Andrew Murison
I’m a Content Marketing and Brand Marketing professional with 10+ years creating digital content and 6+ years developing marketing campaigns across real estate, retail, and consumer brands.
About
I’m a Content Marketing and Brand Marketing professional with 10+ years creating digital content and 6+ years developing marketing campaigns across real estate, retail, and consumer brands. I combine campaign strategy, content production, analytics, cross-functional collaboration, and audience growth to turn business objectives into engaging customer experiences.
I’m passionate about data-driven storytelling—using audience insights and performance metrics to refine content strategy, strengthen brand presence, and deliver measurable results across multiple digital channels.
- 11 years' experience
- Joined July 2026
Industry experience
- Real Estate & Construction
- Retail
- Consumer Goods
Work experience· 4 roles
Audited existing social media and digital marketing efforts and developed tailored content strategies to improve visibility, audience engagement, and brand consistency. Built a brand messaging and content strategy playbook to ensure consistent communication across digital channels. Analyzed client social media metrics to refine strategies, improve engagement, and maximize ROI.
Prioritized multiple operational tasks in a fast-paced environment while maintaining quality standards. Coordinated with cross-functional teams to support daily warehouse operations and maintain productivity targets. Identified workflow improvements to enhance operational efficiency. Maintained strict safety and operational compliance standards.
Developed and executed integrated digital marketing campaigns to increase brand awareness, generate qualified leads, and strengthen customer engagement across multiple digital channels. Managed end-to-end content planning including editorial calendars, campaign scheduling, and cross-channel publishing aligned to seasonal marketing objectives. Partnered with photographers, videographers, copywriters, and business stakeholders to deliver campaigns on schedule. Analyzed campaign performance and audience insights to optimize future initiatives. Established and maintained the organization’s digital brand presence through consistent storytelling, audience engagement, and data-informed content strategy.
Education
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