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I'm Angela Neeley Rosado, a versatile UX designer, information architect, and consultant with 10+ years delivering high-impact digital solutions for enterprise, startup, and agency clients. I specialize in UX strategy, AI-driven design, user research, journey mapping, prototyping, and service design, with deep expertise in information architecture, taxonomy development, and responsive design. I also bring front-end development skills (HTML, CSS, JavaScript, Java) to ensure smooth handoffs and execution, and I’ve built scalable design systems and component libraries that boost consistency and development efficiency across large teams. I've collaborated with global brands like Coca-Cola, Toyota, Lowe’s, and Pepsi to improve usability, engagement, and conversion through data-driven design.…I'm Angela Neeley Rosado, a versatile UX designer, information architect, and consultant with 10+ years delivering high-impact digital solutions for enterprise, startup, and agency clients. I specialize in UX strategy, AI-driven design, user research, journey mapping, prototyping, and service design, with deep expertise in information architecture, taxonomy development, and responsive design. I also bring front-end development skills (HTML, CSS, JavaScript, Java) to ensure smooth handoffs and execution, and I’ve built scalable design systems and component libraries that boost consistency and development efficiency across large teams. I've collaborated with global brands like Coca-Cola, Toyota, Lowe’s, and Pepsi to improve usability, engagement, and conversion through data-driven design.

Angela Neeley Rosado

UX Designer, Product Designer, Web Designer, +2

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I'm Angela Neeley Rosado, a versatile UX designer, information architect, and consultant with 10+ years delivering high-impact digital solutions for enterprise, startup, and agency clients. I specialize in UX strategy, AI-driven design, user research, journey mapping, prototyping, and service design, with deep expertise in information architecture, taxonomy development, and responsive design. I also bring front-end development skills (HTML, CSS, JavaScript, Java) to ensure smooth handoffs and execution, and I’ve built scalable design systems and component libraries that boost consistency and development efficiency across large teams. I've collaborated with global brands like Coca-Cola, Toyota, Lowe’s, and Pepsi to improve usability, engagement, and conversion through data-driven design.…I'm Angela Neeley Rosado, a versatile UX designer, information architect, and consultant with 10+ years delivering high-impact digital solutions for enterprise, startup, and agency clients. I specialize in UX strategy, AI-driven design, user research, journey mapping, prototyping, and service design, with deep expertise in information architecture, taxonomy development, and responsive design. I also bring front-end development skills (HTML, CSS, JavaScript, Java) to ensure smooth handoffs and execution, and I’ve built scalable design systems and component libraries that boost consistency and development efficiency across large teams. I've collaborated with global brands like Coca-Cola, Toyota, Lowe’s, and Pepsi to improve usability, engagement, and conversion through data-driven design.

Available to hire

I’m Angela Neeley Rosado, a versatile UX designer, information architect, and consultant with 10+ years delivering high-impact digital solutions for enterprise, startup, and agency clients. I specialize in UX strategy, AI-driven design, user research, journey mapping, prototyping, and service design, with deep expertise in information architecture, taxonomy development, and responsive design.

I also bring front-end development skills (HTML, CSS, JavaScript, Java) to ensure smooth handoffs and execution, and I’ve built scalable design systems and component libraries that boost consistency and development efficiency across large teams. I’ve collaborated with global brands like Coca-Cola, Toyota, Lowe’s, and Pepsi to improve usability, engagement, and conversion through data-driven design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Owner at Rosa Digital Design and Consulting, LLC

June 1, 2025 - Present

Providing UX consultative and graphic design services for small business. Founded two creative ventures: Jeté, an inclusive dance apparel brand, and an Amazon KDP publishing portfolio generating consistent online revenue. Designed and launched jeteshop.com, improving mobile UX/UI and e-commerce conversion rates by an estimated 35–40% through continuous testing and optimization. Produced 100+ original dance-inspired product designs and published 14 KDP titles (coloring books, journals, word search books), resulting in steady month-over-month sales growth.

Sr. UX Designer at The Home Depot

February 1, 2020 - May 31, 2025

Redesigned enterprise discount-pricing system, consolidating multiple disjointed tools and logins into a single interface that reduced setup time from hours to under 2 minutes and increased process efficiency by 90% for merchandising teams. Transformed the contract-management workflow for vendor and contractor teams, cutting turnaround time from weeks to 2–3 days by integrating contracts, invoices, rejections, and approvals into one cohesive, context-aware platform through extensive user research, journey mapping, and UX workshops with stakeholders. Post-launch satisfaction rose from 57% to 96%, reflecting improvements in usability, task completion, and system adoption.

Associate Experience Director at Rightpoint Consulting

November 1, 2018 - January 31, 2020

Led experience design across six property sites for Herschend Family Entertainment (e.g., Dollywood, Newport Aquarium), driving a mobile-first approach and a unified white-label design system. Improved online conversion rates across the six property sites by nearly 2x (from 2–4%), contributing to an estimated 40–60% increase in digital ticket and pass revenue. Delivered a mobile-first, personalized booking experience that improved completion of key tasks (checkout, season pass renewal, account creation) by 25%, validated through pre- and post-launch usability testing, and increased mobile conversion by 150–200%.

Director of UX at Perficient Digital

July 1, 2017 - August 31, 2018

Directed and scaled the UX practice for Perficient Digital’s Atlanta office, improving delivery speed and project quality contributing to 20% faster project turnaround and higher client satisfaction scores. Led UX for Toyota’s chatbot and intranet redesign, improving employee information access efficiency by an estimated 30%, and conducted a WCAG-driven accessibility audit for PVH (Tommy Hilﬁger) that enabled compliance across multiple international retail sites prior to their sponsorship of the Special Olympics 2018. Mentored a cross-disciplinary UX team, advancing design maturity and supporting business growth through project wins with Toyota, Mohawk Flooring, GM Financial, Tractor Supply’s account mobile redesign and PVH.

User Experience Manager at IHG

July 1, 2013 - July 31, 2017

Redesigned hotel search delivering an increase of $56M in revenue. Redesigned InterContinental Ambassador’s enrollment flow resulting in a 28% enrollment increase and 31% hotel bookings increase. Led the responsive redesign of account management within IHG.com using an agile user experience methodology. Assisted with in-lab and online user testing, conducted card sorts, wrote competitive and heuristic evaluations, created personas, and facilitated workshops with stakeholders, delivery teams, product teams, and technology.