Available to hire
I’m Anita Guo, a UI/UX and product designer and I aspire to create thoughtful and empowering designs for people through iterative design processes and analytical insights.
I recently graduated from the UC Berkeley School of Information after studying Information Management and Systems with a focus on UX Design & Research and HCI. In 2023, I graduated with a B.S. in Structural Engineering from UC San Diego.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Product Designer at Interlude
September 1, 2024 - May 1, 2025Designed a 0-to-1 music-centered social platform enabling discovery, engagement, and relationship-building between emerging artists and listeners within community spaces. Conducted and synthesized 15+ user interviews with artists, listeners, and industry stakeholders to uncover motivations around participation, visibility, and sustained community engagement. Built and documented a scalable design system and partnered cross-functionally with engineering and data science to ship onboarding, feedback, and interaction flows for a functional MVP.
UX Designer at Adobe-Sponsored Designathon (DoorDash)
November 1, 2023 - November 1, 2023Placed 3rd out of 30+ teams by delivering a mid-fidelity prototype balancing user needs, business goals, and social decision-making behaviors. Conducted competitive analysis and rapid ideation to design interaction flows addressing nutritional transparency, dietary inclusivity, and shared social eating experiences. Presented design rationale and tradeoffs to judges, demonstrating clear visual craft and confident decision-making.
UX Designer at Ever After Tearoom & Eatery
November 1, 2023 - December 1, 2023Redesigned website navigation and visual hierarchy to improve content discovery, clarity, and customer engagement. Identified user pain points through usability evaluations and interviews, translating insights into high-fidelity design improvements. Validated impact through user feedback, with customers reporting improved navigation and information accessibility.
UX Researcher at Salesforce
February 1, 2024 - May 1, 2024Executed a mixed-methods research plan with 60+ surveys and interviews to understand user needs, mental models, and barriers to adoption. Synthesized qualitative and quantitative findings into 4 actionable recommendations to improve engagement, trust, and productivity. Collaborated with cross-functional stakeholders to align research insights with product strategy.
UI/UX Design and Front-End Intern at urban DATA
July 1, 2025 - August 1, 2025Led a full website redesign and front-end rebuild (HTML, CSS, JS), improving information architecture, content accessibility, and global usability. Reorganized and translated 120+ content pages, enhancing discoverability and clarity for international audiences. Produced a 7-page bilingual design and content system guide to support consistency, scalability, and future iteration.
Education
Master of Information Management and Systems at University of California, Berkeley
August 23, 2023 - May 1, 2025Bachelor of Science in Structural Engineering; Minor in Psychology at University of California, San Diego
October 1, 2020 - June 18, 2023Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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