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Hi, I'm Andres Penuela, a results-driven marketing and communications professional with a passion for digital strategy, conversion optimization, and e-commerce management. With experience working across LATAM, Australia, and North America, I bring a global perspective to driving measurable growth and scaling online revenue. I'm bilingual in English and Spanish, which helps me connect with diverse audiences. In my current role as a Digital Marketing Strategist, I've successfully scaled monthly revenue by over 480% and improved customer retention through targeted campaigns and automation tools. I'm always looking to optimize conversion rates and create engaging content that tells a cohesive brand story across multiple platforms. I enjoy using data to inform strategy and find creative ways to solve marketing challenges.…Hi, I'm Andres Penuela, a results-driven marketing and communications professional with a passion for digital strategy, conversion optimization, and e-commerce management. With experience working across LATAM, Australia, and North America, I bring a global perspective to driving measurable growth and scaling online revenue. I'm bilingual in English and Spanish, which helps me connect with diverse audiences. In my current role as a Digital Marketing Strategist, I've successfully scaled monthly revenue by over 480% and improved customer retention through targeted campaigns and automation tools. I'm always looking to optimize conversion rates and create engaging content that tells a cohesive brand story across multiple platforms. I enjoy using data to inform strategy and find creative ways to solve marketing challenges.

Andres Penuela

Graphic Designer, Digital Marketer, Marketing Strategist, +3

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Hi, I'm Andres Penuela, a results-driven marketing and communications professional with a passion for digital strategy, conversion optimization, and e-commerce management. With experience working across LATAM, Australia, and North America, I bring a global perspective to driving measurable growth and scaling online revenue. I'm bilingual in English and Spanish, which helps me connect with diverse audiences. In my current role as a Digital Marketing Strategist, I've successfully scaled monthly revenue by over 480% and improved customer retention through targeted campaigns and automation tools. I'm always looking to optimize conversion rates and create engaging content that tells a cohesive brand story across multiple platforms. I enjoy using data to inform strategy and find creative ways to solve marketing challenges.…Hi, I'm Andres Penuela, a results-driven marketing and communications professional with a passion for digital strategy, conversion optimization, and e-commerce management. With experience working across LATAM, Australia, and North America, I bring a global perspective to driving measurable growth and scaling online revenue. I'm bilingual in English and Spanish, which helps me connect with diverse audiences. In my current role as a Digital Marketing Strategist, I've successfully scaled monthly revenue by over 480% and improved customer retention through targeted campaigns and automation tools. I'm always looking to optimize conversion rates and create engaging content that tells a cohesive brand story across multiple platforms. I enjoy using data to inform strategy and find creative ways to solve marketing challenges.

Available to hire

Hi, I’m Andres Penuela, a results-driven marketing and communications professional with a passion for digital strategy, conversion optimization, and e-commerce management. With experience working across LATAM, Australia, and North America, I bring a global perspective to driving measurable growth and scaling online revenue. I’m bilingual in English and Spanish, which helps me connect with diverse audiences.

In my current role as a Digital Marketing Strategist, I’ve successfully scaled monthly revenue by over 480% and improved customer retention through targeted campaigns and automation tools. I’m always looking to optimize conversion rates and create engaging content that tells a cohesive brand story across multiple platforms. I enjoy using data to inform strategy and find creative ways to solve marketing challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital Marketing Strategist at Verona Atelier

December 1, 2021 - June 6, 2024

Scaled monthly revenue by over 480% through data-driven digital campaigns across Meta Ads, Google, and retargeting funnels. Increased lead-to-customer conversion rate from 2% to 5% through optimized landing pages, automated email flows, and A/B testing. Boosted returning customer rate by 40% using segmented email marketing campaigns with high engagement and open rates. Implemented a custom chatbot using Respond.io, recovering over 30% of leads previously lost due to missed conversations. Reduced cart abandonment by 25% after UX improvements on the Shopify site and streamlining the checkout process. Led all branding and content creation efforts for social media, print, and web, ensuring cohesive storytelling across all touchpoints.

Marketing & Admin Assistant at 360Lab

September 1, 2020 - December 1, 2021

Designed branded materials and assisted with internal and external communication strategies. Supported event execution and promotional campaigns, contributing to a 25% increase in community engagement. Maintained operational documentation and implemented process updates to improve team efficiency.

Marketing Analyst at Vanguardia Liberal

September 1, 2014 - September 30, 2017

Managed promotional strategy for public campaigns and live events, enhancing audience participation by over 20%. Analyzed audience data to optimize communications and increase user engagement through targeted messaging. Coordinated production schedules and vendor logistics to support high-impact regional media events.