Anjar Prib

Pioneer AI-driven production for TVC and premium digital advertising by integrating generative AI into high-level creative direction. Architected custom automation workflows using n8n for OTT promotional materials, including experimental AI-driven video clip workflows for high-scale marketing. Explored AI-driven video prototyping, automated asset variations to support A/B testing, and AI-assisted rapid prototyping to streamline complex creative concepting. Developing future-ready marketing strategies that merge technical automation with artistic excellence.

Lead visual development strategy by concepting and executing end-to-end visual campaigns for OTT content. Consistently improved average campaign CTR by 20% across in-app platforms through data-informed visual optimization. Engineered scalable localized design systems and organized PSD architecture for mass content distribution to reduce production lead times. Drove strategic art direction by synthesizing content library data and competitor benchmarks to align with regional audience preferences. Collaborated with Content Operations and Marketing teams to ensure visual assets match local and global 360° campaign objectives.

Led a comprehensive UI/UX redesign of the Snapcart mobile app to optimize the user journey and improve interface accessibility. Directed social media visual identity and managed design assets to ensure brand alignment and boost engagement.