I’m a social media and branding specialist with a background that ranges from global agencies to working 1-on-1 with businesses. Lately, I’ve been deep in the hospitality world with my biggest client, which has been a great masterclass in what makes a beverage or food brand ‘click’ online. I speak four languages and have run campaigns in 14 countries, but my favorite part of the job is still the creative side, building a visual identity that actually grows an organic following (like the 78% growth I hit for a previous partner in just six months).
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Caproot is a sustainable modular homes brand rooted in nature and designed for modern living.
For Caproot, I created a brand identity grounded in nature and sustainability.
Inspired by organic growth and raw materials, the logo pairs a rooted, natural symbol with elegant typography to balance environmental values with contemporary modular design.
Branna Psychology is a practice for young people that’s built to feel more like a warm, welcoming, and comfortable space where children can feel safe to open up.
For the logo design, I chose a fresh, playful, and subtle direction to connect the brand to the mind without it feeling clinical.I played with the "N"s in the name to gently suggest the grooves and ridges of the brain, creating a soft visual link to psychology that feels simple and friendly.
I developed a tailored social media strategy for Compusoft focused on providing value to their audience while positioning them as a trusted industry leader. This included defining clear content pillars, planning consistent monthly content, and using a variety of content formats to work with the algorithm and keep their community engaged. I also rebranded their social media & content with their new colour palette.
Olé Olé approached me in 2024 for full support with their social media. Their goal was to grow engagement and create content that reflected their lively, warm brand personality while staying aligned with current social media trends.
Objective: I worked to build a solid social media presence with a more active and engaged community, and redesigned their feed and style to better match their branding and personality.
This resulted in: +307.1% Instagram followers, +97.9% Instagram engagement and + 51.5% Facebook engagement.
Clos is a shoe shop in Spain that offers high-quality shoes and bags.
The owner wanted a rebrand with a logo that felt unique and memorable, something versatile that could represent both the craftsmanship of their products and the elegance of the brand.
Clos stands for quality, timeless style, and authenticity.
The brand values reflect not only the materials and design of the products but also the customer experience: personal, refined, and built on trust.
Olé Olé branding needed a refresh to feel more modern and balanced. Their previous logo design had too many elements competing for attention. The use of gradients and different styles were giving scalability and adaptability issues.
The refresh was highly successful in creating a logo that is both modern and functional for a family-owned, authentic Spanish restaurant in Lincoln. It maintains the celebratory spirit and recognition of the original while resolving all the practical issues related to printing, scalability, and visual clutter, resulting in the clean, vibrant, and adaptable logo of the simple sun design.
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