital journeys and results with a hands-on, user-focused approach.…As a strategic marketing and digital transformation leader, I combine corporate expertise with hands-on entrepreneurial experience as a consumer goods start-up founder. I enjoy turning complex challenges into practical, scalable solutions that drive growth across global markets. I collaborate across product, design, IT, legal and compliance to deliver impactful digital journeys and results with a hands-on, user-focused approach.

Available to hire

As a strategic marketing and digital transformation leader, I combine corporate expertise with hands-on entrepreneurial experience as a consumer goods start-up founder. I enjoy turning complex challenges into practical, scalable solutions that drive growth across global markets.

I collaborate across product, design, IT, legal and compliance to deliver impactful digital journeys and results with a hands-on, user-focused approach.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

Team Lead / Product Owner at Accenture

June 1, 2022 - Present

Product Owner for global banking platform rollout across Americas, EMEA & APAC markets. Defined AI use cases across acquisition, onboarding, KY C to reduce manual work and improve efficiency. Owned road map, prioritization, and requirements across Product, Design, IT, Legal, and Compliance. Led cross-market delivery and managed dependencies across business and technical teams. Simplified and automated key client-facing processes to improve digital journeys.

Marketing Manager / Product Owner at Amina Bank

January 2, 2022 - June 2, 2022

Worked in regulated crypto banking on digital marketing and acquisition initiatives. Supported lead tracking and onboarding product improvements. Improved visibility of customer journey data with engineering teams.

Digital Marketing Manager at SwissQuant Group AG

July 1, 2021 - December 1, 2021

Led digital marketing initiatives in fintech environment. Improved acquisition and conversion using performance data. Collaborated on product and platform improvements with technical teams.

Senior Digital Marketing Consultant at PwC

November 2, 2017 - June 2, 2021

Led digital transformation projects for banking and consumer clients. Improved customer journeys and campaign performance tracking. Supported marketing technology and automation implementations. Bridged business and technical stakeholders in complex projects.