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I am Ankit Lahoti, a results-driven Digital Marketing Specialist with 8 years of experience managing paid search, social, app, and affiliate campaigns. I specialize in optimizing ad spend, driving measurable ROI, and leading cross-functional teams to exceed client KPIs. My expertise lies in leveraging Google Ads, Meta (Facebook) Ads, and Microsoft Ads to drive leads and customer acquisition strategies that align perfectly with business goals.…I am Ankit Lahoti, a results-driven Digital Marketing Specialist with 8 years of experience managing paid search, social, app, and affiliate campaigns. I specialize in optimizing ad spend, driving measurable ROI, and leading cross-functional teams to exceed client KPIs. My expertise lies in leveraging Google Ads, Meta (Facebook) Ads, and Microsoft Ads to drive leads and customer acquisition strategies that align perfectly with business goals.

Ankit Lahoti

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am Ankit Lahoti, a results-driven Digital Marketing Specialist with 8 years of experience managing paid search, social, app, and affiliate campaigns. I specialize in optimizing ad spend, driving measurable ROI, and leading cross-functional teams to exceed client KPIs. My expertise lies in leveraging Google Ads, Meta (Facebook) Ads, and Microsoft Ads to drive leads and customer acquisition strategies that align perfectly with business goals.…I am Ankit Lahoti, a results-driven Digital Marketing Specialist with 8 years of experience managing paid search, social, app, and affiliate campaigns. I specialize in optimizing ad spend, driving measurable ROI, and leading cross-functional teams to exceed client KPIs. My expertise lies in leveraging Google Ads, Meta (Facebook) Ads, and Microsoft Ads to drive leads and customer acquisition strategies that align perfectly with business goals.

Available to hire

I am Ankit Lahoti, a results-driven Digital Marketing Specialist with 8 years of experience managing paid search, social, app, and affiliate campaigns. I specialize in optimizing ad spend, driving measurable ROI, and leading cross-functional teams to exceed client KPIs. My expertise lies in leveraging Google Ads, Meta (Facebook) Ads, and Microsoft Ads to drive leads and customer acquisition strategies that align perfectly with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Consultant at Summit Media Group

March 1, 2021 - Present

Conceptualised and implemented paid campaign strategy for 12 brands, driving 1M+ new subscribers in 10 months; launched targeted PPC and app campaigns with a test-and-learn approach, increasing conversions by 35%; improved Google Analytics metrics reducing bounce rate by 20% and session duration by 25%; led event sign-up strategies with audience teams, achieving a 35% increase in conversions; enhanced email marketing with segmentation that lifted open rates by 15% and click-through rates by 20%; managed day-to-day paid search activities and performance tracking, contributing to a 20% CTR uplift; led a 25-member team on brand accounts and a marketing automation/personalisation project delivering a 28% rise in user engagement.

Senior Digital Marketing Specialist at Clicksco (Havas Group)

July 1, 2017 - February 1, 2021

Managed PPC campaigns using Google Ads and Microsoft Search Ads, generating £200K monthly revenue for US/UK regions; led lead-generation campaigns achieving 17% more leads and an 11% reduction in cost per lead; developed and executed a social media strategy for a UK retail client increasing product sales by 9% and social media users by 20%; ran paid campaigns across Google Search/Display, Bing and Meta driving £80K monthly revenue from Yahoo feeds; created data-driven marketing plans using competitive analysis tools (Keyword.io, SemRush, Ahrefs, SimilarWeb).

Treasury Analyst at Franklin Templeton Investments

August 1, 2015 - June 1, 2017

Analysed and reconciled complex financial accounts related to options, futures, swaps, margins, bank loans, and collateral; monitored money movements for institutional clients and supported portfolio managers with overdrafts and trades; ensured trades settled with custodians.