12+ years crafting 1,000+ executive decks for CEOs, VPs, and board members — from Tesla's glass supplier to £1Bn exporters. I don't just design slides, I structure the narrative. Founder of Elefant, a strategic presentation studio. Available for on-site London work.

Andres Urena

PRO

12+ years crafting 1,000+ executive decks for CEOs, VPs, and board members — from Tesla's glass supplier to £1Bn exporters. I don't just design slides, I structure the narrative. Founder of Elefant, a strategic presentation studio. Available for on-site London work.

Available to hire

12+ years crafting 1,000+ executive decks for CEOs, VPs, and board members — from Tesla’s glass supplier to £1Bn exporters. I don’t just design slides, I structure the narrative. Founder of Elefant, a strategic presentation studio. Available for on-site London work.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Advanced

Work Experience

Founding Partner & Strategic Consultant at Elefant Design
November 4, 2013 - Present
Built a strategic consulting practice from a blank page. Still running as solo-consulting. Elefant started as a single insight: CEOs and technical founders had complex, important things to say — and no infrastructure to say them clearly. I built the methodology, the team, and the client base to fix that. ////////////////////// → Scaled from solo to 10-person remote-first studio — information architects, designers, and strategists serving clients across UK, USA, Peru, Chile, and Spain. Grew 30% YoY to $100K revenue by year three, operating async-first on Basecamp before remote work was mainstream. ////////////////////// → 1,000+ executive decks built — for Tesla's glass supplier (AGP), £1Bn agri-exporters (La Calera Group), GfK Retail (4-year partnership), and dozens of founders navigating fundraising, board presentations, and market entry. Work presented to audiences of 250,000+. ////////////////////// → Pioneered productised consulting in Latin America — developed repeatable methodologies including PainsMap™ (a structured framework for opportunity discovery) that turned high-touch strategy engagements into scalable, deliverable-driven services averaging $5K per project. ////////////////////// → Became the trusted narrative layer for C-suite decision moments — coached 30+ executives across agriculture, infrastructure, and healthcare for keynote delivery at CADE, Latin America's premier CEO summit. ////////////////////// → Long-term strategic partner to GfK Retail (4 consecutive years) — transformed dense industry data into visual narratives that consistently landed with C-suite audiences who needed clarity, not volume. ////////////////////// Elefant taught me that most organisations don't have a strategy problem. They have a clarity problem. Everything I've built since runs on that insight.

Education

MSc Managing at Loughborough University London
September 20, 2019 - September 25, 2020
BA Marketing, Advertising & Communication at Universidad Diego Portales (Santiago, Chile)
December 10, 2010 - March 6, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Real Estate & Construction, Education, Healthcare, Government, Professional Services, Retail, Media & Entertainment
    paper DRRP Spaces — CONARQ 2026 Summit Presentation

    Strategic conference deck designed for DRRP Spaces (corporate architecture firm, Peru/Spain/Ecuador) for CONARQ 2026, Latin America’s premier architecture and construction summit. 40-slide narrative covering innovation, sustainability, and data-driven design — blending bold typography, full-bleed photography, isometric renders, and data visualisation into a cohesive visual story for a 500+ audience. Shared with permission of the owner.

    Link
    https://www.twine.net/signin

    paper The VenueVerse — Investor & Teaser Deck

    Investor teaser deck for The VenueVerse, a destination wedding SaaS startup. Translated a complex two-sided marketplace model (venues + couples) into a clean, emotionally engaging narrative with market sizing, competitive positioning, product features, and team overview — all within a distinctive red-and-cream brand identity. Shared with permission of the owner.

    Link
    https://www.twine.net/signin

    paper Hardest Adventures — Brand Partnership Proposal

    Partnership deck for Hardest Adventures (founded by endurance athlete Russ Cook, 1.7M+ social following). Designed to pitch brand sponsorship opportunities to potential partners, combining cinematic photography with bold editorial typography and a clear narrative arc: market shift, brand opportunity, proof of concept. Shared with permission of the owner.

    Link
    https://www.twine.net/signin

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