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I am a marketing leader with 10 years of experience driving end-to-end strategies across digital channels, including SEO, content, social, and paid media. I’ve spent 6 years building and mentoring cross-functional teams, defining KPIs aligned with business goals, and delivering measurable growth in acquisition, engagement, and retention. From establishing in-house marketing functions to running multi-channel campaigns and UX optimizations, I excel at turning data into action—from ideation through execution to optimization—and collaborating with leadership to achieve technical and commercial objectives.…I am a marketing leader with 10 years of experience driving end-to-end strategies across digital channels, including SEO, content, social, and paid media. I’ve spent 6 years building and mentoring cross-functional teams, defining KPIs aligned with business goals, and delivering measurable growth in acquisition, engagement, and retention. From establishing in-house marketing functions to running multi-channel campaigns and UX optimizations, I excel at turning data into action—from ideation through execution to optimization—and collaborating with leadership to achieve technical and commercial objectives.

Andre Pelixo

Digital Marketer, Brand Strategist, Marketing Strategist, +4

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I am a marketing leader with 10 years of experience driving end-to-end strategies across digital channels, including SEO, content, social, and paid media. I’ve spent 6 years building and mentoring cross-functional teams, defining KPIs aligned with business goals, and delivering measurable growth in acquisition, engagement, and retention. From establishing in-house marketing functions to running multi-channel campaigns and UX optimizations, I excel at turning data into action—from ideation through execution to optimization—and collaborating with leadership to achieve technical and commercial objectives.…I am a marketing leader with 10 years of experience driving end-to-end strategies across digital channels, including SEO, content, social, and paid media. I’ve spent 6 years building and mentoring cross-functional teams, defining KPIs aligned with business goals, and delivering measurable growth in acquisition, engagement, and retention. From establishing in-house marketing functions to running multi-channel campaigns and UX optimizations, I excel at turning data into action—from ideation through execution to optimization—and collaborating with leadership to achieve technical and commercial objectives.

Available to hire

I am a marketing leader with 10 years of experience driving end-to-end strategies across digital channels, including SEO, content, social, and paid media. I’ve spent 6 years building and mentoring cross-functional teams, defining KPIs aligned with business goals, and delivering measurable growth in acquisition, engagement, and retention.

From establishing in-house marketing functions to running multi-channel campaigns and UX optimizations, I excel at turning data into action—from ideation through execution to optimization—and collaborating with leadership to achieve technical and commercial objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing Lead at EirTrade Aviation

June 1, 2025 - June 1, 2025

Established the marketing function from the ground up, transitioning from external agency dependency to in-house marketing ownership. Managed brand and digital channels, focusing on LinkedIn and Website improvements (technical and non-technical). Coordinated public relations efforts and media exposure, including press releases and interviews. Aligned cross-functional efforts between operations and leadership to guarantee marketing-supported technical and commercial objectives.

Head of Marketing at Follow The Camino

October 1, 2024 - October 1, 2024

Led a team of 3 marketers and 2 designers (in-house and agency-based), setting KPIs, reporting structure, and performance reviews. Worked directly with CEO and Sales, improving customer acquisition by 21% YoY. Managed multi-channel lead generation campaigns and established processes for nurturing. Planned and optimised marketing campaigns with an increased six-figure budget, boosting paid search (PPC Google Ads) and paid social (Meta and LinkedIn ads) conversions by 32%. Directed UX improvements through A/B testing on key landing pages, increasing CTA click-throughs by 18% and reducing bounce rate by 22%. Optimised the website for search engines (SEO and SEM), improving organic search rankings, traffic, and user engagement through keyword research, on-page optimisation, and link-building strategies.

Marketing Manager at Dilosk - ICS Mortgages

November 1, 2022 - November 1, 2022

Developed insights, automated reporting and went through data hygiene processes for the implementation of tracking measures with HubSpot CRM; enhanced marketing processes, customer interactions and lead generation. Monitored and delivered KPI reports on the performance of campaigns. Led paid search (PPC Google Ads) and paid social (Meta and LinkedIn ads) campaigns, boosting traffic by 60% and MQLs by 35%. Managed budgets, projects, brand and agencies; focusing on UI/UX for a new website and technical SEO optimisation. Created content for digital campaigns; organised in-person events and managed partnerships.

Marketing Manager at Campion Insurance

August 1, 2021 - August 1, 2021

Oversaw marketing and branding; enhanced media and website UI/UX for lead generation. Led redesigns, A/B tests, SEO and SEM; created and optimised paid search (PPC Google Ads) and paid social (Meta and LinkedIn ads), boosting leads by 20%. Planned multi-channel marketing campaigns with stakeholders and managed lead nurturing.