I am Anita Rajagopalan, an Executive Creative Director who has led digital transformation for blue-chip clients across hospitality, government, and FMCG, while guiding creative leadership across multiple markets in Southeast Asia. I’ve built and scaled teams, blended strategic consulting with local market execution, and driven growth for both legacy brands and new initiatives. Today, I provide fractional ECD leadership to brands and agencies, train the next generation of creative talent through specialized programs at top design institutes, and run branding and storytelling workshops to sharpen narratives and strategic impact. My approach centers on strong collaboration, rigorous storytelling, and a relentless focus on business outcomes. I thrive in dynamic, cross-functional environments and enjoy mentoring teams to think bigger, act with clarity, and deliver work that resonates globally while honoring local nuance.…

Anita Rajagopalan

I am Anita Rajagopalan, an Executive Creative Director who has led digital transformation for blue-chip clients across hospitality, government, and FMCG, while guiding creative leadership across multiple markets in Southeast Asia. I’ve built and scaled teams, blended strategic consulting with local market execution, and driven growth for both legacy brands and new initiatives. Today, I provide fractional ECD leadership to brands and agencies, train the next generation of creative talent through specialized programs at top design institutes, and run branding and storytelling workshops to sharpen narratives and strategic impact. My approach centers on strong collaboration, rigorous storytelling, and a relentless focus on business outcomes. I thrive in dynamic, cross-functional environments and enjoy mentoring teams to think bigger, act with clarity, and deliver work that resonates globally while honoring local nuance.…

Available to hire

I am Anita Rajagopalan, an Executive Creative Director who has led digital transformation for blue-chip clients across hospitality, government, and FMCG, while guiding creative leadership across multiple markets in Southeast Asia. I’ve built and scaled teams, blended strategic consulting with local market execution, and driven growth for both legacy brands and new initiatives. Today, I provide fractional ECD leadership to brands and agencies, train the next generation of creative talent through specialized programs at top design institutes, and run branding and storytelling workshops to sharpen narratives and strategic impact.

My approach centers on strong collaboration, rigorous storytelling, and a relentless focus on business outcomes. I thrive in dynamic, cross-functional environments and enjoy mentoring teams to think bigger, act with clarity, and deliver work that resonates globally while honoring local nuance.

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Language

English
Fluent

Work Experience

Co-Founder & Executive Leader at Premier Singapore agency
January 1, 1997 - December 31, 2008
Co-founded a premier Singapore agency and led digital transformation for blue-chip clients in hospitality, government, and FMCG sectors. Scaled the business across Southeast Asia by blending strategic consulting with localized market execution.
Senior Creative Leader at BCWebwise; DDB Mudra; Lintas
January 1, 2009 - December 31, 2018
Built a track record of excellence across multiple agencies, winning premier accounts and serving on elite industry juries. Expertly managed cross-functional teams to deliver high-impact results and creative leadership in competitive markets.
Sr. Creative Leader at Target, JCPenney, and Lowe’s
January 1, 2019 - December 31, 2024
Modernizing legacy brands and building global visual systems and enabling strategic expansion of GCC creative teams, transitioning offshore units from 'support functions' to high-value strategic partners.
Fractional Executive Creative Director
January 1, 2024 - Present
Provides fractional ECD leadership to brands and agencies. Trains the next generation of creative talent through specialized modules at leading design institutes. Conducts branding and storytelling workshops for organizations of all scales to sharpen their narratives and strategic impact.

Education

Bachelor of Applied Arts at Sophia Polytechnic Mumbai
June 1, 1989 - March 31, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Consumer Goods, Healthcare, Education, Retail, Travel & Hospitality
    Pet foods launch

    In India, majority of pet owners often prefer homemade diets for their pets due to cultural preferences and the perception that home-cooked meals are healthier. While there were several nutritional deficiencies and dangers of home cooked meals, to break the myth that they are safer, we first had to win over trust and
    confidence as authentic pet food experts. We had to prove that our products were formulated with as much love as home-made options.

    Start Campaign

    We recognized that the best approach was to engage with young, digitally-savvy pet parents who were eager for reliable information and guidance. At the time, there wasn’t a comprehensive, week-by-week resource to support pet parents in understanding their pets’ development and unique needs.
    We saw this gap as an opportunity and launched the Start Campaign.
    • Through this campaign, new pet owners who registered with us received personalized weekly updates on their pet’s growth, development, and care requirements. Additionally, we partnered with experts who could provide answers to their specific questions, helping to foster trust and loyalty among our
    customer base.

    Best for Breed Campaign

    To reinforce our brand authority on best-for-breed nutrition, we
    introduced the Best for Breed campaign, which focused on
    educating customers about their pets’ unique needs. An intuitive
    and engaging website was launched, allowing pet owners to learn
    about the specific dietary requirements of their pets and discover
    which Royal Canin food suited them best. Media banners, social
    posts and a first of its kind pet influencer videos were
    strategically used to drive traffic to the website.
    • To further enhance engagement, an interactive iPad game was
    introduced, providing a fun and educational way for pet parents to
    learn about the right food for their pets.
    • Shopping options were easily available across all platforms,
    ensuring a smooth and convenient customer journey.