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Strategic Creative Art Director with 15+ years of experience turning underperforming brands into high-impact market leaders. Known for driving measurable business outcomes through design leadership, storytelling, and data-driven creative strategy—growing digital engagement, improving campaign performance, and strengthening brand recognition. Experienced leading and mentoring teams, aligning cross-functional stakeholders, and delivering insight-led brand experiences across web, email, social, and in-store touchpoints. Brings a lifecycle marketing mindset and a strong analytical approach to build consistent, high-performing brand systems that support revenue growth.…Strategic Creative Art Director with 15+ years of experience turning underperforming brands into high-impact market leaders. Known for driving measurable business outcomes through design leadership, storytelling, and data-driven creative strategy—growing digital engagement, improving campaign performance, and strengthening brand recognition. Experienced leading and mentoring teams, aligning cross-functional stakeholders, and delivering insight-led brand experiences across web, email, social, and in-store touchpoints. Brings a lifecycle marketing mindset and a strong analytical approach to build consistent, high-performing brand systems that support revenue growth.

Andrew Ayad

Art Director, Creative Director, Brand Designer, +2

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Strategic Creative Art Director with 15+ years of experience turning underperforming brands into high-impact market leaders. Known for driving measurable business outcomes through design leadership, storytelling, and data-driven creative strategy—growing digital engagement, improving campaign performance, and strengthening brand recognition. Experienced leading and mentoring teams, aligning cross-functional stakeholders, and delivering insight-led brand experiences across web, email, social, and in-store touchpoints. Brings a lifecycle marketing mindset and a strong analytical approach to build consistent, high-performing brand systems that support revenue growth.…Strategic Creative Art Director with 15+ years of experience turning underperforming brands into high-impact market leaders. Known for driving measurable business outcomes through design leadership, storytelling, and data-driven creative strategy—growing digital engagement, improving campaign performance, and strengthening brand recognition. Experienced leading and mentoring teams, aligning cross-functional stakeholders, and delivering insight-led brand experiences across web, email, social, and in-store touchpoints. Brings a lifecycle marketing mindset and a strong analytical approach to build consistent, high-performing brand systems that support revenue growth.

Available to hire

Strategic Creative Art Director with 15+ years of experience turning underperforming brands into high-impact market leaders. Known for driving measurable business outcomes through design leadership, storytelling, and data-driven creative strategy—growing digital engagement, improving campaign performance, and strengthening brand recognition.

Experienced leading and mentoring teams, aligning cross-functional stakeholders, and delivering insight-led brand experiences across web, email, social, and in-store touchpoints. Brings a lifecycle marketing mindset and a strong analytical approach to build consistent, high-performing brand systems that support revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Art Director at United Landmark Associates

May 1, 2024 - Present

Provides independent creative direction and design consulting for luxury real estate clients through insight-driven visual storytelling.

Sr. Art Director at Credera

August 1, 2021 - May 1, 2024

Managed and mentored 5 direct reports, improving design quality scores by 28% via structured weekly critiques and tailored development plans. Increased brand recognition by 35% year-over-year through consistent brand narrative across products, platforms, and campaigns. Improved campaign performance by 25% through cohesive design and messaging across web, email, social, and in-store touchpoints (including Biotech and Healthcare). Drove a 15% rise in customer retention by reinforcing unified brand experiences across the customer journey. Streamlined design hiring and reduced onboarding time by implementing systems; led cross-functional sessions aligning Creative with UI/UX to support more consistent brand execution and long-term agency strategy.

Creative Manager at Trellance

July 1, 2020 - August 1, 2021

Created a new visual identity and brand design system based on market research to rebrand the firm across messaging, emails, events, website, video, and social. Led the rebrand, increasing website traffic by 40% within six months, improving email open rates by 25%, and boosting social engagement by 20% after rollout of new brand assets. Implemented weekly design sprints to shorten concept-to-approval cycles by 35%, enabling faster feedback and delivery. Supported team growth through career development planning and hands-on guidance, maintaining close collaboration with stakeholders and partners to ensure brand alignment.

Sr. Art Director at Kobie Marketing

March 1, 2019 - October 1, 2019

Led concept-to-execution for high-profile client pitches, including creative direction and production for revenue-generating accounts. Mentored junior creatives and contributed to campaigns such as a loyalty program (30% customer engagement increase), a retail travel campaign (20% conversion lift), and targeted financial content that improved user retention. Collaborated with Creative Director to review team KPIs and budgets, ensuring alignment with project goals and agency profitability.

Lead Designer at Verizon

March 1, 2017 - March 1, 2019

Collaborated with a cross-functional team to strategize, design, and launch Verizon’s rewards app, Verizon Up. Owned design efforts for in-app experience, marketing landing pages, and 360-campaign assets including video and experiential activations. Drove acquisition of 12 million new subscribers in the first year through user-centered design and engaging content. Increased campaign engagement by 20% by developing aligned visual design systems across digital and physical touchpoints, and improved team efficiency by streamlining design handoff workflows, reducing production time by 30% across marketing deliverables.