I am a Senior SEO & Content Strategist with 12+ years of experience driving organic growth across the UK, EMEA and international markets. I specialize in building scalable content systems that reduce acquisition costs and deliver measurable commercial impact, leveraging AI-driven discovery and multi-channel strategies to boost visibility and long-term performance. In my work, I partner with senior stakeholders to translate data into growth plans, optimize editorial operations, and deliver evergreen content assets that sustain competitive advantage across retail, media and enterprise environments. I believe in practical, measurable results and collaborative, cross-functional execution.…I am a Senior SEO & Content Strategist with 12+ years of experience driving organic growth across the UK, EMEA and international markets. I specialize in building scalable content systems that reduce acquisition costs and deliver measurable commercial impact, leveraging AI-driven discovery and multi-channel strategies to boost visibility and long-term performance. In my work, I partner with senior stakeholders to translate data into growth plans, optimize editorial operations, and deliver evergreen content assets that sustain competitive advantage across retail, media and enterprise environments. I believe in practical, measurable results and collaborative, cross-functional execution.WWWW…