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Strategic and commercially focused Digital, Ecommerce and Marketing leader working in fractional or interim capacities. I drive profitable growth across B2B and B2C, with strong experience in international expansion, P&L ownership, digital transformation and brand development. I operate confidently at board level while staying hands-on with delivery—owning strategy and execution, improving conversion and ROI through UX/CRO/SEO, evaluating martech and technology, and building/mentoring teams to make growth sustainable.…Strategic and commercially focused Digital, Ecommerce and Marketing leader working in fractional or interim capacities. I drive profitable growth across B2B and B2C, with strong experience in international expansion, P&L ownership, digital transformation and brand development. I operate confidently at board level while staying hands-on with delivery—owning strategy and execution, improving conversion and ROI through UX/CRO/SEO, evaluating martech and technology, and building/mentoring teams to make growth sustainable.

Andy Davies

Marketing Consultant, Digital Marketer, Conversion Rate Optimization Expert, +3

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Strategic and commercially focused Digital, Ecommerce and Marketing leader working in fractional or interim capacities. I drive profitable growth across B2B and B2C, with strong experience in international expansion, P&L ownership, digital transformation and brand development. I operate confidently at board level while staying hands-on with delivery—owning strategy and execution, improving conversion and ROI through UX/CRO/SEO, evaluating martech and technology, and building/mentoring teams to make growth sustainable.…Strategic and commercially focused Digital, Ecommerce and Marketing leader working in fractional or interim capacities. I drive profitable growth across B2B and B2C, with strong experience in international expansion, P&L ownership, digital transformation and brand development. I operate confidently at board level while staying hands-on with delivery—owning strategy and execution, improving conversion and ROI through UX/CRO/SEO, evaluating martech and technology, and building/mentoring teams to make growth sustainable.

Available to hire

Strategic and commercially focused Digital, Ecommerce and Marketing leader working in fractional or interim capacities. I drive profitable growth across B2B and B2C, with strong experience in international expansion, P&L ownership, digital transformation and brand development.

I operate confidently at board level while staying hands-on with delivery—owning strategy and execution, improving conversion and ROI through UX/CRO/SEO, evaluating martech and technology, and building/mentoring teams to make growth sustainable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Owner / Director – Marketing Consultant & Outsourced Marketing Director at Digitally Driven Consultancy Ltd

July 1, 2022 - Present

Operate as outsourced Marketing Director and marketing consultant, aligning digital/marketing strategy to commercial objectives. Drive website optimisation (UX, CRO, SEO) to improve conversion and ROI; advise on channel mix, campaign strategy and budget optimisation; and provide board-level direction while remaining operationally hands-on when required. Mentor leadership teams and develop in-house marketing capability for long-term self-sufficiency across multiple sectors and business sizes.

Marketing & Digital Director at Ickle Bubba Ltd

January 1, 2020 - July 31, 2022

Recruited to build and lead a new Marketing, Digital and Ecommerce function accountable for growth strategy and execution across multiple territories. Owned full P&L, revenue forecasting and cost planning; delivered a multi-year international growth plan; led website replatforming and an agile development roadmap. Built acquisition and retention strategy (SEO, PPC, affiliates, email, events) and implemented CRM strategy focused on behavioural marketing and LTV. Launched DTC and marketplace expansion including Amazon in Europe and Australia, and led brand development including PR, social, content and campaign strategy.

Head of Ecommerce at Weird Fish Clothing Ltd

May 1, 2012 - January 31, 2020

Owned ecommerce P&L across revenue, margin and costs; defined and delivered long-term ecommerce strategy. Built and developed a high-performing digital team and led acquisition, retention and CRM strategy. Managed marketplace visibility and expansion, and oversaw agencies, platforms and technology partners.

Ecommerce Commercial Trading Manager at Marks & Spencer plc (Per Una)

January 1, 2010 - May 31, 2012

Commercial trading role influencing online-exclusive product strategy and supporting ecommerce growth. Accountable for trading performance exceeding £200m annual turnover, including sales forecasting, stock balancing and promotional planning. Delivered regular board-level presentation and strategic reporting.

Trading Manager at Marks & Spencer plc (Per Una)

May 1, 2003 - December 31, 2009

Senior commercial/trading role supporting store and online performance. Contributed to online growth strategy, influenced product selection, and owned sales forecasting, stock balancing and promotional planning responsibilities at scale.