The client will organise an invite-only event at a racing event in Austin (TX) and requested an impactful identity to promote the occasion. Given the short timeline and high expectations for the visuals, I used Midjourney (a powerful generative AI tool) to develop a set of images for this campaign.

The client’s brand guidelines are quite detailed, so it was essential to follow specifications such as typography, colour palette and brand textures. Whenever Midjourney deviated from these guidelines, I realigned them back in Photoshop. This was particularly important for the brand textures, which were often lost in Midjourney.

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A selection of work done for several top-tier clients. This collection includes ebooks, animated PPT presentations, ad-rolls, pitch decks, slideshares and more.

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Better Babies/Higher Humans is a ‘Parafictional’ narrative that combines visual language and digital interactivity to expose gene editing technology as a controversial tool for designing human beings in the near future. Which limits can be defined between curing hereditary diseases and enhancing traits that are subject to personal preferences?

The project is composed of:

• A body of academic research that poses current biotech communication practices against historic eugenics rhetoric.
• The creation of a fictional biotech corporation, HHGI (Higher Humans Genetics Institute), and a customer journey (see below).
• A desktop that allows the selection and customisation of a Better Baby, suggested using the user’s own genetic traits as input.​​​​​​

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Gravity is a SaaS company that offers tracking services for the supply chain industry. They were seeking a more cohesive visual identity, whilst improving conversion rates on its webpages and social media posts. I helped them define a fresh brand manual, and produced a series of digital assets, such as:

1. Social media
2. Webpages
3. Ebook and infographics
4. Motion graphics
5. Presentation templates

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Hong Kong FinTech Week is one of the city’s largest conferences for the finance and technology industries. I have been responsible for developing the visual identity for 2023’s event. Given the scale and scope of the work, I have also led the recruitment and onboarding process to expand the internal design team. Since hiring new designers, my role has expanded to project management and art direction.

Hong Kong’s iconic buildings represent the heart of FinTech in the city and reinforce the its position as a global financial hub. For high level promotional material, we selected photos of these buildings from unconventional angles. The arrow device extracted from the main logo serves as a sharp framing tool, adding depth and impact to the overall composition.

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The selection on this page includes a diverse range of animated hi-fidelity prototypes designed in Principle. Most of these were part of proposals for big tech clients such as IBM, Intel, HPE and Ingenico.
The report generator for Ingenico has been implemented and I worked with the development team in this project. The showcase video was recorded from the actual webpage.

1. Interface concept: Horizontal storytelling (IBM)
2. Content selection: Report generators (Ingenico, IBM)
3. Game concepts: Diagram builder (Intel)
4. Interface concept: Easy reader - desktop and mobile (Ingenico)
5. Interface concepts: Content selection (HPE)

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