Hi, I’m Andy McElwaine, a seasoned Website Manager with extensive experience in digital content production, website optimization, and UX design across multiple industries. I’ve led global and regional teams to deliver high-impact online experiences, improve content workflows, and align digital platforms with business goals for better engagement and conversions. I’m proficient with major CMS platforms, SEO, Google Analytics, and UX principles, and I love turning data into actionable improvements. From branding refreshes to global CMS implementations and marketing automation integrations (Pardot/Salesforce), I’ve helped organizations scale their digital presence while training teams and collaborating with agencies to deliver quality work.…

Andy McElwaine

Hi, I’m Andy McElwaine, a seasoned Website Manager with extensive experience in digital content production, website optimization, and UX design across multiple industries. I’ve led global and regional teams to deliver high-impact online experiences, improve content workflows, and align digital platforms with business goals for better engagement and conversions. I’m proficient with major CMS platforms, SEO, Google Analytics, and UX principles, and I love turning data into actionable improvements. From branding refreshes to global CMS implementations and marketing automation integrations (Pardot/Salesforce), I’ve helped organizations scale their digital presence while training teams and collaborating with agencies to deliver quality work.…

Available to hire

Hi, I’m Andy McElwaine, a seasoned Website Manager with extensive experience in digital content production, website optimization, and UX design across multiple industries. I’ve led global and regional teams to deliver high-impact online experiences, improve content workflows, and align digital platforms with business goals for better engagement and conversions.

I’m proficient with major CMS platforms, SEO, Google Analytics, and UX principles, and I love turning data into actionable improvements. From branding refreshes to global CMS implementations and marketing automation integrations (Pardot/Salesforce), I’ve helped organizations scale their digital presence while training teams and collaborating with agencies to deliver quality work.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Global Website Manager at ERM – London
September 1, 2023 - Present
Leading digital projects and managing the website for the world's largest sustainability consultancy. Spearheaded a branding refresh across all digital assets, redesigned UX/content structure for core solutions, and delivered training, CMS/SEO initiatives, and global collaboration improvements. Integrated Salesforce Pardot with the website to streamline marketing automation and engagement tracking.
Sitecore Digital Product Manager at Croda – Goole, East Yorkshire
November 1, 2022 - May 1, 2023
Owned digital roadmap translating business needs into scalable features for international markets. Acted as liaison between business teams and development, conducted a comprehensive website audit, and led the development of a corporate blog and social media wall. Managed multi-language websites to ensure a unified user experience.
Digital Marketing Manager at CBRE – London
May 1, 2017 - November 1, 2022
Led digital initiatives across EMEA for the world's largest corporate real estate services firm. Managed multiple Sitecore builds in English and local languages, implemented SEO and content creation for new business streams, and delivered training for global teams. Oversaw digital campaigns and agency collaboration to align with regional and global strategies.
Online Manager at Cushman & Wakefield (formerly DTZ) – London
January 1, 2014 - May 1, 2017
Drove global website and digital transformation projects, including a global rebrand across more than 50 digital assets. Led major website builds for Investor, Residential and Events teams, designed a local SEO strategy to improve visibility, and managed LinkedIn/YouTube content delivery as primary brief-holder for agency video work.
Web Content Editor at Gabbitas Education Consultants – London
April 1, 2011 - January 1, 2014
Oversaw digital content and online presence, led the development of a new company website increasing traffic through SEO and UX improvements, and launched social media channels to grow engagement.
Marketing & Communications Project Manager at Kumon Educational
January 1, 2009 - December 31, 2011
Managed marketing and communications projects across regions, coordinating campaigns and collateral to support growth.
Broadcast Media Liaison Executive at Marketti ers4DC
January 1, 2008 - December 31, 2009
Coordinated broadcast media activities and liaisons to support campaigns and branding efforts.
Marketing Executive at Peltours
January 1, 2007 - December 31, 2008
Led marketing initiatives and product communications to optimize outreach and engagement.
Marketing & Product Executive / Account Manager at Apollo Travel
July 1, 2002 - Present
Managed marketing and product activities, supporting client accounts and product launches.
Sports Writer at TEAMtalk Media PLC
January 1, 2000 - December 31, 2002
Wrote and reported sports content, contributing to editorial outputs and storytelling.
Sports Reporter/Producer at Hallam FM
January 1, 1996 - December 31, 2001
Covered sports news and produced segments for radio broadcasting.

Education

Masters in Journalism at London Birkbeck
January 1, 2016 - March 11, 2026
PG Cert Journalism at London Birkbeck
January 1, 2014 - March 11, 2026
PG Cert Web Design at London Birkbeck
January 1, 2013 - March 11, 2026
NVQ Level 3 Business Administration at Apollo Travel
January 1, 2007 - March 11, 2026
BTEC National Diploma in Media Studies at Sheffield College
January 11, 2030 - March 11, 2026
Masters in Journalism at London Birkbeck
January 11, 2030 - January 1, 2016
PG Cert Journalism at London Birkbeck
January 11, 2030 - January 1, 2014
PG Cert Web Design at London Birkbeck
January 11, 2030 - January 1, 2013
NVQ Level 3 Business Administration at Apollo Travel
January 11, 2030 - January 1, 2007
BTEC National Diploma in Media Studies at Sheffield College
January 11, 2030 - March 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Education, Software & Internet

Skills

Experience Level