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I am a Digital Marketing and Media Planning professional with experience managing paid media campaigns for global brands including LG Electronics, SC Johnson, and Diageo. Over the past two years, I have worked across Meta, Google, and TikTok advertising platforms, helping brands improve campaign performance through audience targeting, budget optimization, A/B testing, and data-driven decision making. My experience ranges from campaign setup and execution to performance analysis and strategic recommendations. One of my proudest achievements was contributing to LG Vietnam's flagship Tet campaign, coordinating with media, creative, influencer, and cross-functional teams to support a nationwide campaign that generated over 35 million views across digital channels. Currently, I am pursuing a Master of Science in Marketing at the University of Houston, where I continue to strengthen my expertise in marketing analytics, consumer insights, and business strategy. Services I can help with: • Meta Ads (Facebook & Instagram) • Google Ads • TikTok Ads • Campaign Planning & Execution • Marketing Analytics & Reporting • Audience Research & Competitor Analysis • A/B Testing & Campaign Optimization • Marketing Strategy Support I focus on delivering clear communication, reliable execution, and actionable insights that help businesses make better marketing decisions and maximize return on investment.…I am a Digital Marketing and Media Planning professional with experience managing paid media campaigns for global brands including LG Electronics, SC Johnson, and Diageo. Over the past two years, I have worked across Meta, Google, and TikTok advertising platforms, helping brands improve campaign performance through audience targeting, budget optimization, A/B testing, and data-driven decision making. My experience ranges from campaign setup and execution to performance analysis and strategic recommendations. One of my proudest achievements was contributing to LG Vietnam's flagship Tet campaign, coordinating with media, creative, influencer, and cross-functional teams to support a nationwide campaign that generated over 35 million views across digital channels. Currently, I am pursuing a Master of Science in Marketing at the University of Houston, where I continue to strengthen my expertise in marketing analytics, consumer insights, and business strategy. Services I can help with: • Meta Ads (Facebook & Instagram) • Google Ads • TikTok Ads • Campaign Planning & Execution • Marketing Analytics & Reporting • Audience Research & Competitor Analysis • A/B Testing & Campaign Optimization • Marketing Strategy Support I focus on delivering clear communication, reliable execution, and actionable insights that help businesses make better marketing decisions and maximize return on investment.

ANH TUAN NGUYEN

Marketer, Marketing Analyst, Marketing Strategist, +2

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I am a Digital Marketing and Media Planning professional with experience managing paid media campaigns for global brands including LG Electronics, SC Johnson, and Diageo. Over the past two years, I have worked across Meta, Google, and TikTok advertising platforms, helping brands improve campaign performance through audience targeting, budget optimization, A/B testing, and data-driven decision making. My experience ranges from campaign setup and execution to performance analysis and strategic recommendations. One of my proudest achievements was contributing to LG Vietnam's flagship Tet campaign, coordinating with media, creative, influencer, and cross-functional teams to support a nationwide campaign that generated over 35 million views across digital channels. Currently, I am pursuing a Master of Science in Marketing at the University of Houston, where I continue to strengthen my expertise in marketing analytics, consumer insights, and business strategy. Services I can help with: • Meta Ads (Facebook & Instagram) • Google Ads • TikTok Ads • Campaign Planning & Execution • Marketing Analytics & Reporting • Audience Research & Competitor Analysis • A/B Testing & Campaign Optimization • Marketing Strategy Support I focus on delivering clear communication, reliable execution, and actionable insights that help businesses make better marketing decisions and maximize return on investment.…I am a Digital Marketing and Media Planning professional with experience managing paid media campaigns for global brands including LG Electronics, SC Johnson, and Diageo. Over the past two years, I have worked across Meta, Google, and TikTok advertising platforms, helping brands improve campaign performance through audience targeting, budget optimization, A/B testing, and data-driven decision making. My experience ranges from campaign setup and execution to performance analysis and strategic recommendations. One of my proudest achievements was contributing to LG Vietnam's flagship Tet campaign, coordinating with media, creative, influencer, and cross-functional teams to support a nationwide campaign that generated over 35 million views across digital channels. Currently, I am pursuing a Master of Science in Marketing at the University of Houston, where I continue to strengthen my expertise in marketing analytics, consumer insights, and business strategy. Services I can help with: • Meta Ads (Facebook & Instagram) • Google Ads • TikTok Ads • Campaign Planning & Execution • Marketing Analytics & Reporting • Audience Research & Competitor Analysis • A/B Testing & Campaign Optimization • Marketing Strategy Support I focus on delivering clear communication, reliable execution, and actionable insights that help businesses make better marketing decisions and maximize return on investment.

Available to hire

I am a Digital Marketing and Media Planning professional with experience managing paid media campaigns for global brands including LG Electronics, SC Johnson, and Diageo.

Over the past two years, I have worked across Meta, Google, and TikTok advertising platforms, helping brands improve campaign performance through audience targeting, budget optimization, A/B testing, and data-driven decision making. My experience ranges from campaign setup and execution to performance analysis and strategic recommendations.

One of my proudest achievements was contributing to LG Vietnam’s flagship Tet campaign, coordinating with media, creative, influencer, and cross-functional teams to support a nationwide campaign that generated over 35 million views across digital channels.

Currently, I am pursuing a Master of Science in Marketing at the University of Houston, where I continue to strengthen my expertise in marketing analytics, consumer insights, and business strategy.

Services I can help with:
• Meta Ads (Facebook & Instagram)
• Google Ads
• TikTok Ads
• Campaign Planning & Execution
• Marketing Analytics & Reporting
• Audience Research & Competitor Analysis
• A/B Testing & Campaign Optimization
• Marketing Strategy Support

I focus on delivering clear communication, reliable execution, and actionable insights that help businesses make better marketing decisions and maximize return on investment.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Digital Media Planning Associate at Omnicom Media Group Vietnam

September 1, 2023 - February 28, 2025

Managed integrated digital media campaigns across Meta, Google, and TikTok for multinational brands including LG Electronics, SC Johnson, and Diageo. Optimized audience targeting, bidding strategies, and campaign structures, improving cost-per-lead performance by 25% year-over-year for LG HVAC lead generation initiatives. Led campaign performance analysis across CTR, CPC, CPM, and CPL; designed and executed A/B testing frameworks; developed weekly, monthly, and post-campaign reviews; collaborated with cross-functional teams to ensure campaign success and budget alignment.

Digital Media Planning Intern at Omnicom Media Group Vietnam

March 1, 2023 - August 31, 2023

Assisted in campaign setup, quality assurance, and execution across multiple digital advertising platforms while maintaining delivery accuracy and timeline compliance. Consolidated campaign data and built recurring performance reports; coordinated operational workflows including campaign documentation, billing support, and internal stakeholder communications.