With over a decade of experience, I am an SEO Analyst at Indeed specializing in large-scale strategy and the evolving landscape of AI-driven discovery. I currently lead SEO initiatives across 60+ international domains, where my metadata testing programs have generated over 15 million incremental sessions and $5M+ in revenue. My current focus bridges the gap between traditional search and the new frontier of AI-powered discovery. I build scalable workflows to track and optimize performance across platforms like Google AI Overviews, ChatGPT, and Perplexity. By blending technical SEO with LLM-driven insights, I create practical, data-backed solutions that ensure content remains visible however users choose to search.

Andrew Vinas

With over a decade of experience, I am an SEO Analyst at Indeed specializing in large-scale strategy and the evolving landscape of AI-driven discovery. I currently lead SEO initiatives across 60+ international domains, where my metadata testing programs have generated over 15 million incremental sessions and $5M+ in revenue. My current focus bridges the gap between traditional search and the new frontier of AI-powered discovery. I build scalable workflows to track and optimize performance across platforms like Google AI Overviews, ChatGPT, and Perplexity. By blending technical SEO with LLM-driven insights, I create practical, data-backed solutions that ensure content remains visible however users choose to search.

Available to hire

With over a decade of experience, I am an SEO Analyst at Indeed specializing in large-scale strategy and the evolving landscape of AI-driven discovery. I currently lead SEO initiatives across 60+ international domains, where my metadata testing programs have generated over 15 million incremental sessions and $5M+ in revenue.

My current focus bridges the gap between traditional search and the new frontier of AI-powered discovery. I build scalable workflows to track and optimize performance across platforms like Google AI Overviews, ChatGPT, and Perplexity. By blending technical SEO with LLM-driven insights, I create practical, data-backed solutions that ensure content remains visible however users choose to search.

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Experience Level

Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

SEO Analyst at Indeed
January 12, 2020 - Present
Lead large-scale technical SEO experimentation and A/B testing across global Job SERPs, dynamically optimizing titles, meta descriptions, and H1s by query, location, and intent. Own Generative Engine Optimization (GEO) strategy and execution, ensuring content is crawlable, canonical, and eligible for LLM-powered discovery across AI Overviews, Gemini, ChatGPT, and emerging AI search surfaces.
SEO Specialist at T3 (now Material Plus)
July 2, 2018 - December 31, 2019
Drove full-funnel content and keyword strategies, conducting in-depth keyword research and partnering with Paid Search, Media, and cross-functional teams to align SEO with launch roadmaps, creative messaging, and integrated growth initiatives.
Search Strategist at OrganikSEO (now Digitopia)
March 6, 2017 - July 2, 2018
Managed and optimized daily search marketing and PPC campaigns across multiple industries, refining bids, targeting, and ad placements to maximize ROI and conversion performance.
SEO Account Manager at BrightHaus
December 7, 2015 - March 6, 2017
Designed and executed custom organic and local SEO campaigns for small brands and local businesses, improving search visibility, engagement, and customer acquisition through targeted on-page, off-page, and Google Business Profile optimization.

Education

Bachelor's degree in Journalism and Mass Communication at California State University, Long Beach
January 11, 2030 - February 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services