With 17+ years of global experience, I’ve led digital transformation, customer-first strategies, and commercial innovation across luxury, FMCG, CPG, electronics, SaaS, and gaming sectors. I specialise in omnichannel marketing and DTC, B2C, and B2B models, driving data-driven strategies that deliver sustainable growth and ROI. Passionate about enhancing customer experience, I thrive on challenges—unlocking data, fostering high-performing teams, and scaling platforms to create lasting impact for brands like Jacobs Douwe Egberts, Europcar Group and Camelot UK Lotteries.…With 17+ years of global experience, I’ve led digital transformation, customer-first strategies, and commercial innovation across luxury, FMCG, CPG, electronics, SaaS, and gaming sectors. I specialise in omnichannel marketing and DTC, B2C, and B2B models, driving data-driven strategies that deliver sustainable growth and ROI. Passionate about enhancing customer experience, I thrive on challenges—unlocking data, fostering high-performing teams, and scaling platforms to create lasting impact for brands like Jacobs Douwe Egberts, Europcar Group and Camelot UK Lotteries.WWWW…