Digital marketing professional with 7 years of experience supporting global tech brands: Expedia, Gojek, Shopee, and Lazada. Led a high-impact brand campaign at Gojek that acquired 1.4M+ new active users in under three months. Specialises in growth-focused marketing strategy, brand development, and campaign execution for fast-moving, competitive markets.…

Andriana Rinaldi

Digital marketing professional with 7 years of experience supporting global tech brands: Expedia, Gojek, Shopee, and Lazada. Led a high-impact brand campaign at Gojek that acquired 1.4M+ new active users in under three months. Specialises in growth-focused marketing strategy, brand development, and campaign execution for fast-moving, competitive markets.…

Available to hire

Digital marketing professional with 7 years of experience supporting global tech brands: Expedia, Gojek, Shopee, and Lazada. Led a high-impact brand campaign at Gojek that acquired 1.4M+ new active users in under three months. Specialises in growth-focused marketing strategy, brand development, and campaign execution for fast-moving, competitive markets.

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Skills

Experience Level

Work Experience

Digital Marketing Intern at Technological University Dublin Foundation
April 1, 2025 - September 1, 2025
Supported digital marketing initiatives and UX-focused content strategies as an intern, contributing to multi-channel campaigns and brand activities during the TU Dublin Foundation program period.
Brand Marketing Manager at GoJek
May 1, 2022 - August 1, 2024
Led brand marketing efforts, driving 1.4+ million new active users in under three months through a unified brand campaign; built brand equity to Top of Mind in the ODS App category; delivered improvements in future consideration and affordability perceptions; collaborated with cross-functional teams and external partners to execute key brand initiatives.
Campaign Manager at Lazada
March 1, 2021 - August 1, 2021
Implemented and managed mega campaigns (e.g., Lazada’s 5.5 and 7.7 sales), developed merchandising and deals initiatives, optimized onsite UX to improve conversions, led cross-functional weekly alignment, and identified local market trends to tailor promotions; enhanced voucher and bonus mechanics to boost performance.
Senior Marketing Associate at ShopeePay (Shopee)
November 1, 2019 - December 1, 2020
Led merchant engagement and growth initiatives; managed onboarding and campaign promotions for 15,000+ merchants; created reports on SMB merchant performance and promotions; presented market insights to partners and supported partner trainings.
Market Associate at Expedia
November 1, 2016 - April 1, 2018
Exceeded quarterly KPI targets; leveraged Expedia’s analytics tools to tailor marketing strategies; conducted targeted outreach to hotel clients, generating qualified opportunities and supporting account growth; delivered market trend briefings and educated partners on Expedia products and EPC.

Education

Master of Science in Digital and Content Marketing at Technological University Dublin
September 1, 2024 - November 1, 2025
Master of Science in Strategic Marketing at Imperial College Business School, London
September 1, 2015 - November 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Travel & Hospitality, Retail, Professional Services, Media & Entertainment

Skills

Experience Level