Hi, I’m André de Moura Roberto, a results-driven marketing specialist with over 10 years of experience leading marketing initiatives for major companies in Brazil. I thrive on building and guiding teams, coordinating internal communications, and turning ideas into advertising campaigns from concept to delivery. I have a strong background in B2B marketing, brand management, and business development. I’m passionate about building meaningful relationships that drive engagement, sales, and brand loyalty. I hold a postgraduate degree in Consumer Neuroscience and a Bachelor's in Business Management, and I’ve led marketing efforts across education, franchising, and financial services in Brazil.

André de Moura Roberto

Hi, I’m André de Moura Roberto, a results-driven marketing specialist with over 10 years of experience leading marketing initiatives for major companies in Brazil. I thrive on building and guiding teams, coordinating internal communications, and turning ideas into advertising campaigns from concept to delivery. I have a strong background in B2B marketing, brand management, and business development. I’m passionate about building meaningful relationships that drive engagement, sales, and brand loyalty. I hold a postgraduate degree in Consumer Neuroscience and a Bachelor's in Business Management, and I’ve led marketing efforts across education, franchising, and financial services in Brazil.

Available to hire

Hi, I’m André de Moura Roberto, a results-driven marketing specialist with over 10 years of experience leading marketing initiatives for major companies in Brazil. I thrive on building and guiding teams, coordinating internal communications, and turning ideas into advertising campaigns from concept to delivery. I have a strong background in B2B marketing, brand management, and business development.

I’m passionate about building meaningful relationships that drive engagement, sales, and brand loyalty. I hold a postgraduate degree in Consumer Neuroscience and a Bachelor’s in Business Management, and I’ve led marketing efforts across education, franchising, and financial services in Brazil.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Marketing Coordinator at Pearson Education (Wizard by Pearson)
April 1, 2024 - April 1, 2024
Led the B2B marketing team to plan and execute strategies for business growth and lead generation. Managed internal communications, budget allocation, and negotiations with external partners to optimize marketing investments. Reported directly to senior management, aligning marketing initiatives with corporate objectives. Case: Earned global team recognition for the Jornadas pela Independência project, a B2B lead-generation initiative featuring a web series showcasing franchisee success stories in collaboration with the nation's top specialized publication.
Marketing Coordinator & Project Manager at Diniz Franchising (Óticas Diniz)
October 1, 2022 - October 1, 2022
Managed nationwide marketing campaigns, overseeing team operations, agency coordination, customer engagement, and budget control. Led brand positioning initiatives, regional activations, and strategic partnerships to enhance market presence. Created and launched the brand’s first marketing initiative within the gaming universe, positioning the brand as a pioneer in its industry.
Relationship Manager at Itaú Unibanco
May 1, 2013 - May 1, 2013
Managed high-net-worth client portfolios, developing personalized engagement strategies and promoting financial solutions to drive customer satisfaction and business growth.
Junior Commercial Manager at Sit Mobile
April 1, 2012 - April 1, 2012
Led new business prospecting and managed mobile marketing projects, from campaign development to post-sales analysis.

Education

Postgraduate in Consumer Neuroscience at ESPM – Escola Superior de Propaganda e Marketing
January 11, 2030 - May 1, 2021
Bachelor’s degree in Business Management at UEP G – Universidade Estadual de Ponta Grossa
January 11, 2030 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Financial Services, Professional Services, Media & Entertainment