Hi, I’m Andrés Martín Mena, a versatile marketing professional focusing on influencer marketing, social media, content creation, and B2B sales. I enjoy building end-to-end campaigns—from influencer acquisition and negotiations to execution and performance tracking—while leveraging digital platforms like TikTok, Instagram, and LinkedIn, plus CRM systems to optimize results. Based in Málaga, Spain, I’ve led influencer partnerships, managed online communities, and created compelling content across formats (copy, images, video, narration). I’m comfortable collaborating with international teams and clients to drive measurable growth and a strong brand presence.

Andrés Martín Mena

Hi, I’m Andrés Martín Mena, a versatile marketing professional focusing on influencer marketing, social media, content creation, and B2B sales. I enjoy building end-to-end campaigns—from influencer acquisition and negotiations to execution and performance tracking—while leveraging digital platforms like TikTok, Instagram, and LinkedIn, plus CRM systems to optimize results. Based in Málaga, Spain, I’ve led influencer partnerships, managed online communities, and created compelling content across formats (copy, images, video, narration). I’m comfortable collaborating with international teams and clients to drive measurable growth and a strong brand presence.

Available to hire

Hi, I’m Andrés Martín Mena, a versatile marketing professional focusing on influencer marketing, social media, content creation, and B2B sales. I enjoy building end-to-end campaigns—from influencer acquisition and negotiations to execution and performance tracking—while leveraging digital platforms like TikTok, Instagram, and LinkedIn, plus CRM systems to optimize results.

Based in Málaga, Spain, I’ve led influencer partnerships, managed online communities, and created compelling content across formats (copy, images, video, narration). I’m comfortable collaborating with international teams and clients to drive measurable growth and a strong brand presence.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Founder & Writer at Bastión Magazine
September 1, 2025 - November 26, 2025
Created and managed an online cultural magazine. Wrote articles, reviews, and content about culture. Managed and created content for TikTok, Instagram, and Substack.
Sales Representative at Data Bay Solutions
February 1, 2024 - November 26, 2025
Prospected and acquired B2B leads. Managed CRM and followed up with clients.
Influencer & Partnerships Manager at offUgo
March 31, 2025 - March 31, 2025
Recruited and coordinated influencers. Managed online reputation, social media, and feedback. Created reports and coordinated with commercial objectives.
Talent Management Director at TuManag 3r
January 31, 2024 - January 31, 2024
Managed campaigns and talent representation. Coordinated teams and developed internal procedures.
Marketing Executive at Kronte
August 31, 2022 - August 31, 2022
Managed campaigns and provided user support; created multimedia content; coordinated with events and marketing initiatives.
Business Development Representative at Data Bay Solutions
February 1, 2024 - November 26, 2025
Prospect and acquire B2B leads, manage lead profiles in CRM, and coordinate client meetings. Track client interactions, analyze data, and create reports to improve acquisition strategy.
Influencer Marketing & Partnerships Manager at Offugo
March 1, 2025 - March 1, 2025
Managed influencer partnerships, contract processing, and campaign reporting. Coordinated influencer collaborations with brand objectives and optimized campaign performance. Enhanced social media engagement and online reputation management.
Influencer Talent Management Director at Tu Management
January 1, 2024 - January 1, 2024
Managed influencer campaigns nationally and internationally, including TikTok Spain Live initiatives. Coordinated teams, acquired new brands, and sourced talent for campaigns. Created marketing and social media plans, internal guides, and templates. Designed internal procedures, optimized workflows, contributed to web design.
Marketing Executive at Kronte
July 31, 2022 - July 31, 2022
Managed social media planning, content creation, analytics, community management, and CRM setup (HubSpot). Supported marketing operations including video editing, streaming, and website design (HTML5, CSS3, WordPress). Oversaw esports tournament management.
Community Manager at Capitán Bourbon
December 31, 2020 - December 31, 2020
Managed social media, YouTube, Spotify, content editing, press notes, and event coordination.
Community Manager at Artís tika
June 30, 2019 - June 30, 2019
Social media management, content creation, email automation, CRM via Excel.
Community Manager at Entrance
December 31, 2018 - December 31, 2018
Scheduled and published content, wrote press notes, and promoted music on specialized platforms.
Co-presenter at Comic Ground
June 30, 2019 - June 30, 2019
Co-founded and co-presented YouTube channel with +70K views and 600 subscribers. Planned content, managed communities, and uploaded content to social media.
Marketing Executive at Kronte
July 1, 2022 - July 1, 2022
Managed social media planning, content creation, analytics, community management, and CRM setup (HubSpot). Supported marketing operations including video editing, streaming, and website design. Contributed to tournament event coverage.
Community Manager at Capitá Bourbon
December 31, 2020 - December 31, 2020
Managed social media, YouTube, Spotify, content editing, press notes, and event coordination for the brand.
Community Manager at Artístika
June 1, 2019 - June 1, 2019
Social media management, content creation, email automation, and CRM via Excel.
Co-presenter at Comic Ground
June 1, 2019 - June 1, 2019
Co-founded and co-presented a YouTube channel with +70K views and 600 subscribers. Planned content, managed communities, and uploaded content to social media.
Founder, Writer & Social Media at Bastión Magazine
September 1, 2025 - Present
Founded and manage an online cultural magazine. Full content creation: copywriting, images, video, narration, and web design. Social media management (TikTok 1.2M views, nearly 5,000 followers; Instagram). Event coverage and performance reporting.
Influencer Marketing & Partnerships Manager at offUgo
January 1, 2024 - March 1, 2025
Acquired and managed 50+ influencers, commission-based payments per sale generated. Coordinated and tracked sales and performance campaigns. Maintained long-term relationships with influencers and optimized results. Social media engagement and online reputation management.
Influencer Talent Management Director at Tu Manag 3r
January 1, 2023 - January 1, 2024
Recruited and represented influencers (micro, mid, and macro) according to brand needs. Negotiated prices and conditions with both brands and influencers. Coordinated campaigns, optimized internal processes, and reported results. Managed procedures and created internal workflow guides.
Marketing Executive at Kronte
March 1, 2021 - August 1, 2022
Managed communities, created multimedia content, and designed websites. Planned, scheduled, and analyzed social media performance (Instagram, TikTok, Facebook, LinkedIn). Handled B2B leads and CRM (HubSpot), client contact, and meetings. Coordinated efforts to turn around customers and customer success activities.

Education

Higher Degree in Marketing and Advertising at CESUR CTM
January 1, 2019 - December 31, 2021
Digital Marketing Master at The Power Business School
January 1, 2023 - December 31, 2024
Master in Digital Marketing at ThePower Business School
January 1, 2024 - November 26, 2025
Higher Vocational Degree in Marketing and Advertising at Cesur
September 1, 2019 - June 1, 2021
Intermediate Vocational Degree in Administrative Management at Politécnico Jesús Marín
September 1, 2017 - June 1, 2019
Master in Digital Marketing at The Power Business School
January 11, 2030 - January 1, 2024
Higher Vocational Degree, Marketing and Advertising at CESUR
September 1, 2019 - June 1, 2021
Intermedio Vocational Degree, Administrative Management at Politénico Jesús Marín
September 1, 2017 - June 1, 2019
Master in Digital Marketing at The Power Business School
January 1, 2023 - January 1, 2024
Higher Degree in Marketing and Advertising at Cesur CTM
January 1, 2019 - January 1, 2021

Qualifications

Master in Digital Marketing
January 1, 2024 - November 26, 2025
Higher Vocational Degree in Marketing and Advertising
September 1, 2019 - June 1, 2021
Intermediate Vocational Degree in Administrative Management
September 1, 2017 - June 1, 2019
Finalist, Andalucía Emprendedor Challenge
January 11, 2030 - January 28, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail