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I’m Anna Movafegh, a UX researcher and designer with about 20 years of experience, blending user-centered research with creative UI/UX solutions to deliver visually engaging and usable digital experiences. I’m a collaborative problem-solver who thrives in cross-functional teams and enjoys learning new tools and methods to improve processes and outcomes. I’m passionate about turning insights into intuitive designs that meet business goals while delighting users. I’m always open to new challenges and continuously seek opportunities to grow, adapt, and apply best practices in UX, digital marketing, and product design. My approach combines research, design, and communication to create consistent, impactful experiences across web and social platforms.…I’m Anna Movafegh, a UX researcher and designer with about 20 years of experience, blending user-centered research with creative UI/UX solutions to deliver visually engaging and usable digital experiences. I’m a collaborative problem-solver who thrives in cross-functional teams and enjoys learning new tools and methods to improve processes and outcomes. I’m passionate about turning insights into intuitive designs that meet business goals while delighting users. I’m always open to new challenges and continuously seek opportunities to grow, adapt, and apply best practices in UX, digital marketing, and product design. My approach combines research, design, and communication to create consistent, impactful experiences across web and social platforms.

ANNA Movafegh

Product Designer, Content Designer, UX Designer, +4

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I’m Anna Movafegh, a UX researcher and designer with about 20 years of experience, blending user-centered research with creative UI/UX solutions to deliver visually engaging and usable digital experiences. I’m a collaborative problem-solver who thrives in cross-functional teams and enjoys learning new tools and methods to improve processes and outcomes. I’m passionate about turning insights into intuitive designs that meet business goals while delighting users. I’m always open to new challenges and continuously seek opportunities to grow, adapt, and apply best practices in UX, digital marketing, and product design. My approach combines research, design, and communication to create consistent, impactful experiences across web and social platforms.…I’m Anna Movafegh, a UX researcher and designer with about 20 years of experience, blending user-centered research with creative UI/UX solutions to deliver visually engaging and usable digital experiences. I’m a collaborative problem-solver who thrives in cross-functional teams and enjoys learning new tools and methods to improve processes and outcomes. I’m passionate about turning insights into intuitive designs that meet business goals while delighting users. I’m always open to new challenges and continuously seek opportunities to grow, adapt, and apply best practices in UX, digital marketing, and product design. My approach combines research, design, and communication to create consistent, impactful experiences across web and social platforms.

Available to hire

I’m Anna Movafegh, a UX researcher and designer with about 20 years of experience, blending user-centered research with creative UI/UX solutions to deliver visually engaging and usable digital experiences. I’m a collaborative problem-solver who thrives in cross-functional teams and enjoys learning new tools and methods to improve processes and outcomes. I’m passionate about turning insights into intuitive designs that meet business goals while delighting users.

I’m always open to new challenges and continuously seek opportunities to grow, adapt, and apply best practices in UX, digital marketing, and product design. My approach combines research, design, and communication to create consistent, impactful experiences across web and social platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swedish

Fluent

Work Experience

UI/UX Designer at AMAS Global Group

January 1, 2020 - December 31, 2023

Conducted UX research to understand the needs and preferences of the target audience, informing design decisions. Analyzed user feedback and performance data to implement iterative improvements, enhancing usability and satisfaction. Applied responsive design principles to ensure optimal performance across devices. Collaborated cross-functionally with developers, marketers, and stakeholders to ensure accurate implementation and alignment with brand identity. Developed and maintained design guidelines to ensure consistency across digital platforms. Designed user interfaces across the customer journey on web and Instagram, strengthening the brand's digital presence.

Customer Service Manager at Red Globe AB

January 1, 2018 - December 31, 2019

Provided exceptional customer service across phone, email and live chat; addressed inquiries and resolved issues to ensure positive client experiences. Managed social media accounts (Instagram, website, Telegram), created and scheduled content to address service-related issues. Developed and executed social media advertising campaigns to boost brand awareness and engagement. Monitored metrics and generated reports to guide marketing decisions. Engaged with followers by responding promptly, building community and relationships. Collaborated cross-functionally with marketing and design teams to create visuals and content aligned with marketing goals.

Modelling Photographer at Liyan Company

January 1, 2017 - December 31, 2017

Conducted professional photo shoots for modeling projects, directing models and managing lighting and equipment to capture high-quality images. Edited and retouched photographs using Adobe Photoshop and Lightroom to meet industry standards and client expectations.

Freelance Graphic Designer at Canada

January 1, 2015 - December 31, 2016

Conceptualized and designed two book covers, 'The Best Moment of Life' and 'Intersection', considering the themes and emotions of the content. Maintained close collaboration with authors and publishers.

Freelance Branding and Graphic Designer

January 1, 2014 - December 31, 2018

Developed and designed comprehensive branding packages for a diverse range of companies, addressing unique needs and objectives. Created brand elements including logos, color palettes, typography, and visual guidelines. Produced marketing collateral such as business cards, letterheads, brochures, and social media graphics.

Freelance Graphic Designer at Liyan Company

January 1, 2011 - December 31, 2013

Designed and created a professional modeling book. Directed and styled photoshoots, collaborating with models, makeup artists and stylists to achieve the desired look and feel.

Tourism Photographer at Mines Cruise Sdn Bhd

January 1, 2011 - December 31, 2013

Captured high-quality photographs of tourists, scenic views, and cruise activities to promote the Mines Cruise experience.

Graphic Designer at AVA Advertising Company

January 1, 2006 - December 31, 2011

Led the design and execution of marketing and advertising campaigns. Managed end-to-end design process from concept to final product, ensuring high-quality standards and consistency. Designed a wide range of materials including brochures, posters, and banners using industry-standard software. Maintained strong relationships with clients and stakeholders to ensure smooth collaboration.

Internship Graphic Designer at White Crow Company

January 1, 2004 - December 31, 2005

Assisted in graphic design tasks and project development during internship.

Freelance Branding and Graphic Designer at Self-employed

January 1, 2014 - December 31, 2018

Developed and designed comprehensive branding packages for a diverse range of companies, addressing the unique needs and objectives of each client. Created brand elements including logos, color palettes, typography, and visual guidelines. Produced marketing collateral such as business cards, letterheads, brochures, and social media graphics, reinforcing the brand identity.

Content & Digital Marketing Designer / UX Experience Manager at AMAS Global Group

January 1, 2020 - January 1, 2023

Conducted UX research to understand the needs and preferences of the target audience, utilized insights to inform design decisions. Analyzed user feedback and performance data to implement iterative improvements, enhancing usability and overall satisfaction. Applied responsive design principles to ensure optimal performance across devices. Collaborated cross-functionally with developers, marketers, and other stakeholders to ensure accurate implementation and alignment with the brand identity. Developed and maintained design guidelines and standards for consistency across digital platforms. Designed user interfaces across the web and Instagram, enhancing the brand’s digital presence. Supported B2B sales and marketing by designing conversion-focused digital assets and optimizing user journeys to generate qualified leads.

Freelance Graphic Designer at Canada (Freelance)

January 1, 2015 - January 1, 2016

Conceptualized and designed two book covers, 'The Best Moment of Life' and 'Intersection', considering the themes and emotions of the content. Close collaboration with the author and the publisher. Design software: Adobe Photoshop and InDesign.

Freelance Branding and Graphic Designer at Various Clients

January 1, 2014 - January 1, 2018

Content & Digital Marketing Designer | UX Experience Manager at AMAS Global Group

January 1, 2020 - January 1, 2023

Conducted UX research to understand the needs and preferences of the target audience, utilizing insights to inform design decisions. Analyzed user feedback and performance data to implement iterative improvements, enhancing usability and overall satisfaction. Applied responsive design principles to ensure optimal performance across various devices and screen sizes. Collaborated cross-functionally with developers, marketers, and other stakeholders to ensure accurate implementation and alignment with the company's brand identity. Developed and maintained design guidelines and standards to ensure consistency across all digital platforms. Designed user interfaces throughout the customer journey on the web and Instagram, enhancing the brand's digital presence. Supported B2B sales and marketing initiatives by designing conversion-focused digital assets and optimizing user journeys to generate qualified leads.

Freelance Graphic Designer at Canada (Self-employed)

January 1, 2015 - January 1, 2016

Conceptualized and designed two book covers, 'The Best Moment of Life' and 'Intersection' considering the themes and emotions of the content. Close collaboration with the author and the publisher. Design software: Adobe Photoshop and InDesign.