Andre Pelixo

Established the marketing function from the ground up, transitioning from external agency dependency to in-house marketing ownership. Managed brand and digital channels, focusing on LinkedIn and Website improvements (technical and non-technical). Coordinated public relations efforts and media exposure, including press releases and interviews. Aligned cross-functional efforts between operations and leadership to guarantee marketing-supported technical and commercial objectives.

Led a team of 3 marketers and 2 designers (in-house and agency-based), setting KPIs, reporting structure, and performance reviews. Worked directly with CEO and Sales, improving customer acquisition by 21% YoY. Managed multi-channel lead generation campaigns and established processes for nurturing. Planned and optimised marketing campaigns with an increased six-figure budget, boosting paid search (PPC Google Ads) and paid social (Meta and LinkedIn ads) conversions by 32%. Directed UX improvements through A/B testing on key landing pages, increasing CTA click-throughs by 18% and reducing bounce rate by 22%. Optimised the website for search engines (SEO and SEM), improving organic search rankings, traffic, and user engagement through keyword research, on-page optimisation, and link-building strategies.

Developed insights, automated reporting and went through data hygiene processes for the implementation of tracking measures with HubSpot CRM; enhanced marketing processes, customer interactions and lead generation. Monitored and delivered KPI reports on the performance of campaigns. Led paid search (PPC Google Ads) and paid social (Meta and LinkedIn ads) campaigns, boosting traffic by 60% and MQLs by 35%. Managed budgets, projects, brand and agencies; focusing on UI/UX for a new website and technical SEO optimisation. Created content for digital campaigns; organised in-person events and managed partnerships.