I don't sell products. I design states of being. For seven years I've been building brands the way most people build cathedrals — slowly, layer by layer, with attention to what people feel before what they think. I founded AH Brandhouse to formalise this approach: a brand house that treats perception as architecture and emotion as infrastructure.\n\nMy work sits at the intersection of neuroscience, sensory design, business strategy and visual storytelling. I've built two product brands (Miaamor and Maison Aurelia), generated millions of organic views, and brought my work to some of the largest cultural stages in Hungary — Sziget Festival, the St. Stephen's Basilica Christmas Market, Mondocon, Sopron Fest. What I do best: I look at a brand and immediately see the system underneath. Where it leaks. What it could become. What it's afraid to claim. Then I help it claim it. I take invisible human states — desire, memory, longing, identity — and turn them into visible, sellable, repeatable systems.…

Anett Horvath

I don't sell products. I design states of being. For seven years I've been building brands the way most people build cathedrals — slowly, layer by layer, with attention to what people feel before what they think. I founded AH Brandhouse to formalise this approach: a brand house that treats perception as architecture and emotion as infrastructure.\n\nMy work sits at the intersection of neuroscience, sensory design, business strategy and visual storytelling. I've built two product brands (Miaamor and Maison Aurelia), generated millions of organic views, and brought my work to some of the largest cultural stages in Hungary — Sziget Festival, the St. Stephen's Basilica Christmas Market, Mondocon, Sopron Fest. What I do best: I look at a brand and immediately see the system underneath. Where it leaks. What it could become. What it's afraid to claim. Then I help it claim it. I take invisible human states — desire, memory, longing, identity — and turn them into visible, sellable, repeatable systems.…

Available to hire

I don’t sell products. I design states of being. For seven years I’ve been building brands the way most people build cathedrals — slowly, layer by layer, with attention to what people feel before what they think. I founded AH Brandhouse to formalise this approach: a brand house that treats perception as architecture and emotion as infrastructure.\n\nMy work sits at the intersection of neuroscience, sensory design, business strategy and visual storytelling. I’ve built two product brands (Miaamor and Maison Aurelia), generated millions of organic views, and brought my work to some of the largest cultural stages in Hungary — Sziget Festival, the St. Stephen’s Basilica Christmas Market, Mondocon, Sopron Fest. What I do best: I look at a brand and immediately see the system underneath. Where it leaks. What it could become. What it’s afraid to claim. Then I help it claim it. I take invisible human states — desire, memory, longing, identity — and turn them into visible, sellable, repeatable systems.

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Language

Hungarian
Fluent
English
Advanced

Work Experience

Founder at Miaamor and AH Brandhouse
January 1, 2022 - Present
AH Brandhouse is not a traditional brand company. It is a system designed to build perception, behavior, and emotional connection at scale. We create sensory-driven business ecosystems where brand, psychology, neuroscience, and technology operate as one integrated structure. At the core of our work is a simple principle: people do not make decisions based on logic first, but on perception, emotion, and internal state. This is why our systems are built differently. We design brands and products that don’t just exist in the market, but actively shape how they are experienced. Through olfactory triggers, behavioral frameworks, and conversion architectures, we create environments that influence attention, memory, and decision-making. Our approach combines: behavioral psychology and decision science olfactory neuroscience and sensory encoding system design and automation brand architecture and positioning conversion-focused digital infrastructures We don’t separate marketing, product, and experience. We build them as one system. Within AH Brandhouse, each brand operates as a distinct layer of this ecosystem: Miaamor Candle A sensory and emotional trigger system built around ritual, memory, and manifestation. Products are designed to create repeatable emotional states through scent, symbolism, and experience. Maison Aurelia A higher-level scent object platform focused on perception, identity, and long-term emotional imprinting. Not products to be used, but atmospheres to be lived with. Our work extends beyond brand building. We provide executive-level diagnostics and consulting, helping founders and companies identify: structural bottlenecks misaligned systems decision-making limitations hidden growth constraints and redesign them into scalable, high-performance systems. Everything we build is designed with intent: to move people, influence behavior, and create measurable growth. We don’t build products. We build systems that people feel, remember, and return to.

Education

Károli Gáspár University at Marketing/Marketing Management, General
September 1, 2018 - June 15, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    paper AH Brandhouse — Sensory-Driven Business Systems & Brand Ecosystems

    AH Brandhouse is a system design and brand architecture studio focused on building scalable, revenue-generating ecosystems.

    The work operates at the intersection of psychology, neuroscience, brand, and technology creating structures where perception, behavior, and business performance are intentionally aligned.

    Instead of building standalone products or campaigns, AH Brandhouse develops complete systems:
    applications, automated workflows, sensory-driven products, and conversion-focused infrastructures that turn attention into measurable growth.

    A core layer of the approach is rooted in behavioral psychology and olfactory neuroscience. By understanding how people perceive, decide, and emotionally respond, each system is designed to influence real human action not just engagement.

    Within the ecosystem:

    Miaamor Candle functions as an emotional and sensory trigger system built on ritual, memory, and manifestation translating scent and symbolism into repeatable internal states.

    Maison Aurelia represents a higher-level scent object platform focused on identity, perception, and long-term emotional imprinting not products to be used, but atmospheres to be lived with.

    Beyond brand creation, AH Brandhouse provides executive diagnostics and consulting identifying structural bottlenecks, decision-making limitations, and system misalignments that restrict scalability and growth.

    Every project is built with a clear objective:
    to create leverage, influence behavior, and generate long-term, measurable results.

    This is not traditional branding.
    This is system-level design for perception, behavior, and growth.