ANITA VO

Digital Marketing and Communications Coordinator at The University of Waterloo, University Relations

Hybrid role producing video content with 100K+ views, collaborating with cross-functional teams to engage 30K+ viewers across platforms, and improving website accessibility by increasing WCAG compliance by 15%.

Digital Marketing and Communications Coordinator at The University of Waterloo, University Relations

Hybrid - Produced video content that reached 100K+ views, doubling the University of Waterloo’s typical engagement. Partnered with cross-functional teams to deliver content that engaged 30K+ viewers across platforms. Enhanced website accessibility across the university’s website by increasing WCAG standards by 15%.

Capstone Designer/Developer at ParaWay

Designed and developed a user-friendly service and mobile app through Figma to streamline paratransit bookings for seniors and caregivers. Developed a viable business model ensuring feasibility as well as market potential and scalability. Conducted user research and accessibility improvements to enhance usability for diverse audiences.

Designer at Rogers Beyond the Seat

Design Jam entry: Designed a mobile app prototype in Figma and accompanying points system, and marketing campaign to improve Rogers’ Beyond the Seats’ reach. Conducted user and market research, and rapid prototyping under a 6-hour constraint. Presented final design to judges, winning second place.