Andy Fox-Hulme
Hello Twine. I’m a growth-focused digital marketing specialist with 15+ years of experience helping B2B and B2C service and SaaS-adjacent businesses build demand and robust go-to-market engines.
About
Hello Twine. I’m a growth-focused digital marketing specialist with 15+ years of experience helping B2B and B2C service and SaaS-adjacent businesses build demand and robust go-to-market engines. I thrive in pre-revenue and early-stage contexts where the goal is diagnosing what needs to be true before paid acquisition and scaling thoughtfully, rather than simply running campaigns for established brands. I’m genuinely interested in the diagnostic mindset and the discipline of building the infrastructure that converts interest into revenue.
I’ve spent 15 years in growth marketing and paid media; most of it in B2B and B2C service environments where lead quality mattered more than lead volume, and where marketing had to work in concert with a sales or commercial team rather than operating in isolation. I’ve managed LinkedIn Ads campaigns targeting professional audiences, built email nurture sequences and automation workflows in ActiveCampaign, Go High Level and Pipedrive, and run multi-channel acquisition funnels from first touch through to qualified conversation.
- 15 years' experience
- Joined March 2026
Industry experience
- Software & Internet
- Professional Services
- Retail
- Media & Entertainment
- Other
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Work experience· 5 roles
Built and launched structured lead-generation funnels for B2B and service-based clients, managing audience targeting, campaign setup and end-to-end conversion tracking. Developed nurture sequences and automation workflows in Go High Level, Pipedrive/ActiveCampaign, and Zapier, guiding prospects from initial contact to qualified sales conversations. Reported funnel performance weekly, identified drop-off points, and recommended optimizations to improve lead quality and conversion rates. Collaborated with product, sales, and client stakeholders to align marketing initiatives with the commercial pipeline and revenue goals.
Managed multi-channel paid media and email campaigns for a portfolio of clients, overseeing acquisition funnel performance and client reporting. Collaborated with email and CRM teams to align paid acquisition with retention programs and lifecycle automation, improving customer lifetime value for ecommerce clients. Drove analytics-driven optimization across campaigns and contributed to strategy discussions with clients and internal teams.
Managed B2B and B2C lead-generation campaigns across Meta, Google and LinkedIn, consistently delivering 150%+ of KPI targets for qualified leads. Built CRM and automation workflows in ActiveCampaign and Pipedrive, ensuring clean lead data flow from campaigns to pipelines and accurate funnel attribution. Reported weekly to commercial leadership, connecting campaign metrics to pipeline contribution and revenue outcomes.
Education
Certifications and awards· 6
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