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I'm a designer With over 15 years of experience. I specialize in creating and developing visual identities and effective graphic materials. My approach focuses on brand management, where I apply branding strategies, design thinking, user-centered design, and value proposition development to help brands connect more effectively with people. In addition, I have proven skills in leading creative teams and providing creative direction, which allows me to manage projects efficiently and bring ideas to life in innovative ways.…I'm a designer With over 15 years of experience. I specialize in creating and developing visual identities and effective graphic materials. My approach focuses on brand management, where I apply branding strategies, design thinking, user-centered design, and value proposition development to help brands connect more effectively with people. In addition, I have proven skills in leading creative teams and providing creative direction, which allows me to manage projects efficiently and bring ideas to life in innovative ways.

Pablo Andrés Silva Páez

Graphic Designer, Art Director, Brand Designer, +4

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I'm a designer With over 15 years of experience. I specialize in creating and developing visual identities and effective graphic materials. My approach focuses on brand management, where I apply branding strategies, design thinking, user-centered design, and value proposition development to help brands connect more effectively with people. In addition, I have proven skills in leading creative teams and providing creative direction, which allows me to manage projects efficiently and bring ideas to life in innovative ways.…I'm a designer With over 15 years of experience. I specialize in creating and developing visual identities and effective graphic materials. My approach focuses on brand management, where I apply branding strategies, design thinking, user-centered design, and value proposition development to help brands connect more effectively with people. In addition, I have proven skills in leading creative teams and providing creative direction, which allows me to manage projects efficiently and bring ideas to life in innovative ways.

Available to hire

I’m a designer With over 15 years of experience. I specialize in creating and developing visual identities and effective graphic materials. My approach focuses on brand management, where I apply branding strategies, design thinking, user-centered design, and value proposition development to help brands connect more effectively with people. In addition, I have proven skills in leading creative teams and providing creative direction, which allows me to manage projects efficiently and bring ideas to life in innovative ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Web Design

Intermediate

Infographic

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Head of Department / Graphic Designer at Office of the Presidency, Mexico

January 1, 2024 - September 17, 2025

Creative Director responsible for graphic design and brand stewardship; directed the Identity Manual and graphic guidelines for the Government of Mexico (2018-2024). Developed graphic and editorial materials including Government Reports, Moral Charter, and the President's personal stationery; updated graphic identities and created new identities for the Federal Public Administration; trained area designers and federal public administration; produced graphic materials for presidential tours.

Lecturer at Universidad La Salle Cuernavaca

January 1, 2024 - Present

Courses: Anthropology for Design, Digital Theories, Interactive Design Workshop, Basic Design Workshop, Multimedia Design.

Creative Director at KetoLife Company

January 1, 2022 - September 17, 2025

Brand development and visual identity; Brand management and strategy; Creation of graphic content and copywriting for social media and educational materials; Development and management of digital UX/UI products; Packaging development.

Senior Graphic Designer at MAKER (marketing agency)

January 1, 2019 - September 17, 2025

Visual identity design, editorial and web design, graphic content design for social media.