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I’m Angela Laroza, a strategic communications and analytics professional who combines data-driven insights with compelling storytelling to drive brand growth. I’ve spent 7+ years partnering with leading Philippine and international brands to strengthen market position, boost engagement, and safeguard reputation across digital, social, and traditional channels. I thrive at the intersection of creativity and analytics, turning complex data into clear, actionable strategies that move the needle for campaigns and business results. Throughout my career, I’ve led social listening, analytics, and crisis monitoring initiatives, translating insights into holistic communications plans and measurable ROI. I’m passionate about building strong brand narratives, collaborating across planning, accounts, and creative teams, and delivering impact-driven work that resonates with audiences and stands up to brand standards.…I’m Angela Laroza, a strategic communications and analytics professional who combines data-driven insights with compelling storytelling to drive brand growth. I’ve spent 7+ years partnering with leading Philippine and international brands to strengthen market position, boost engagement, and safeguard reputation across digital, social, and traditional channels. I thrive at the intersection of creativity and analytics, turning complex data into clear, actionable strategies that move the needle for campaigns and business results. Throughout my career, I’ve led social listening, analytics, and crisis monitoring initiatives, translating insights into holistic communications plans and measurable ROI. I’m passionate about building strong brand narratives, collaborating across planning, accounts, and creative teams, and delivering impact-driven work that resonates with audiences and stands up to brand standards.

Angela Laroza

Art Director, Graphic Designer, Project Manager, +7

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I’m Angela Laroza, a strategic communications and analytics professional who combines data-driven insights with compelling storytelling to drive brand growth. I’ve spent 7+ years partnering with leading Philippine and international brands to strengthen market position, boost engagement, and safeguard reputation across digital, social, and traditional channels. I thrive at the intersection of creativity and analytics, turning complex data into clear, actionable strategies that move the needle for campaigns and business results. Throughout my career, I’ve led social listening, analytics, and crisis monitoring initiatives, translating insights into holistic communications plans and measurable ROI. I’m passionate about building strong brand narratives, collaborating across planning, accounts, and creative teams, and delivering impact-driven work that resonates with audiences and stands up to brand standards.…I’m Angela Laroza, a strategic communications and analytics professional who combines data-driven insights with compelling storytelling to drive brand growth. I’ve spent 7+ years partnering with leading Philippine and international brands to strengthen market position, boost engagement, and safeguard reputation across digital, social, and traditional channels. I thrive at the intersection of creativity and analytics, turning complex data into clear, actionable strategies that move the needle for campaigns and business results. Throughout my career, I’ve led social listening, analytics, and crisis monitoring initiatives, translating insights into holistic communications plans and measurable ROI. I’m passionate about building strong brand narratives, collaborating across planning, accounts, and creative teams, and delivering impact-driven work that resonates with audiences and stands up to brand standards.

Available to hire

I’m Angela Laroza, a strategic communications and analytics professional who combines data-driven insights with compelling storytelling to drive brand growth. I’ve spent 7+ years partnering with leading Philippine and international brands to strengthen market position, boost engagement, and safeguard reputation across digital, social, and traditional channels. I thrive at the intersection of creativity and analytics, turning complex data into clear, actionable strategies that move the needle for campaigns and business results.

Throughout my career, I’ve led social listening, analytics, and crisis monitoring initiatives, translating insights into holistic communications plans and measurable ROI. I’m passionate about building strong brand narratives, collaborating across planning, accounts, and creative teams, and delivering impact-driven work that resonates with audiences and stands up to brand standards.

Skills

Branding

Adobe Illustrator

Adobe Photoshop

Advertising Illustration

Adobe After Effects

Experience Level

Branding

Expert

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Advertising Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Data & Intelligence Manager at DDB Philippines (Agile Intelligence)

November 30, 2024 - September 3, 2025

Directed social listening and analytics for national and global brands to help marketing teams refine communications and improve ROI. Delivered actionable insights influencing product launches and market share growth. Developed real-time crisis monitoring frameworks to reduce reputational risk during high-profile brand incidents. Translated analytics into strategies that boosted digital engagement for campaigns. Collaborated with strategic planning, accounts, and creative teams to ensure alignment with brand positioning and business goals.

Data & Intelligence Associate at DDB Philippines (Agile Intelligence)

May 1, 2022 - September 3, 2025

Analyzed campaign KPIs, audience behavior, and competitor activities to enhance targeting precision for client brands. Generated insights that uncovered new business opportunities. Streamlined reporting workflows, which reduced delivery times and improved clarity and actionability.

Junior Art Director at DDB Philippines

January 1, 2021 - September 3, 2025

Interpreted creative briefs and developed integrated campaign concepts in collaboration with copywriters and strategists, ensuring alignment with client objectives. Co-led 360° campaigns across digital, OOH, print, and TV for top Philippine and international brands, increasing brand recall. Presented ideas to teams and clients, strengthening buy-in through engaging storytelling and visuals. Partnered with producers, designers, and account teams to deliver award-nominated campaigns recognized for creativity and cultural relevance. Applied pop culture and consumer insights to ensure campaign relevance and emotional resonance.

Multimedia Artist at DDB Philippines

April 1, 2019 - September 3, 2025

Designed and produced digital-first content such as videos, animations, and graphics to amplify campaign reach and achieve engagement growth on social platforms. Collaborated with creative teams to translate big ideas into cohesive, visually compelling brand executions. Delivered high-quality assets across multiple media formats while maintaining consistency and design excellence.

Multimedia Artist — Corporate Communications at DDB Philippines

October 1, 2018 - September 3, 2025

Created internal campaigns and multimedia content to reinforce brand identity and improve employee engagement. Supported executive and corporate communications initiatives with visually engaging storytelling across presentations and internal platforms.

Data & Intelligence Manager at DDB Philippines (Agile Intelligence)

November 1, 2024 - October 20, 2025

Directed social listening and analytics for national and global brands, enabling marketing teams to refine communications and improve ROI. Delivered actionable insights that influenced successful product launches and expanded market share. Developed real-time crisis monitoring frameworks that reduced reputational risk during high-profile incidents. Translated analytics into strategies that boosted digital engagement across campaigns. Partnered with strategic planning, accounts and creative teams to align communications with broader brand positioning and business goals.

Data & Intelligence Associate at DDB Philippines (Agile Intelligence)

May 1, 2022 - October 20, 2025

Analyzed campaign KPIs, audience behavior and competitor activity for client brands, enhancing targeting precision. Generated insights that uncovered new business opportunities for clients. Streamlined reporting workflows, reducing delivery time while improving clarity and actionability.

Junior Art Director at DDB Philippines

January 1, 2021 - October 20, 2025

Co-led 360° integrated marketing campaigns (digital, social, OOH, TV, print) that increased brand recall and memorability. Collaborated with strategy and creative teams to deliver award-nominated campaigns, boosting brand visibility. Secured repeat business by aligning campaign execution with client brand strategy.

Multimedia Artist at DDB Philippines

April 1, 2019 - October 20, 2025

Produced multimedia assets that drove engagement growth across client platforms. Designed interactive content that increased campaign participation.

Multimedia Artist — Corporate Communications at DDB Philippines

October 1, 2018 - October 20, 2025

Created internal campaigns that improved employee engagement. Supported employer branding initiatives that positioned DDB Group Philippines as an industry thought leader.