Andrew Johnson

Available to hire

I am a strategic, creative, and execution-focused marketing leader who builds brand systems, leads multi-channel campaigns, and mentors creative teams.

About

I am a strategic, creative, and execution-focused marketing leader who builds brand systems, leads multi-channel campaigns, and mentors creative teams. I thrive on turning concepts into actionable strategies and love collaborating across disciplines to deliver measurable results. My experience includes building boutique agencies, developing brand identities for hospitality and lifestyle brands, and guiding cross-platform storytelling from concept to launch.

I bring hands-on expertise in Adobe Creative Suite, content production, SEO, analytics, and global audience engagement. I enjoy crafting compelling narratives, aligning brand voice with business goals, and empowering teams to deliver high-impact work that resonates with diverse audiences.

  • Joined January 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality

Projects · 1

Work experience

Co-Founder, Brand Strategist · MOAO (Boutique Creative Agency)Jan 2023 – Jan 2024 · 1 yr 1 mo

Co-founded a boutique creative agency to develop and launch a craft cocktail lounge, steakhouse, and speakeasy. Led brand development from concept to execution: chef selection, menu curation, and narrative strategy. Built brand identity for the venues from concept to launch. Produced and directed a docu-series extending brand storytelling across web and social platforms. Coordinated photography, video, and design teams to maintain cohesive brand standards.

Creative Associate · Wieden+Kennedy – The KennedysJan 2020 – Jan 2021 · 1 yr 1 mo

Developed creative concepts and campaign copy for brands including Old Spice, Samsung, and HP. Collaborated on cross-channel campaign production for video, social, and web. Trained in brand voice and multi-platform storytelling.

Sonic Branding & Media Consultant · Soft Power LineJan 2015 – Present · 11 yrs 11 mos

Produced audio identities and sound design for apps, podcasts, and 360° VR experiences. Remastered LPs and collaborated with producers like Lee Popa. Advised startups and creative teams on the role of sonic branding in building emotional brand equity.

Education

B.S. Marketing · W.P. Carey School of Business, Arizona State University2030 – 2026

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