I’m Andy, a senior multidisciplinary product designer with 20+ years of experience shaping digital products and design systems that help real people make better decisions. I’ve led design across consumer, e-commerce, and healthcare journeys—translating evidence, insight, and brand into clear interfaces, conversion-focused experiences, and native app features. Most recently, I’ve been working as a Senior Product Designer on consumer-facing healthcare experiences at Maven Clinic, and on growth and e-commerce workflows at ZOE. I’ve also built and improved subscription and account experiences at numan, rolled brand guidelines across multi-touchpoint platforms for F1 Arcade, and helped define customer-focused mobile UI at Sky. Outside of work, I run my own studio and spend time with my family, plus music and reading whenever I can.…

Andy Freelance

I’m Andy, a senior multidisciplinary product designer with 20+ years of experience shaping digital products and design systems that help real people make better decisions. I’ve led design across consumer, e-commerce, and healthcare journeys—translating evidence, insight, and brand into clear interfaces, conversion-focused experiences, and native app features. Most recently, I’ve been working as a Senior Product Designer on consumer-facing healthcare experiences at Maven Clinic, and on growth and e-commerce workflows at ZOE. I’ve also built and improved subscription and account experiences at numan, rolled brand guidelines across multi-touchpoint platforms for F1 Arcade, and helped define customer-focused mobile UI at Sky. Outside of work, I run my own studio and spend time with my family, plus music and reading whenever I can.…

Available to hire

I’m Andy, a senior multidisciplinary product designer with 20+ years of experience shaping digital products and design systems that help real people make better decisions. I’ve led design across consumer, e-commerce, and healthcare journeys—translating evidence, insight, and brand into clear interfaces, conversion-focused experiences, and native app features.

Most recently, I’ve been working as a Senior Product Designer on consumer-facing healthcare experiences at Maven Clinic, and on growth and e-commerce workflows at ZOE. I’ve also built and improved subscription and account experiences at numan, rolled brand guidelines across multi-touchpoint platforms for F1 Arcade, and helped define customer-focused mobile UI at Sky. Outside of work, I run my own studio and spend time with my family, plus music and reading whenever I can.

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Experience Level

Expert
Expert
Expert

Language

Work Experience

Senior Product Designer at Maven Clinic
January 1, 2026 - Present
Helping design a more consumer-focused women’s and family healthcare package across a web experience and native customer-facing app. Focus includes translating evidence-based support into timely, personalised journeys that help members navigate care from family planning through midlife while avoiding costly treatments and improving outcomes.
Senior Product Designer at ZOE
February 1, 2025 - January 1, 2026
Working in the Growth team on e-commerce design for the ZOE website, including product landing pages, user purchase journeys, and the member account area. Also supporting the next-gen customer-focused app experience and contributing across web and mobile touchpoints to improve conversion and usability.
Senior Product Designer at MoneySuperMarket (CreateFuture)
August 1, 2024 - October 1, 2024
Sub-contracted through CreateFuture to MoneySuperMarket/Money Group. Worked on product landing pages with an emphasis on increasing conversion, while implementing a digital brand refresh and aligning outputs within an evolving design system.
Senior Product Designer at numan
November 1, 2022 - May 1, 2024
Led product design work for the numan iOS app, specifically the weight loss category. Improved conversion across key product categories, enhanced the customer account area, and supported ongoing rebrand and evolution of the design system in Figma.
Senior Product Designer at F1 Arcade
April 1, 2022 - November 1, 2022
Rolled initial brand guidelines out across digital touchpoints for a state-of-the-art F1 racing simulation experience. Covered booking platform, website, event space touch screens, and game spectator screens to ensure cohesive brand and experience across contexts.
Lead UI Designer (Contract) at Sky.com
June 1, 2019 - March 1, 2021
Worked as Lead UI Designer in the Broadband and Mobile teams, helping shape Sky’s customer-focused mobile application. Focus included interface design decisions and contributions to product experience and UI consistency across mobile surfaces.
Creative Director at MadeByPi
January 1, 2013 - March 1, 2018
Oversaw creative output of a team of designers, creatives, and front-end developers, ensuring studio work met high standards. Acted in a hands-on capacity across design and delivery, supporting clients across financial, entertainment, and FMCG sectors, including First Direct, HSBC, BBC, Disney, McCain, and Britvic.
Lead Designer at MadeByPi
March 1, 2007 - January 1, 2013
Provided UX/UI design, art direction, and iOS/Android app design, as well as branding, print, and motion work. Contributed across a range of creative and product outputs supporting multi-platform delivery.

Education

BA (Hons) Graphic Arts & Design (1st class honours) at Cumbria College of Art and Design
January 1, 1994 - January 1, 1997

Qualifications

BA Hons Degree in Graphic Design
September 29, 1994 - May 28, 1998

Industry Experience

Gaming, Financial Services, Healthcare, Media & Entertainment, Retail, Software & Internet, Telecommunications, Consumer Goods, Education