Portfolio: anidesignit.com I am a product designer with 6+ years of experience designing high-impact digital products from concept to launch. As the founder of AniDesignIt, I own the full design stack, from early discovery and research to high-fidelity UI and front-end development. My background in journalism drives my human-centered approach, using research and data to understand user needs. I integrate AI tools to rapidly prototype and test ideas, ensuring every digital experience is intuitive, scalable, and built with intention.

Ana Maria Posada

PRO

Portfolio: anidesignit.com I am a product designer with 6+ years of experience designing high-impact digital products from concept to launch. As the founder of AniDesignIt, I own the full design stack, from early discovery and research to high-fidelity UI and front-end development. My background in journalism drives my human-centered approach, using research and data to understand user needs. I integrate AI tools to rapidly prototype and test ideas, ensuring every digital experience is intuitive, scalable, and built with intention.

Available to hire

Portfolio: anidesignit.com

I am a product designer with 6+ years of experience designing high-impact digital products from concept to launch. As the founder of AniDesignIt, I own the full design stack, from early discovery and research to high-fidelity UI and front-end development.

My background in journalism drives my human-centered approach, using research and data to understand user needs. I integrate AI tools to rapidly prototype and test ideas, ensuring every digital experience is intuitive, scalable, and built with intention.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founder & Product Designer (UI/UX & Web Design) at AniDesignIt
May 31, 2024 - Present
I help clients turn their business goals into digital products and websites from concept to launch. I own the full design stack, handling everything from early discovery and high-fidelity wireframes to front-end development. My process combines user-centered design with AI-supported workflows to create clear, interactive experiences. Whether I’m building a brand from scratch or updating an outdated site, I focus on delivering clean, accessible designs built with intention.
UI/UX Designer & Multimedia Designer at GHG Accounting Services
November 1, 2020 - Present
As the sole designer, I lead the design for our internal management software and the redesign of the company website. I focus on turning complex data flows into high-fidelity wireframes and prototypes, working closely with the IT team to bring the software to life. I built the entire design system from the ground up and continuously update it to help our consultants manage projects and GHG reports for their clients. Additionally, I create interactive animations and social media content for marketing and promotional purposes.
Production Designer at Electronic Arts Canada (EA)
September 1, 2019 - September 1, 2020
Sourced and cataloged media assets for the EA Play digital game distribution platform. Assisted in the creation and maintenance of image templates and optimized assets for quality and performance to ensure fast loading. Managed team tasks using Jira, Slack, and Google Docs.
Motion Graphic Designer & Web Designer at Eleven-seven media group [e7] (Freelance)
September 1, 2018 - September 1, 2019
Redesigned and migrated websites to Webflow for various clients, transforming outdated sites into high-performance digital products. Produced internal animated explainer videos for IBM campaigns and focused on maintaining visual consistency while translating complex business goals into clear, engaging motion and web experiences.
Program Assistant / Teacher Assistant & Content Creator at Vancouver Film School
January 1, 2017 - January 1, 2019
Created and managed web content for the Digital Design faculty blog on WordPress. Supported instructors in design classes, provided students with technical support and portfolio feedback. Assisted the program manager in creating class and program schedules while organizing graduation events and photographing student ceremonies to ensure a smooth experience for faculty and students.
Web Designer & Motion Graphics at Eleven-seven media group [e7]
August 30, 2018 - August 30, 2019
Redesigned and migrated websites to Webflow for various clients, transforming outdated sites into high-performance digital products. Produced internal animated explainer videos for IBM campaigns and focused on maintaining visual consistency while translating complex business goals into clear, engaging motion and web experiences.

Education

Bachelor’s Degree in Social Communication & Journalism at Universidad del Valle
January 1, 2009 - December 31, 2014
Diploma (Honours) at Vancouver Film School
January 1, 2015 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other