With over 17 years of hands-on experience in digital marketing and e-commerce, I've built and grown online presences for some of New Zealand's most loved apparel brands — including Swanndri, Moke Apparel, and New Zealand Natural Clothing. My work spans the full digital mix: e-commerce platform management (Shopify, Magento, BigCommerce), SEO/SEM, email marketing and automation, social media strategy, content creation, UX optimisation, and data-led performance reporting. I thrive in roles where strategy meets execution — I'm just as comfortable in the weeds of a product catalogue as I am presenting monthly analytics to a CEO. I'm currently completing a Level 6 Diploma in Digital Marketing and AI at NZIE (graduating December 2026), where I'm building capability in AI-powered marketing, automation workflows, campaign strategy, and data analytics — skills I'm already applying in practice. I'm based in Dunedin and available for contract and part-time engagements - both in person and remotely. I am particularly interested to work with businesses who want a senior digital marketing operator who can hit the ground running — no handholding required.

Angela Lee

With over 17 years of hands-on experience in digital marketing and e-commerce, I've built and grown online presences for some of New Zealand's most loved apparel brands — including Swanndri, Moke Apparel, and New Zealand Natural Clothing. My work spans the full digital mix: e-commerce platform management (Shopify, Magento, BigCommerce), SEO/SEM, email marketing and automation, social media strategy, content creation, UX optimisation, and data-led performance reporting. I thrive in roles where strategy meets execution — I'm just as comfortable in the weeds of a product catalogue as I am presenting monthly analytics to a CEO. I'm currently completing a Level 6 Diploma in Digital Marketing and AI at NZIE (graduating December 2026), where I'm building capability in AI-powered marketing, automation workflows, campaign strategy, and data analytics — skills I'm already applying in practice. I'm based in Dunedin and available for contract and part-time engagements - both in person and remotely. I am particularly interested to work with businesses who want a senior digital marketing operator who can hit the ground running — no handholding required.

Available to hire

With over 17 years of hands-on experience in digital marketing and e-commerce, I’ve built and grown online presences for some of New Zealand’s most loved apparel brands — including Swanndri, Moke Apparel, and New Zealand Natural Clothing.
My work spans the full digital mix: e-commerce platform management (Shopify, Magento, BigCommerce), SEO/SEM, email marketing and automation, social media strategy, content creation, UX optimisation, and data-led performance reporting. I thrive in roles where strategy meets execution — I’m just as comfortable in the weeds of a product catalogue as I am presenting monthly analytics to a CEO.
I’m currently completing a Level 6 Diploma in Digital Marketing and AI at NZIE (graduating December 2026), where I’m building capability in AI-powered marketing, automation workflows, campaign strategy, and data analytics — skills I’m already applying in practice.
I’m based in Dunedin and available for contract and part-time engagements - both in person and remotely. I am particularly interested to work with businesses who want a senior digital marketing operator who can hit the ground running — no handholding required.

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Language

English
Fluent

Work Experience

Ecommerce Manager at Moke Apparel
May 3, 2023 - October 6, 2025
Ecommerce and Social Media Manager at Swanndri New Zealand
March 19, 2007 - February 1, 2020

Education

Diploma in Digital Media at Yoobee Creative Innovation
February 18, 2022 - December 6, 2022
Diploma in Digital Design at Yoobee Creative Innovation
February 18, 2023 - December 6, 2023
NZ Diploma in Digital Marketing Level 6 at Yobee College of Creative Innovation
January 11, 2030 - April 30, 2026
New Zealand Diploma in Digital Marketing & AI, Level 6 at NZIE
January 11, 2030 - May 1, 2026
New Zealand Diploma in Digital Marketing, Level 5 at YooBee College of Creative Innovation
January 11, 2030 - April 30, 2026
New Zealand Certificate in Creative Media, Level 4 at YooBee College of Creative Innovation
January 11, 2030 - April 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Wholesale & Distribution, Software & Internet, Media & Entertainment, Education, Professional Services, Other