I'm Andrew — Creative Director and AI-powered designer specializing in brands that sell a lifestyle before they sell a product. My background is in growth marketing: I spent years at V4 Company, one of Latin America's largest performance agencies, where every creative had to justify its existence in results. That shaped how I think about design — strategy first, aesthetics second. Today I work with DTC and e-commerce brands worldwide, producing landing pages, brand identities, ad creatives, and AI-generated editorial content that converts. I don't just make things look good. I make them work. Portfolio: andrew-portfolio-en.vercel.app…

ANDREW GABRIEL SATIL ROSA

I'm Andrew — Creative Director and AI-powered designer specializing in brands that sell a lifestyle before they sell a product. My background is in growth marketing: I spent years at V4 Company, one of Latin America's largest performance agencies, where every creative had to justify its existence in results. That shaped how I think about design — strategy first, aesthetics second. Today I work with DTC and e-commerce brands worldwide, producing landing pages, brand identities, ad creatives, and AI-generated editorial content that converts. I don't just make things look good. I make them work. Portfolio: andrew-portfolio-en.vercel.app…

Available to hire

I’m Andrew — Creative Director and AI-powered designer specializing in brands that sell a lifestyle before they sell a product.

My background is in growth marketing: I spent years at V4 Company, one of Latin America’s largest performance agencies, where every creative had to justify its existence in results. That shaped how I think about design — strategy first, aesthetics second.

Today I work with DTC and e-commerce brands worldwide, producing landing pages, brand identities, ad creatives, and AI-generated editorial content that converts.

I don’t just make things look good. I make them work.

Portfolio: andrew-portfolio-en.vercel.app

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Language

Spanish; Castilian
Advanced
English
Advanced
Portuguese
Fluent

Work Experience

Graphic desginer and growth marketing at V4 company
April 29, 2025 - November 14, 2025
At V4 Company, I designed high-converting creatives for Meta and Google Ads, developed branding and rebranding projects, created landing pages and websites focused on user experience, and produced strategic social media content. I collaborated closely with marketing and traffic teams to align design with business goals and optimize performance.
Scouter Jr. at ACMODELS
January 20, 2022 - August 20, 2022
Inside sales of electronics and peripherals. Social Media and Video editing. Cash register and cash flow management. Freight quoting for other cities/states. Invoicing. Commercial support for representatives. Experience with AI tools for image/video editing and manipulation; knowledge of Social Media, Traffic Management, SEO, no-code Web Design, digital content creation, and online brand positioning.
Designer at V4 Company
January 1, 2025 - Present
Branding, benchmarking, social media, Meta/Google Ads, landing pages & websites, and rebranding.
Sales - Cute Case at Cute Case
August 20, 2022 - August 20, 2023
Inside sales of electronics and peripherals. Cash register and cash flow management. Freight quoting for other cities/states. Invoicing. Commercial support for representatives. Customer Service (SAC). Social Media and Video Maker.
Sales Assistant at Bell Valley
April 20, 2024 - November 20, 2024
Inside sales of electronics and peripherals. Cash register and cash flow management. Freight quoting for other cities/states. Invoicing. Commercial support for representatives. Customer Service (SAC). Social Media and Video Maker.
Scout Jr. at AMC Models
January 20, 2022 - August 20, 2022
Scout for AMC Models
Sales at Cute Case
August 20, 2022 - August 20, 2023
Inside sales of electronics and peripherals; social media and video creation; cash flow management; invoicing and customer service support.
Freelance Growth Designer at Mizz Dermocosmetics
February 1, 2026 - May 1, 2026
Designed and developed high-conversion landing pages and sales pages for dermocosmetics product lines. Produced AI-powered photo shoots for product and campaign imagery. Created and deployed email marketing campaigns focused on retention and upsell. Developed full sales funnel strategy from ad creative to checkout page.
Brand Strategist & Growth Designer at V4 Company
April 1, 2025 - December 1, 2025
Designed high-conversion landing pages and sales pages aligned with brand positioning and campaign goals. Created paid ad creatives (static and video) for Meta Ads and Google Ads focused on conversion rate. Led branding, rebranding, and brand creation projects including visual identity and strategic analysis. Produced UGC-style and AI-generated video content using HeyGen, Sora, and Higgsfield. Developed websites and e-commerce pages using Framer, Lovable, and WordPress (Elementor). Supported end-to-end digital product launches with creative strategy and execution.
Social Media & Brand Designer at Cute Case
August 1, 2022 - August 1, 2023
Managed social media channels and produced content across digital platforms. Created and edited video content for brand storytelling and audience engagement. Developed brand design assets and maintained visual identity consistency. Supported sales strategy with creative content that drove customer engagement.
Scouter Jr. at AMC Models
January 1, 2022 - August 1, 2022
Managed candidate databases and coordinated communication workflows. Coordinated events at hotel venues with cross-functional team collaboration. Handled administrative tasks including contracts, billing, and expense management.

Education

graphic designer at unievangelica
January 22, 2018 - December 7, 2018
Bachelor's Degree in Graphic Design at UniEvangélica
January 11, 2030 - January 1, 2018
Bachelor's Degree in Graphic Design at Universidade Evangélica
January 11, 2030 - January 1, 2018
Bachelor's Degree in Graphic Design at Uni Evangelica
January 1, 2018 - January 1, 2019
Bachelor's Degree in Graphic Design at UniEvangélica
January 1, 2018 - December 31, 2019

Qualifications

Advanced Computer Skills
January 11, 2030 - December 27, 2025
Microsoft Office Suite
January 11, 2030 - December 27, 2025
Computer Maintenance
January 11, 2030 - December 27, 2025
Graphic Design
January 11, 2030 - December 27, 2025
Image/Video Editing
January 11, 2030 - December 27, 2025
UI/UX Knowledge (Figma, WordPress)
January 11, 2030 - December 27, 2025

Industry Experience

Other, Software & Internet, Media & Entertainment, Education, Healthcare, Energy & Utilities, Telecommunications, Professional Services, Retail, Consumer Goods
    Noir & Ground — Specialty Coffee Brand & Digital Experience

    A fictional specialty coffee brand built as a full creative concept — from brand positioning to a complete digital experience.

    Noir & Ground is a Melbourne-based artisanal roastery built around one idea: coffee as ritual. The brand rejects the transactional nature of commercial coffee and positions each cup as a deliberate act of slowness. The landing page translates that philosophy into a dark, editorial web experience — featuring video extraction loops, a curated product catalog, atmosphere gallery, and a brand voice designed to attract the specialty coffee audience.

    Every section was crafted with intentional restraint: dark palette, precise typography, and copy that sells a feeling before it sells a product.

    Concept: Specialty coffee / dark editorial brand
    Positioning: Melbourne-based artisanal roastery
    Type: Personal / Concept project
    Live site: noir-and-ground.vercel.app
    Stack: HTML, CSS, JavaScript
    https://www.twine.net/signin

    Sakura Void — AI-Powered Brand Experience & Landing Page

    https://www.twine.net/signin

    A fully fictional energy drink brand built as a creative concept — designed to demonstrate what a premium digital brand experience looks like when art direction, copywriting, and web design work together.

    Sakura Void is the Black Edition drop from 25h: a Tokyo-inspired energy drink brand built around the Japanese concept of setsuna — the briefest unit of time. The landing page is a cinematic, scroll-driven experience with a 174-frame hero animation, parallax motion, live countdown timer, and a complete brand narrative woven through every section.

    Every element — from the void black color system to the Japanese typography and the product lore — was crafted to feel like a real premium launch, not a portfolio exercise.

    Concept: Dark luxury / Tokyo-inspired energy drink brand
    Type: Personal / Concept project
    Live site: sakura-void.vercel.app
    Stack: GSAP, Lenis, ScrollTrigger, HTML/CSS/JS

    AI UGC Lip Gloss — In-Car Beauty Review

    A concept UGC video ad featuring an AI-generated creator reviewing a lip gloss from her car — shot in that late-afternoon golden light that makes beauty content feel effortless and real.

    The setting gives the video an intimate, off-duty energy: the kind of content that performs because it doesn’t look like an ad. She speaks directly to her audience, making the product feel like a natural part of her routine.

    Concept: In-car beauty review / lifestyle UGC
    Format: Short-form vertical video (UGC style)
    Tools: ChatGPT Image Generation, Seedance
    Type: Personal / Concept project

    AI UGC Skincare - Morning Routine Video Ad

    A concept UGC video ad built around a morning skincare routine — designed to feel native, authentic, and scroll-stopping on Instagram and TikTok.

    The talent is fully AI-generated: a lifestyle creator speaking directly to her audience, walking through her routine in a clean, aesthetic format. The voiceover was crafted to feel casual and relatable — the kind of content that blends seamlessly into a feed while still driving intent.

    Concept: Morning routine / lifestyle UGC
    Format: Short-form vertical video (UGC style)
    Tools: ChatGPT Image Generation, Seedance
    Type: Personal / Concept project

    Chanel Le Lift + Sydney Sweeney — AI Editorial Campaign

    A dark luxury editorial created to explore the aesthetic territory of Chanel Le Lift — the brand’s premium skincare line.

    The concept draws from high-fashion editorial codes: deep shadows, sculptural lighting, and a cinematic color palette that communicates age-defying elegance without ever feeling clinical.

    Every image was produced using AI generation (NB Pro) combined with Photoshop retouching and compositing — resulting in 15+ editorial frames built to the standard of a luxury campaign shoot.

    Concept & direction: Dark luxury editorial
    Tools: NB Pro, Adobe Photoshop
    Type: Personal / Concept project

    Meta Ad Creatives — Static Ads for DTC & E-Commerce Brands

    I design high-converting static ad creatives for Meta Ads (Facebook & Instagram) — built to stop the scroll and drive clicks.

    Each creative is developed with a clear visual hierarchy, strong hooks, and a CTA that directs attention intentionally. I understand performance marketing from the inside — my background at V4 Company, one of Latin America’s largest growth marketing agencies, shaped how I think about design as a conversion tool, not just aesthetics.

    What’s included in this portfolio:

    • Static creatives for lifestyle, wellness, beauty, and DTC brands
    • Multiple formats: feed (1:1, 4:5), stories (9:16)
    • Hook-led layouts with copy integration
    • A/B friendly variations

    Tools: Figma, Adobe Photoshop, Illustrator

    Portfolio:
    More about me: andrew-portfolio-en.vercel.app