Angela Lee

With over 17 years of hands-on experience in digital marketing and e-commerce, I’ve built and grown online presences for some of New Zealand’s most loved apparel brands — including Swanndri, Moke Apparel, and New Zealand Natural Clothing.
My work spans the full digital mix: e-commerce platform management (Shopify, Magento, BigCommerce), SEO/SEM, email marketing and automation, social media strategy, content creation, UX optimisation, and data-led performance reporting. I thrive in roles where strategy meets execution — I’m just as comfortable in the weeds of a product catalogue as I am presenting monthly analytics to a CEO.
I’m currently completing a Level 6 Diploma in Digital Marketing and AI at NZIE (graduating December 2026), where I’m building capability in AI-powered marketing, automation workflows, campaign strategy, and data analytics — skills I’m already applying in practice.
I’m based in Dunedin and available for contract and part-time engagements - both in person and remotely. I am particularly interested to work with businesses who want a senior digital marketing operator who can hit the ground running — no handholding required.