Available to hire
Hi, I’m Aneta Zacharz, a goal-oriented, seasoned executive with over 15 years of international marketing, PR, and communications experience. I’ve led multidisciplinary teams across EMEA, APAC, and the Americas, delivering data-driven marketing strategies that improve customer experience and drive growth through branding, digital marketing, and integrated communications.
I specialize in 360-degree campaigns, crisis management, employer branding, and strategic communications for technology, manufacturing, and financial services. I’m known for aligning marketing with business goals, managing budgets, and delivering measurable results such as increased digital reach and lead generation.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Polish
Fluent
English
Fluent
Work Experience
Head of Marketing Services, Global Marketing and Communication at AMMEGA Group
June 1, 2022 - PresentOversees marketing operations across EMEA, APAC, and Americas; leads a global team of 8 plus external partners; ensures marketing strategies align with business goals; drives multi-channel campaigns, marketing automation, and data-driven optimization; collaborates with CRM and sales to enhance lead generation and customer engagement; manages budget and brand consistency across touchpoints.
Head of Marketing, Content and Social Media Manager at HeadChannel
June 1, 2019 - May 31, 2022Developed external and internal marketing communications strategy, growth marketing, employer branding, and brand/content/product strategies. Led lead generation, marketing automation, CRM integration, and collaboration with sales across regions to support strategic solutions.
Marketing Communications Director, Interim Management at Eversis
February 1, 2018 - February 28, 2019Developed and implemented international marketing communications strategy for EU markets; managed reputation, events, press releases, social media, and conferences; oversaw branding and employer branding; contributed to Wizlink portfolio and crisis communications as needed.
Marketing Communications Director, Interim Management at IZOBLOK Group
January 1, 2016 - March 31, 2018Developed and implemented international communications strategy; monitored reputation in Poland/Germany; crisis management; rebranding and employer branding; led communications for complex international M&A activity including SPO at the Warsaw Stock Exchange.
Founder/Managing Director at Monteiro
January 1, 2009 - January 31, 2016Led end-to-end marketing communications across multiple sectors; managed company operations, crisis communications, branding/rebranding, digital marketing, PR/IR strategies, and business development; built and managed cross-functional teams across EU.
PR Manager at Secus Asset Management
December 1, 2007 - January 31, 2009Developed and executed PR strategy for Secus Group companies and a brokerage house; built brand positioning; managed media relations, crisis communications, and investor events; executed rebranding activities.
PR/Marketing Manager at Secus Asset Management
December 1, 2007 - January 1, 2009Developed and executed PR strategies for Secus Group entities and a brokerage house; built brand market positioning; managed media relations and investor communications; organized corporate events and investor briefings.
Academic Teacher at University of Silesia in Katowice
October 1, 1999 - August 31, 2006Instructor at the Institute of Culture and Literature of English-Speaking Countries; taught methodologies of literary research, British literature, translation, and interpretation.
Supervisory Board Member at OS3 Group
March 1, 2012 - November 1, 2012Advised on marketing communications strategy and governance; contributed to strategic decision-making for the organization.
Education
Diploma in Professional & Digital Marketing at Chartered Institute of Marketing (London)
January 1, 2024 - January 14, 2026Public Relations and Marketing Communications Management (Post diploma studies) at Warsaw School of Economics
October 1, 2008 - June 30, 2009Public Relations (Post diploma studies) at London School of Public Relations
January 1, 2008 - June 30, 2008Ph.D. in Humanities, Theory of Literature and Culture at University of Silesia in Katowice
October 1, 1999 - December 31, 2005MA in English Studies at University of Silesia in Katowice
October 1, 1994 - June 30, 1999PhD in Humanities, Literary Studies, Theory of Literature and Culture at University of Silesia in Katowice
October 1, 1999 - December 31, 2005M.A. in English Studies at University of Silesia in Katowice
October 1, 1994 - June 1, 1999Post Diploma Studies in Public Relations at London School of Public Relations
January 1, 2008 - June 1, 2008Post Diploma Studies in Public Relations & Marketing Communications Management at Warsaw School of Economics
October 1, 2008 - June 1, 2009Diploma in Professional & Digital Marketing at Chartered Institute of Marketing (in progress)
January 1, 2024 - January 14, 2026Public Relations and Marketing Communications Management (Post diploma studies) at Warsaw School of Economics
October 1, 2008 - June 1, 2009Public Relations (Post diploma studies) at London School of Public Relations
January 1, 2008 - June 1, 2008Ph.D. in Humanities, Theory of Literature and Culture at University of Silesia in Katowice
October 1, 1999 - December 31, 2005M.A. in English Studies at University of Silesia in Katowice
October 1, 1994 - June 1, 1999Qualifications
Diploma in Professional & Digital Marketing
January 1, 2024 - January 14, 2026Diploma in Professional & Digital Marketing
January 1, 2024 - January 14, 2026Diploma in Professional & Digital Marketing
January 1, 2024 - January 14, 2026Industry Experience
Manufacturing, Software & Internet, Financial Services, Professional Services, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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