Angela Yang
Data-driven digital marketing professional with 7+ years' experience delivering high-performing paid search and multi-channel campaigns.
About
Data-driven digital marketing professional with 7+ years’ experience
delivering high-performing paid search and multi-channel
campaigns. Skilled in performance analysis, campaign optimisation,
and translating complex data into clear, actionable insights. A
collaborative communicator with a curiosity-driven approach to
identifying trends and opportunities that drive measurable growth.
- 4 years' experience
- Joined June 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Retail
- Financial Services
- Consumer Goods
Work experience
Managed all aspects of digital marketing strategy, implementation, and reporting across a focused client portfolio; Built and maintained senior client relationships (CEO, Owner, General Manager level); Identified growth objectives and delivered tailored digital marketing strategies; Created, implemented and optimized PPC campaigns across Google Ads (Search, Display, YouTube), Meta, LinkedIn, and TikTok; Produced detailed performance analyses and reports, presenting data-driven insights and recommendations to senior stakeholders; Coordinated cross-functional collaboration with creative, development, and business development teams; Designed and developed landing pages to drive lead generation and maximize campaign conversion rates.
Managed paid search, display, remarketing, video, and paid social campaigns across a client portfolio; Optimized Google Ads performance via A/B testing, keyword research, and bid automation; Implemented measurement and tracking using Google Analytics, Data Studio, and Semetrics; Led a team of SEM Executives and Assistants; Collaborated with internal SEO, analytics, and creative teams; Regularly presented campaign results and insights to clients and leadership.
Education
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