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I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes. Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.…I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes. Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.

Andy McFee

Creative Director, Product Designer, UI Designer, +3

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I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes. Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.…I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes. Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.

Available to hire

I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes.

Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Head of Experience Design at beqom

June 1, 2022 - November 27, 2025

Led UX strategy and design team delivering intuitive, coachable products for compensation and performance management; contributed to Beqom's SaaS transformation and growth.

Head of Product & Design at beqom

May 1, 2022 - May 1, 2022

Drove product development strategy and design integration, helping scale the company to +$300M valuation; built scalable design systems and fostered cross-functional collaboration.

UI Developer & Experience Design at Electronic Arts (EA)

September 1, 2017 - September 1, 2017

Developed an enterprise-wide design system for EA IT to enhance cross‑team efficiency and consistency across platforms.

Senior User Experience Designer at Nestlé (Consultant)

October 1, 2014 - October 1, 2014

Enhanced scientific workflows through UX design and data visualization improvements; established a scalable UX framework across teams.

UX Designer & Front-end Developer at SQLI

October 1, 2014 - October 1, 2014

End-to-end product development from user research through implementation; delivered user-centered, performant interfaces and engaging interactions.