I am a highly motivated and dynamic creative designer with 15 years of experience across Travel Retail, Branding, Shop-in-Shop concept development and design, visual merchandising planning, brand activations, product launches, and roadshows. I have strong design intuition, extensive technical knowledge, and advanced proficiency in 3D design, CAD drafting, 2D graphic production, and seamless project execution. I lead creative projects from concept to completion, overseeing the entire workflow with precision.

Andy Litansen

I am a highly motivated and dynamic creative designer with 15 years of experience across Travel Retail, Branding, Shop-in-Shop concept development and design, visual merchandising planning, brand activations, product launches, and roadshows. I have strong design intuition, extensive technical knowledge, and advanced proficiency in 3D design, CAD drafting, 2D graphic production, and seamless project execution. I lead creative projects from concept to completion, overseeing the entire workflow with precision.

Available to hire

I am a highly motivated and dynamic creative designer with 15 years of experience across Travel Retail, Branding, Shop-in-Shop concept development and design, visual merchandising planning, brand activations, product launches, and roadshows.
I have strong design intuition, extensive technical knowledge, and advanced proficiency in 3D design, CAD drafting, 2D graphic production, and seamless project execution. I lead creative projects from concept to completion, overseeing the entire workflow with precision.

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Language

English
Fluent
Chinese
Intermediate

Work Experience

Senior Designer (Team Lead) at PD Design
May 1, 2008 - July 1, 2018
Global Travel retail design & production projects; lead a design sub design team, coaching & guiding junior designers; production guidelines; managing materials and drawing assets; produced 3D drawings and CAD technical drawings; briefed production teams on fixture design, material selection and production method.
Design Manager at Circle Square
July 1, 2018 - February 28, 2023
Designing and activating retail stores, primarily for the global travel retail environment; managing and guiding the design team; overseeing production detail drawings and liaising with external contractors for build-up work.
Global Retail Designer at Circle Square
March 1, 2023 - Present
In-store fixture development and permanent retail display design for D2C and B2B channels across US, APAC and Europe; project management for store design and production drawing; collaboration with internal and external stakeholders; 3D proposals and technical drawings; development of global toolkits; review of external drawings to ensure brand guideline alignment.
Retail Designer at Razer Inc.
March 1, 2022 - Present
Working closely with clients on creative proposals including 3D visuals, CAD technical drawings and FA for production.
Retail Designer at G-Plus Design
December 1, 2010 - February 28, 2015
Store in-store concept corners; Roadshows & Product launch setups; collaborated on creative proposals including 3D visuals and CAD technical drawings for production.
Key Account Project Manager at G-Plus Design
March 1, 2015 - July 31, 2020
Yearly global planning & nationwide rollout for store renovations, product launches, roadshows, VM execution & activation plans; lead design & client management teams to execute yearly projects; manage budgeting, tendering, cost vetting from vendors and contractor nomination.
Regional Project Designer (APAC) at Fossil Group Inc.
August 1, 2020 - February 28, 2022
Support Regional Design Team (APAC) to adapt Global brand guidelines to regional stores; prepare 3D artist impressions and CAD production drawings; coordinate with regional vendors in Japan & China on construction methods and material selection.
Retail Designer at Razer Inc.
March 1, 2022 - Present
Working closely with client to work on creative proposals including 3D visual, CAD technical drawing and FA for production.
Designer at PD design
May 1, 2008 - Present
Early design role focusing on concept development, 3D design, CAD production, and production briefings.
Retail Designer at Circle Square
March 1, 2023 - Present
Develop in-store fixtures and permanent retail display design for D2C, B2B channels across US, APAC, and Europe; project-managed store design; produced 3D proposals and production drawings; coordinated with marketing and regional teams.
Store Designer at G-Plus Design
December 1, 2010 - Present
Store in-store concept development; corner setup, roadshows, product launches; 3D visuals, CAD production drawings, and manufacturing support.

Education

Higher Diploma at Lasalle College of the Arts - Singapore
January 11, 2030 - April 20, 2026
Higher Diploma in Communication Design at Lasalle College of the Arts - Singapore
January 11, 2030 - April 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Professional Services, Real Estate & Construction