Marketing Lead at Dove

Defined a social-first brand strategy aligned to Dove's purpose, driving +10% engagement growth and +300bp market value, positioning the brand as the #1 hair care brand in Argentina in 2025. Spearheaded purpose-driven and innovation campaigns—Repair Stories, All Your Skin Matters, Body Oils and UV Repair & Glow—ensuring integrated multi-channel execution and KPIs.

Dove Marketing Lead at Unilever

Led global Dove brand strategy and integrated campaigns across LATAM, defining brand KPIs (Brand Health, Penetration, TBCA) and delivering purpose-driven programs. Spearheaded initiatives such as Repair Stories, All Your Skin Matters, Body Oils and UV Repair & Glow, ensuring integrated multi-channel execution and consistency with commercial and brand equity goals. Drove real-time social listening to identify cultural opportunities, shaped regional and global launches, and partnered with cross-functional teams to accelerate business growth. Managed end-to-end launch planning, budget and performance tracking, achieving +100M impressions and $24M in earned media value, and improving brand health metrics. Executed 360° campaigns across digital, traditional and experiential platforms and optimized paid media investments (+40% A&P efficiency).

Sedal & TRESemmé Marketing Coordinator at Unilever

Led purpose-driven and innovative campaigns—including Repair Stories, All Your Skin Matters, Body Oils and UV Repair & Glow—ensuring integrated multi-channel execution and consistency across commercial and brand equity KPIs.

Sedal & Tresemme Marketing Coordinator at Unilever

Coordinated marketing activities for Sedal and Tresemme, executing purpose-driven and innovative campaigns, aligning regional and global teams, and driving strong reach and engagement while preserving brand equity.

Business Growth Manager at Danone, Specialized Nutrition

Led growth initiatives across digital marketing and go-to-market activities for the specialized nutrition portfolio, driving penetration, optimizing media mix and delivering ROI through data-driven decision making and cross-functional collaboration.

Digital Marketing Intern at Dano One, Specialized Nutrition

Supported digital marketing initiatives for nutrition products, assisted in content ideation and execution, and helped track performance metrics across channels.

Digital Marketing Intern at GlaxoSmithKline

Supported digital marketing campaigns with data collection and reporting, enabling insights-driven optimization and cross-channel coordination.