I am a Product Designer and Team Leader with 18 years of experience in Digital Design for Enterprises, specializing in UI/UX design and art direction for luxury and fashion e-commerce brands. I lead a team dedicated to delivering high-quality visual and user interface outcomes, collaborating closely with product leaders, business teams, tech teams, and stakeholders. I am passionate about teamwork, creativity, and fighting mediocrity through innovative solutions. Aside from my professional career, I am a musician and drummer with extensive experience in live performances, music production, and audio engineering. I am continuously expanding my skills by pursuing a Master's Degree in Lighting Design for Events and Theatre, combining my design expertise with my passion for music and stage lighting. I enjoy living in Italy with my family and exploring green spaces by foot or motorbike.…

Andrea Rucci

I am a Product Designer and Team Leader with 18 years of experience in Digital Design for Enterprises, specializing in UI/UX design and art direction for luxury and fashion e-commerce brands. I lead a team dedicated to delivering high-quality visual and user interface outcomes, collaborating closely with product leaders, business teams, tech teams, and stakeholders. I am passionate about teamwork, creativity, and fighting mediocrity through innovative solutions. Aside from my professional career, I am a musician and drummer with extensive experience in live performances, music production, and audio engineering. I am continuously expanding my skills by pursuing a Master's Degree in Lighting Design for Events and Theatre, combining my design expertise with my passion for music and stage lighting. I enjoy living in Italy with my family and exploring green spaces by foot or motorbike.…

Available to hire

I am a Product Designer and Team Leader with 18 years of experience in Digital Design for Enterprises, specializing in UI/UX design and art direction for luxury and fashion e-commerce brands. I lead a team dedicated to delivering high-quality visual and user interface outcomes, collaborating closely with product leaders, business teams, tech teams, and stakeholders. I am passionate about teamwork, creativity, and fighting mediocrity through innovative solutions.

Aside from my professional career, I am a musician and drummer with extensive experience in live performances, music production, and audio engineering. I am continuously expanding my skills by pursuing a Master’s Degree in Lighting Design for Events and Theatre, combining my design expertise with my passion for music and stage lighting. I enjoy living in Italy with my family and exploring green spaces by foot or motorbike.

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Skills

Experience Level

Language

Italian
Fluent
English
Advanced

Work Experience

Product Designer Team Leader - UI/UX at Yoox Net-a-Porter Group
May 1, 2023 - Present
Managing a team of UI and UX designers dedicated to ecommerce products for luxury brands like Cartier, IWC, Panerai, Chloe, Stone Island, and Ferrari. Responsible for team growth, quality of visual and UI/UX deliverables, collaboration with product leaders and stakeholders, involvement in project estimation, R&D projects, design sprints, and team member performance reviews and hiring.
Lead Art Director - UI at Yoox Net-a-Porter Group
April 30, 2023 - August 29, 2025
Team leader responsible for UI design and art direction of online flagship stores for leading international fashion and luxury brands. Managed the Art-UI team development and hiring processes. Acted as coach and tutor for juniors and interns, interfacing with partners, maisons, and stakeholders including international entities.
Senior Art Director at Yoox S.p.A.
September 30, 2017 - August 29, 2025
Designer of ecommerce sites, special digital projects, and DEM campaigns for portfolio maisons including Roberto Cavalli, Lanvin, Stone Island, Alberta Ferretti, Just Cavalli, and Ferrari. Collaborated on photographic guidelines and managed junior team members and newsletter production.
Digital Art Director at ARC - Leo Burnett
January 31, 2010 - August 29, 2025
Responsible for graphic design of websites, digital marketing campaigns, DEM, CRM, Flash animation, and After Effects projects. Designed for clients such as Juventus FC, Fiat, Fiat Professional, and Abarth collaborating on interactive communication assets and video graphics for events.
Product Designer Team Leader - UI/UX at Yoox Net-a-Porter Group
May 1, 2023 - Present
Leading a team of UI and UX designers responsible for designing e-commerce products for leading luxury and hard luxury brands such as Cartier, IWC, Panerai, Chloe, Stone Island, and Ferrari. Managing team growth, collaboration with Product leaders, Business teams, Accounts, Tech teams, and Product Owners. Responsible for project estimation, roadmap definition, R&D, design sprints, and performance reviews, as well as selection processes for new hires.
Lead Art Director - UI at Yoox Net-a-Porter Group
April 30, 2023 - August 29, 2025
Team leader responsible for User Interface Design and Art Direction of online flagship stores of leading international fashion and luxury brands. Managed interactions with partners, maisons, and stakeholders including foreign entities. Owner of the Art-UI team development, hiring processes, coaching and tutoring of new and intern designers.
Senior Art Director at Yoox S.p.A.
September 30, 2017 - August 29, 2025
Designer of e-commerce sites and special digital projects for luxury fashion maisons such as Roberto Cavalli, Lanvin, Stone Island, Alberta Ferretti, Just Cavalli, and Ferrari. Delivered desktop and mobile ecommerce stores, digital campaigns, and newsletter production with responsibility for asset optimization and junior staff tutoring.
Digital Art Director at ARC - Leo Burnett
January 31, 2010 - August 29, 2025
Responsible for graphic design of websites, digital marketing campaigns, DEM, CRM, and multimedia content for clients including Juventus FC, Fiat Group, Abarth, Fiat Professional, and others. Produced interactive communication assets and video graphics for events and campaigns.
Product Designer Team Leader - UI/UX at Yoox Net-a-Porter Group
May 1, 2023 - Present
Managing a team of UI and UX designers responsible for designing e-commerce products for luxury and hard luxury brands including Cartier, IWC, Panerai, Chloe, Stone Island, and Ferrari. Accountable for team growth, quality of visual and UI/UX outputs, daily collaboration with cross-functional teams and stakeholders, project effort estimations, planning sprints, R&D projects, performance reviews, and the hiring process.
Lead Art Director - UI at Yoox Net-a-Porter Group
April 30, 2023 - August 29, 2025
Team leader responsible for User Interface design and Art Direction of online flagship stores of international fashion and luxury brands. Managing team towards partners and stakeholders, ownership of team development and hiring processes, and coaching and tutoring new entries and interns.
Senior Art Director at Yoox S.p.A.
September 30, 2017 - August 29, 2025
Designed e-commerce sites and digital projects for maisons such as Roberto Cavalli, Lanvin, Stone Island, Alberta Ferretti, Just Cavalli, and Ferrari. Created desktop and mobile e-commerce sites, managed photographic guidelines, tutored juniors, and was responsible for newsletters and asset optimization.
Digital Art Director at ARC - Leo Burnett
January 31, 2010 - August 29, 2025
Responsible for graphic design of websites, digital marketing campaigns, DEM, CRM, Flash animations, and After Effects for various clients including Juventus FC, Fiat, Abarth, and others. Produced interactive communication assets and video graphics for events and marketing.

Education

Master's Degree at Politecnico University of Milan
April 1, 2007 - April 1, 2007
Master in Lighting Design - Events and Theatre at Italian Design Institute - Milan
October 1, 2024 - November 30, 2024
High-school diploma at G. Bruno Scientific High School, Melzo, Milan
June 1, 2000 - June 1, 2000
Master's Degree in Communication Design at Politecnico University of Milan
April 1, 2007 - July 1, 2007
Master in Lighting Design - Events and Theatre at Italian Design Institute - Milan
October 1, 2024 - November 30, 2024
High-school diploma at G. Bruno Scientific High School, Melzo, Milan
June 1, 2000 - June 1, 2000
Master's Degree in Communication Design at Politecnico University of Milan
April 1, 2007 - July 1, 2007
Master in Lighting Design - Events and Theatre at Italian Design Institute - Milan
October 1, 2024 - November 30, 2024
High-school diploma at G. Bruno Scientific High School
January 1, 2000 - August 29, 2025

Qualifications

Adobe After effects
May 1, 2015 - June 17, 2015
After Effects CC Basic to Intermediate Course
Lighting Design Events and Theatre
October 24, 2024 - November 29, 2024

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Other

Skills

Experience Level