Angeles Nunez-Chas

Defined a social-first brand strategy aligned to Dove's purpose, driving +10% engagement growth and +300bp market value, positioning the brand as the #1 hair care brand in Argentina in 2025. Spearheaded purpose-driven and innovation campaigns—Repair Stories, All Your Skin Matters, Body Oils and UV Repair & Glow—ensuring integrated multi-channel execution and KPIs.

Led global Dove brand strategy and integrated campaigns across LATAM, defining brand KPIs (Brand Health, Penetration, TBCA) and delivering purpose-driven programs. Spearheaded initiatives such as Repair Stories, All Your Skin Matters, Body Oils and UV Repair & Glow, ensuring integrated multi-channel execution and consistency with commercial and brand equity goals. Drove real-time social listening to identify cultural opportunities, shaped regional and global launches, and partnered with cross-functional teams to accelerate business growth. Managed end-to-end launch planning, budget and performance tracking, achieving +100M impressions and $24M in earned media value, and improving brand health metrics. Executed 360° campaigns across digital, traditional and experiential platforms and optimized paid media investments (+40% A&P efficiency).

Led purpose-driven and innovative campaigns—including Repair Stories, All Your Skin Matters, Body Oils and UV Repair & Glow—ensuring integrated multi-channel execution and consistency across commercial and brand equity KPIs.