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I’m a results-driven marketing professional who excels at translating complex product concepts into simple, compelling messages. I specialize in shaping customer journeys, crafting engaging marketing materials, and driving profitability across Southeast Asia. I thrive on collaboration with cross-functional teams and stakeholders to deliver measurable outcomes. I’m looking to apply my expertise in brand management, digital marketing, content creation, and stakeholder engagement to help brands grow and deliver value. I’m passionate about data-driven marketing, storytelling, and developing executional plans that align with business goals.…I’m a results-driven marketing professional who excels at translating complex product concepts into simple, compelling messages. I specialize in shaping customer journeys, crafting engaging marketing materials, and driving profitability across Southeast Asia. I thrive on collaboration with cross-functional teams and stakeholders to deliver measurable outcomes. I’m looking to apply my expertise in brand management, digital marketing, content creation, and stakeholder engagement to help brands grow and deliver value. I’m passionate about data-driven marketing, storytelling, and developing executional plans that align with business goals.

Xin Yi Mok (Angie)

Marketer, Digital Marketer, Growth Marketer, +3

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I’m a results-driven marketing professional who excels at translating complex product concepts into simple, compelling messages. I specialize in shaping customer journeys, crafting engaging marketing materials, and driving profitability across Southeast Asia. I thrive on collaboration with cross-functional teams and stakeholders to deliver measurable outcomes. I’m looking to apply my expertise in brand management, digital marketing, content creation, and stakeholder engagement to help brands grow and deliver value. I’m passionate about data-driven marketing, storytelling, and developing executional plans that align with business goals.…I’m a results-driven marketing professional who excels at translating complex product concepts into simple, compelling messages. I specialize in shaping customer journeys, crafting engaging marketing materials, and driving profitability across Southeast Asia. I thrive on collaboration with cross-functional teams and stakeholders to deliver measurable outcomes. I’m looking to apply my expertise in brand management, digital marketing, content creation, and stakeholder engagement to help brands grow and deliver value. I’m passionate about data-driven marketing, storytelling, and developing executional plans that align with business goals.

Available to hire

I’m a results-driven marketing professional who excels at translating complex product concepts into simple, compelling messages. I specialize in shaping customer journeys, crafting engaging marketing materials, and driving profitability across Southeast Asia. I thrive on collaboration with cross-functional teams and stakeholders to deliver measurable outcomes.

I’m looking to apply my expertise in brand management, digital marketing, content creation, and stakeholder engagement to help brands grow and deliver value. I’m passionate about data-driven marketing, storytelling, and developing executional plans that align with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Malay

Advanced

Work Experience

Assistant Manager, Digital Marketing at A Clouet Malaysia Sdn Bhd

May 1, 2024 - October 31, 2025

Track and monitor social media advertising and email campaign expenses across multiple markets to optimize budget allocation; support learning course creation and broadcast video production for enhanced digital marketing initiatives; oversee and train teams in e-commerce development and marketplace management to drive online sales; develop monthly and quarterly performance reports with graphical insights; manage LinkedIn content for company pages; administer online expenses and subscriptions related to marketing technology to ensure cost-effective operations.

Assistant Marketing Manager, Southeast Asia at Scholastic Asia

May 1, 2024 - May 1, 2024

Brainstorm and execute B2C marketing campaigns including promotional events, traditional and digital campaigns to drive sales of key titles across SEA; build relationships with stakeholders across SEA such as retail trade partners, schools, distributors, KOLs to manage expectations and drive sell-through; identify new marketing opportunities and brand collaborations to amplify coverage; develop proposals and budget plans to ensure marketing expenses meet KPIs; create engaging content and visuals to support digital platforms; mentor junior marketers.

Senior Marketing Executive, Online Learning at Scholastic Asia

May 1, 2024 - May 1, 2024

Brainstorm and curate marketing campaigns to drive leads; successfully generated over 16,000 leads in one year; build brand awareness across Malaysia through digital ads, CSR campaigns, KOLs and affiliate marketing; collaborate with sales, customer support, education training manager and external agencies to establish sales enablement KPIs and enhance end-user experience; conduct market research to identify trends and opportunities for product innovation.

Digital Marketing Executive at Twenty8 Ventures

July 1, 2021 - July 1, 2021

Manage digital platforms and content creation (500K organic reach); plan and execute online events, eCommerce storefronts (Shopee, Lazada), and marketplace management; analyze and report social media and ad performance monthly; develop client proposals to drive business growth.

Content Editor at JohorNow

August 1, 2020 - August 1, 2020

Brainstorm, plan and curate engaging social media contents to increase platform traffic; collaborate with clients, sales and creative teams to strategize and craft attractive sponsored posts; manage website traffic by developing creative articles (1M users monthly); maintain good relationships with clients and brand partners; drive sales to expand company revenue.