Andrew Ayad

Provides independent creative direction and design consulting for luxury real estate clients through insight-driven visual storytelling.

Managed and mentored 5 direct reports, improving design quality scores by 28% via structured weekly critiques and tailored development plans. Increased brand recognition by 35% year-over-year through consistent brand narrative across products, platforms, and campaigns. Improved campaign performance by 25% through cohesive design and messaging across web, email, social, and in-store touchpoints (including Biotech and Healthcare). Drove a 15% rise in customer retention by reinforcing unified brand experiences across the customer journey. Streamlined design hiring and reduced onboarding time by implementing systems; led cross-functional sessions aligning Creative with UI/UX to support more consistent brand execution and long-term agency strategy.

Created a new visual identity and brand design system based on market research to rebrand the firm across messaging, emails, events, website, video, and social. Led the rebrand, increasing website traffic by 40% within six months, improving email open rates by 25%, and boosting social engagement by 20% after rollout of new brand assets. Implemented weekly design sprints to shorten concept-to-approval cycles by 35%, enabling faster feedback and delivery. Supported team growth through career development planning and hands-on guidance, maintaining close collaboration with stakeholders and partners to ensure brand alignment.