Hello Twine. I’m a growth-focused digital marketing specialist with 15+ years of experience helping B2B and B2C service and SaaS-adjacent businesses build demand and robust go-to-market engines. I thrive in pre-revenue and early-stage contexts where the goal is diagnosing what needs to be true before paid acquisition and scaling thoughtfully, rather than simply running campaigns for established brands. I’m genuinely interested in the diagnostic mindset and the discipline of building the infrastructure that converts interest into revenue. I’ve spent 15 years in growth marketing and paid media; most of it in B2B and B2C service environments where lead quality mattered more than lead volume, and where marketing had to work in concert with a sales or commercial team rather than operating in isolation. I’ve managed LinkedIn Ads campaigns targeting professional audiences, built email nurture sequences and automation workflows in ActiveCampaign, Go High Level and Pipedrive, and run multi-channel acquisition funnels from first touch through to qualified conversation.

Andy Fox-Hulme

Hello Twine. I’m a growth-focused digital marketing specialist with 15+ years of experience helping B2B and B2C service and SaaS-adjacent businesses build demand and robust go-to-market engines. I thrive in pre-revenue and early-stage contexts where the goal is diagnosing what needs to be true before paid acquisition and scaling thoughtfully, rather than simply running campaigns for established brands. I’m genuinely interested in the diagnostic mindset and the discipline of building the infrastructure that converts interest into revenue. I’ve spent 15 years in growth marketing and paid media; most of it in B2B and B2C service environments where lead quality mattered more than lead volume, and where marketing had to work in concert with a sales or commercial team rather than operating in isolation. I’ve managed LinkedIn Ads campaigns targeting professional audiences, built email nurture sequences and automation workflows in ActiveCampaign, Go High Level and Pipedrive, and run multi-channel acquisition funnels from first touch through to qualified conversation.

Available to hire

Hello Twine. I’m a growth-focused digital marketing specialist with 15+ years of experience helping B2B and B2C service and SaaS-adjacent businesses build demand and robust go-to-market engines. I thrive in pre-revenue and early-stage contexts where the goal is diagnosing what needs to be true before paid acquisition and scaling thoughtfully, rather than simply running campaigns for established brands. I’m genuinely interested in the diagnostic mindset and the discipline of building the infrastructure that converts interest into revenue.

I’ve spent 15 years in growth marketing and paid media; most of it in B2B and B2C service environments where lead quality mattered more than lead volume, and where marketing had to work in concert with a sales or commercial team rather than operating in isolation. I’ve managed LinkedIn Ads campaigns targeting professional audiences, built email nurture sequences and automation workflows in ActiveCampaign, Go High Level and Pipedrive, and run multi-channel acquisition funnels from first touch through to qualified conversation.

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Language

English
Fluent

Work Experience

Onboarding Specialist at Legacy Digital
September 1, 2025 - Present
Built and launched structured lead-generation funnels for B2B and service-based clients, managing audience targeting, campaign setup and end-to-end conversion tracking. Developed nurture sequences and automation workflows in Go High Level, Pipedrive/ActiveCampaign, and Zapier, guiding prospects from initial contact to qualified sales conversations. Reported funnel performance weekly, identified drop-off points, and recommended optimizations to improve lead quality and conversion rates. Collaborated with product, sales, and client stakeholders to align marketing initiatives with the commercial pipeline and revenue goals.
CEO / Growth Marketing Consultant at Brisbane Web Marketing - Remote
January 1, 2011 - Present
Founded and operated a growth marketing consultancy delivering multi-channel acquisition programs for B2B professional services, SaaS-adjacent businesses, eCommerce and service clients across Australia. Designed and executed go-to-market campaigns across LinkedIn Ads, Meta Ads, Google Ads and email, building lead funnels, nurture sequences and CRM-connected workflows to generate qualified pipeline. Built automation and CRM workflows in Go High Level, Pipedrive, ActiveCampaign and Zapier, including lead scoring, AI-assisted follow-up sequences, segmentation and pipeline tracking from first click to close. Developed the AdSpend Viability Score™, a diagnostic for ICP clarity, offer strength, funnel infrastructure and channel readiness before paid spend. Analyzed campaign performance using GA4, Looker Studio and platform-native tools, translating data into actionable recommendations for founders and product teams. Collaborated with product, sales and operations to align marketing with bu
Senior Paid Media Specialist at LION Digital - Klaviyo Authorized Partner
April 1, 2023 - August 1, 2024
Managed multi-channel paid media and email campaigns for a portfolio of clients, overseeing acquisition funnel performance and client reporting. Collaborated with email and CRM teams to align paid acquisition with retention programs and lifecycle automation, improving customer lifetime value for ecommerce clients. Drove analytics-driven optimization across campaigns and contributed to strategy discussions with clients and internal teams.
Digital Marketing Specialist at Build Today
December 1, 2019 - March 1, 2021
Managed B2B and B2C lead-generation campaigns across Meta, Google and LinkedIn, consistently delivering 150%+ of KPI targets for qualified leads. Built CRM and automation workflows in ActiveCampaign and Pipedrive, ensuring clean lead data flow from campaigns to pipelines and accurate funnel attribution. Reported weekly to commercial leadership, connecting campaign metrics to pipeline contribution and revenue outcomes.
Marketing Manager at Sunland Caravans - Caboolture
August 1, 2018 - December 1, 2019
Built the full digital marketing function from scratch, including paid acquisition, email marketing, retargeting, and lead capture infrastructure. Delivered measurable growth in qualified inquiry volume with clear attribution across channels. Presented growth metrics and strategic recommendations to founders and senior stakeholders under commercial pressure. Mentored junior team members in campaign execution, funnel analysis and performance reporting.

Education

Bachelor of Business Computing - IT, Programming & General Business at CPIT Christchurch
January 1, 1997 - January 1, 2000

Qualifications

Google Ads Certified - Search, Display, Video, Performance Max
January 11, 2030 - March 18, 2026
Meta Blueprint Certified
January 11, 2030 - March 18, 2026
LinkedIn Ads - Sponsored Content, Lead Gen Forms, Matched Audiences
January 11, 2030 - March 18, 2026
GA4
January 11, 2030 - March 18, 2026
Google Tag Manager
January 11, 2030 - March 18, 2026
Looker Studio
January 11, 2030 - March 18, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Other