Hello Twine. I’m a growth-focused digital marketing specialist with 15+ years of experience helping B2B and B2C service and SaaS-adjacent businesses build demand and robust go-to-market engines. I thrive in pre-revenue and early-stage contexts where the goal is diagnosing what needs to be true before paid acquisition and scaling thoughtfully, rather than simply running campaigns for established brands. I’m genuinely interested in the diagnostic mindset and the discipline of building the infrastructure that converts interest into revenue.
I’ve spent 15 years in growth marketing and paid media; most of it in B2B and B2C service environments where lead quality mattered more than lead volume, and where marketing had to work in concert with a sales or commercial team rather than operating in isolation. I’ve managed LinkedIn Ads campaigns targeting professional audiences, built email nurture sequences and automation workflows in ActiveCampaign, Go High Level and Pipedrive, and run multi-channel acquisition funnels from first touch through to qualified conversation.
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